Senior Manager - Marketing

• Sep 2023 - Present

Program Manager

• Sep 2022 - May 2023

Managing the Retention charter of Candidate Growth (DAU and Notifications) and Lead Generation for the Large Corporates business (Interview Line-ups as KPI). Responsible for end-to-end monitoring of Operations Excellence, new Product Initiatives (for the CRM/HRMS product) and Supply-side metrics, identifying new Business opportunities for both the Logistics and Non-Logistics divisions of the Large Corporates BU

Associate Growth Manager

• Apr 2022 - Aug 2022

Owning the Retention charter of Candidate Growth (DAU and Notifications as KRA's). Additionally responsible for Lead Generation for the Large Corporates business

Founding Team Member (Growth Marketing, Branding Strategy, Community Management)

• Nov 2020 - Apr 2022

Working with the Founding team in driving user acquisition and growth from the very scratch (10 users) to a target of 1 lakh DAU. Growing the community of artists and enthusiasts.

Sales And Marketing Strategy Intern (Summer Internship)

• Apr 2021 - Jun 2021

My responsibilities included:- a. Understanding the digital marketing industry and identifying the opportunities for the FilmCounter platform. b. Developing marketing and branding strategy for acquiring users and content for the platform. c. Developing posters and flyers and conducting Social Media Marketing to improve the brand visibility and awareness of the platform. d. Organizing contests (quizzes etc.) on the platform and interacting with users for their… Show more My responsibilities included:- a. Understanding the digital marketing industry and identifying the opportunities for the FilmCounter platform. b. Developing marketing and branding strategy for acquiring users and content for the platform. c. Developing posters and flyers and conducting Social Media Marketing to improve the brand visibility and awareness of the platform. d. Organizing contests (quizzes etc.) on the platform and interacting with users for their participation. e. Reaching out to small businesses and finding opportunities to onboard them on the platform.

Product Marketing Specialist

• Mar 2022 - Mar 2022

I worked with WareIQ as a Product Marketing Specialist (Intern) with the possibility of being offered a full-time position on successful completion of the Internship. In this role, I worked extensively on content marketing, especially writing blogs to improve ranking of WareIQ on SERP and bring inbound traffic, as well as establish the brand presence on various online channels. I also worked on generating relevant B2B leads (from sources such as Inc42, Apollo.io etc.) for the Field Sales… Show more I worked with WareIQ as a Product Marketing Specialist (Intern) with the possibility of being offered a full-time position on successful completion of the Internship. In this role, I worked extensively on content marketing, especially writing blogs to improve ranking of WareIQ on SERP and bring inbound traffic, as well as establish the brand presence on various online channels. I also worked on generating relevant B2B leads (from sources such as Inc42, Apollo.io etc.) for the Field Sales teams. After successful completion of the Internship, my Reporting Manager was satisfied with my performance and decided to go ahead with onboarding me in the full-time position. However, since I was offered a more preferred role by WorkIndia, I decided not to continue with WareIQ after 31st March. Show less I worked with WareIQ as a Product Marketing Specialist (Intern) with the possibility of being offered a full-time position on successful completion of the Internship. In this role, I worked extensively on content marketing, especially writing blogs to improve ranking of WareIQ on SERP and bring inbound traffic, as well as establish the brand presence on various online channels. I also worked on generating relevant B2B leads (from sources such as Inc42, Apollo.io etc.) for the Field Sales… Show more I worked with WareIQ as a Product Marketing Specialist (Intern) with the possibility of being offered a full-time position on successful completion of the Internship. In this role, I worked extensively on content marketing, especially writing blogs to improve ranking of WareIQ on SERP and bring inbound traffic, as well as establish the brand presence on various online channels. I also worked on generating relevant B2B leads (from sources such as Inc42, Apollo.io etc.) for the Field Sales teams. After successful completion of the Internship, my Reporting Manager was satisfied with my performance and decided to go ahead with onboarding me in the full-time position. However, since I was offered a more preferred role by WorkIndia, I decided not to continue with WareIQ after 31st March. Show less

