Branding, Marketing Strategies and Admissions

• Jun 2022 - Present

Branding, Marketing Strategies and Admissions.

• Sep 2016 - Jun 2022

• Preparation of overall budget consisting of branding and marketing activities, admission process, orientation program and outbound training program. • Designing an overall marketing plan as per the intake criteria shared by IMT Hyderabad. • Planning of all advertisements in digital and print media. • Increasing the number of applicants for IMT Hyderabad through both central and own application. • Meeting and developing relationship with faculty members and promoters of management coaching institutes on a pan India basis to position and promote IMT Hyderabad as a premier business school among management aspirants. • Enhancing the brand visibility of IMT Hyderabad through digital media and participation in events. • Constantly monitoring and updating IMT Hyderabad's information across various online educational platforms. • Managing the entire selection process across 5 centers of India. Show less

Branding, Marketing Strategies and Admissions.

• Jan 2014 - Aug 2016

• Actively involved in preparing the marketing budget • Implementation of all marketing initiatives like participating in Education Fair, Conducting counseling meet with students of various undergraduate colleges in a particular region, conducting "Student Empowerment Workshop" across colleges and coaching centers. • Developing strong network and liaison with Owners and Faculty members of management coaching centers (T.I.M.E, CL, IMS, Endevour, CH Edge Makers, etc) on a pan India basis. • Planning of all Digital campaigns and Media Releases • Monitoring the entire marketing logistics like availability of Application Forms, Information Brochure, Prospectus, etc. at leading management coaching centers across states. • Working closely with the various Educational Portals in terms of online promotional campaigns, content management, generating enquiries, ensuring Form Sales. • Keeping a track record of both Online and Offline Form Sales. Show less

Branding and Admissions

• Sep 2009 - Dec 2013

• Taking care of the PGDM admissions for the AICTE approved Globsyn National Campus. • Individually explored Bihar, Orissa, and Jharkhand along with West-Bengal in order to create a visibility for the brand through various direct marketing activities and promotional events. • Actively involved in preparing the marketing budget and implementation of all marketing initiatives like participating in Education Fair, Conducting Counselling meet with students of various undergraduate colleges in a particular region, conducting Student Empowerment Workshop across coaching centres and colleges • Identifying and Exploring New Channels along with developing strong network and liaison with Owners and Faculty members of existing management Coaching centres. • Monitoring the entire marketing logistics like availability of Application Forms and Prospectus at leading management coaching centres across states, selection of GD/PI dates and finalizing GD/PI venues. • Ensuring Form Sales and keeping a track record of the students coming from various sources. • Responsible for maintaining smooth relationship with State Bank of India (ZHO and Nodal Branch) and United Bank of India (HO and Nodal Branch) for the sanction and disbursement of educational loan for students. • Building awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares. Show less

Business Development - Retail Mobilization

• Jul 2008 - Aug 2009

• Responsible for business development (Client Acquisition for Equity, Mutual Funds, Corporate Fixed Deposits and IPO) in West Bengal and Orissa. • Appointing new Sub-Brokers/Business Partners and generating business through them along with maintaining relationship with existing associates. • Keeping a track record of the business given by Sub-Brokers and maintaining their payments on a monthly basis. • Handled the entire PMS (Portfolio Management Services) for the HNI clients. • Generating fresh database of potential clients. • Identifying potential areas for Franchisee set up. Show less

Business Development

• Aug 2007 - Jun 2008

• Responsible for MBA admissions (Direct) under ICFAI University Tripura. • Organizing Seminars and Presentations in Colleges and Tutorials across West Bengal. • Generating database of students, converting them into walk-ins, ensuring form sale through counselling and final conversion through GD/PI. • Taking partial care of the placements (Final & Summer) and Guest Lecture Sessions and Industrial Visits. • Responsible for MBA admissions (Direct) under ICFAI University Tripura. • Organizing Seminars and Presentations in Colleges and Tutorials across West Bengal. • Generating database of students, converting them into walk-ins, ensuring form sale through counselling and final conversion through GD/PI. • Taking partial care of the placements (Final & Summer) and Guest Lecture Sessions and Industrial Visits.