Deputy General Manager- School Operations

• Apr 2023 - Present

City Head

• Feb 2022 - Mar 2023

General Manager Business Development

• Aug 2021 - Jan 2022

*Heading and managing the entire B2C Digital Sales vertical of business. *Owning complete P&L of the telesales vertical and formulating a data-driven strategy for growth of the business. *Achieving business numbers in terms of accounts, margin, cost of acquisition, lead conversion etc. for entire B2C vertical of the business. *End-to-end ownership of team-level targets and cost budgets. *Designing the inside sales strategy, setting business goals, driving execution to achieve these goals through teams. *Ensuring call quality standards are met and achieving the desired quality scores based on intensive and structured training, interventions and assessments. *Ensuring manpower budgets are filled within the defined TAT through employee referrals and HR interventions. *Creating a motivated workplace environment and ensuring high levels of employee engagement to achieve a higher vintage of employees *Working closely with cross-functional vertical leaders in the formulation and execution of sales strategy, identifying areas of improvement and implementing effective solutions *Working closely with Marketing Team to manage the desired lead flows *Undertaking process improvement initiatives/projects to improve the efficiency and productivity in the areas of first call TAT, Lead conversion, customer referrals, STP conversions, KYC documentation, etc. *Working closely with training and quality team to improve call quality standards. *Developing reward and recognition programs to achieve the desired business plan numbers. Show less

Area Manager

• Jul 2018 - Aug 2021

*Responsible for Franchisee Acquisition in the States of West Bengal, Assam, Meghalaya, Nagaland, Mizoram, Arunachal Pradesh & Tripura. *Accountable for the overall Budget for North East Region in terms of Sales, Operations & Enrollments. *Demographic Study, Feasibility Analysis of Location, Guiding New Franchisee for Operational Inputs and site setup, Pre Launch Planning. *Responsible for overall support to the franchisees of the designated region, including Sales Training, monitoring Quality Compliance of SOPs, and media planning. Show less

VP Marketing

• Apr 2017 - Mar 2018

*Evaluate strategic partnership prospects for business growth. *Overseeing the marketing budget, developing marketing strategy, planning and supervising implementation of campaigns in line with sales activities. *Responsible for brand management and corporate identity; finalizing marketing collaterals. *Manage, measure results and improve lead generation campaigns, as well as monitor and report on effectiveness of marketing communications. *Develop and lead a team of marketing professionals who implemented new concepts and business models, and also set up and manage new channels and business partners. Show less

General Manager Marketing

• Nov 2015 - Mar 2017

*Responsible for driving enrollment and achieve business volume. *Identify new locations for business expansion, supervise pre-operative stages to establish new COCO centers, formulating center launch plan, ATL/BTL marketing plans and enrollment plans, as well as SOPs for smooth functioning of centers. *Recruitment and Training of Centre management staff and Marketing Team. *Training a team of 150 personnel including Territory Managers, District Coordinators, Centre coordinators & Marketing team *Vendor management,review of logistics & supply chain mechanism, plan & provide end to end support to distribution channels in development and implementation of appropriate marketing programs. *Coordination with VP-Academics for on-time academic support to the centers. *Revenue and Expense budgeting and adherence for maximum ROI. Show less

Key Account Manager- All India Operations & Enrolment.

• Jul 2015 - Nov 2015

*Responsible to portray and maintain the brand’s synchronized integrity across its various verticals. *To build new, interesting and compelling internal as well as external communication content. *Representing the brand through powerful editorial articles, press releases, promotional marketing content and web content. *Develop and recommend innovative ideas and tactics that will contribute to an increase in market share. *Accountable for total revenue earnings from enrollment. Show less

Regional Franchisee Development Manager-New Centers( East Zone & Nepal)

• Sep 2014 - Jun 2015

Key Account Manager- New Centers(East Zone)

• Jul 2011 - Aug 2014

Regional Marketing Manager

• Feb 2010 - Jun 2011

*Responsible for meeting the overall Budget of the Region.*Responsible for overall support to the designated centres.*Planning the ATL activities for the Region. *Checking Quality Compliance of SOP at centres. *Responsible for the overall business generation from the centres. *Planning the BTL activities for the centres in consultation and requirement of the BPs.*Providing Sales training to Counsellors and monitoring their performance.*Prospecting existing Franchisee with supplementary projects. Show less

Business Executive

• Mar 2007 - Jan 2010

*Generating footfalls at designated NIIT centre and facilitating enrollments preferences in business expansion. *Leading a team of tele callers and centre promotional team in providing excellent customer support in driving volume and achieving targets. *Handling advertisements of the designated centre through different promotional activities & presentations in schools & colleges. *Responsible for career counselling of the students & solving their queries related to various courses offered by NIIT and generating business through enrollments. Show less