Notification Operations Expert - Bengali

• Jan 2021 - Apr 2021

Community Expert

• Apr 2020 - Jul 2020

I joined ShareChat as the Community Expert-Bengali and initially managed the Bengali Content team. I was responsible for monitoring and analysing the user engagement metrics, understanding and identifying the content consumption trends among the users on the ShareChat platform, and accordingly deciding the delivery timings and format, campaign strategy etc. During the last few days at ShareChat, I looked after the Content Operations for the entire East Zone (Bengali, Odia and… Show more I joined ShareChat as the Community Expert-Bengali and initially managed the Bengali Content team. I was responsible for monitoring and analysing the user engagement metrics, understanding and identifying the content consumption trends among the users on the ShareChat platform, and accordingly deciding the delivery timings and format, campaign strategy etc. During the last few days at ShareChat, I looked after the Content Operations for the entire East Zone (Bengali, Odia and Assamese). I gained hands-on experience with use of analytics and task-management tools, such as - CleverTap, Mixpanel, Trello, Looker, Metabase etc. Period of work - 23/04/2020 to 01/08/2020 Show less I joined ShareChat as the Community Expert-Bengali and initially managed the Bengali Content team. I was responsible for monitoring and analysing the user engagement metrics, understanding and identifying the content consumption trends among the users on the ShareChat platform, and accordingly deciding the delivery timings and format, campaign strategy etc. During the last few days at ShareChat, I looked after the Content Operations for the entire East Zone (Bengali, Odia and… Show more I joined ShareChat as the Community Expert-Bengali and initially managed the Bengali Content team. I was responsible for monitoring and analysing the user engagement metrics, understanding and identifying the content consumption trends among the users on the ShareChat platform, and accordingly deciding the delivery timings and format, campaign strategy etc. During the last few days at ShareChat, I looked after the Content Operations for the entire East Zone (Bengali, Odia and Assamese). I gained hands-on experience with use of analytics and task-management tools, such as - CleverTap, Mixpanel, Trello, Looker, Metabase etc. Period of work - 23/04/2020 to 01/08/2020 Show less

Assistant Manager - Design

• Jun 2019 - Aug 2019

Involved in the new product development and product performance improvement of rough-terrain and truck cranes. More specifically, I handled the design of hydraulic and pneumatic circuits. Period of work - 01/06/2019 to 12/08/2019

Graduate Engineer Trainee

• Jun 2018 - May 2019

Involved in the new product development and product performance improvement of rough-terrain and truck cranes. I gained hands-on experience with design-packages such as Solidworks, Creo Parametric and AutoCAD. I worked extensively on cost-reduction through design-modifications, BOM cleansing and gained experience of generating Bills of materials for complex assemblies. Period of work - 01/06/2018 to 31/05/2019

Marketing Analyst

• Aug 2017 - Aug 2017

My role was primarily to ensure maximum number of new installs of the Qrius app among students in my campus as well as among other connections through peer-to-peer marketing, regularly track the statistics and devise strategies to ensure increased engagements on the application. My role was primarily to ensure maximum number of new installs of the Qrius app among students in my campus as well as among other connections through peer-to-peer marketing, regularly track the statistics and devise strategies to ensure increased engagements on the application.

Vocational Trainee

• Jun 2017 - Jun 2017

For the first 14 days, I underwent a complete tour of the ISP campus, understanding the basic processes related to manufacturing of raw steel and subsequent conversion to finished sections. For the next 14 days, I was deputed in the ODPL (Outdoor Pipeline Department), to guide technicians in conducting repairs in pipelines and the Compressed Cooled Air Station (CCAS). For the first 14 days, I underwent a complete tour of the ISP campus, understanding the basic processes related to manufacturing of raw steel and subsequent conversion to finished sections. For the next 14 days, I was deputed in the ODPL (Outdoor Pipeline Department), to guide technicians in conducting repairs in pipelines and the Compressed Cooled Air Station (CCAS).

Winter Trainee

• Dec 2016 - Dec 2016

The duration of the training was 4 days, whereby I got acquainted with Inspection of TMT manufacturing material-flow circuit, Quality inspection and testing of samples (collected from finished ready-to-dispatch bars) using Spectrometer, Strength testing with Computerised UTM (100 ton) The duration of the training was 4 days, whereby I got acquainted with Inspection of TMT manufacturing material-flow circuit, Quality inspection and testing of samples (collected from finished ready-to-dispatch bars) using Spectrometer, Strength testing with Computerised UTM (100 ton)

Summer Intern

• May 2016 - Jun 2016

I worked under the guidance of Mr. Sujit Roy (Head,Mechanical Maintenance). During this short period, I had the opportunity to understand the material-flow-circuit involved in the manufacture of cement. I also learnt about multiple inspection and corrective maintenance principles, as well as scheduling of preventive maintenance work, alignment of shafts and couplings etc. I worked under the guidance of Mr. Sujit Roy (Head,Mechanical Maintenance). During this short period, I had the opportunity to understand the material-flow-circuit involved in the manufacture of cement. I also learnt about multiple inspection and corrective maintenance principles, as well as scheduling of preventive maintenance work, alignment of shafts and couplings etc.