AVP, Commercial

• Apr 2022 - Present

Advisor

• Jun 2019 - Present

Senior Manager, Trade Marketing

• Oct 2019 - Feb 2022

Responsible for leading business development and marketing initiatives with relevant partners to establish Hong Kong as a leading destination specially as a MICE and Cruise destination in the South Asia and Middle East region. Responsible for developing strategic trade partnership with business & channel partners, define goals and approach to achieve the set strategies and goals. Responsible for acquiring market intelligence for an excellent understanding of the tourism industry and competition in the region to formulate the strategy to lead the region. Special responsibility is to undertake new and creative initiatives to strengthen Hong Kong’s tourism profile in the region. Create, recommend and execute programs relevant to local consumer insights and industry development. Ensure execution of all marketing programs within budget and perform accurate and timely tracking and reporting of all expenditures. Achieve effective control on suppliers and implement regular competitive benchmarking. Show less

General Manager, Hong Kong & North Asia (China, Japan, Taiwan, S Korea, Philippines)

• Jun 2016 - Jun 2019

- Responsible for leading the restructure of the regional strategy in regard to all Commercial relationships - with Corporates, SMEs, GSA, other carriers and regulatory bodies, initiate and lead Passenger, Cargo Sales strategy along-with revamping and enhancing Operational and Service. Additional responsibility of leading regional Marketing, E-Commerce & Ancillary Revenue strategy.- Responsible for growth of the region from both online & offline station. During April 2018 – February, 2019, total revenue in the region is USD 69 mil with annual growth of USD 17 mil.- Responsible for enhancing key market segments & develop new market segment. 20% growth achieved from existing key market segment like corporate and developed new market segments to increase overall revenue growth by 45%.- Responsible for leading E-Commerce initiative in the region. Contribution from direct booking channels increased to 40% of overall revenue compared to 9% earlier, resulting in better B2C strategy and Cost Control.- Responsible for growth in Ancillary Revenue. Developed a sustained ancillary revenue strategy with a contribution of 11% revenue from Ancillary sources within first year. Led Cost Control initiative. Cost of Sale reduced by 7% in 12 months time. Show less

Regional Manager, Thailand and Indo-China

• Jan 2010 - Jun 2016

Responsible for all Passenger, Cargo Sales Revenue, all Operational and Service issues along-with regional Marketing, E-Commerce & Ancillary Revenue initiatives in Thailand, Vietnam, Philippines, Cambodia, Myanmar & Laos.- Responsible for developing the regional strategy, appointment of offline GSAs. Achieved 200% Year-on-year Revenue growth in 2010. In subsequent years 35%-40% revenue growth achieved on annual basis.- Established a sustainable business and operational strategy for the region enabling Jet Airways to increase operation by 300% within 4 years of operation.- Responsible for maintaining all commercial & regulatory issues. Established new partnerships in the region with an annual contribution of USD 1 million + on annual basis. Started online operation to Vietnam. Show less

Country Manager, Singapore & Oceanina and Regional Sales Development Manager, SEA

• Oct 2006 - Dec 2010

Responsible for developing regional strategy for Passenger, Cargo Sales , all Operational and Service issues along-with regional Marketing, E-Commerce & Ancillary Revenue initiatives in the APAC region and leading Sales & Cargo revenue.- Established and developed regional sales, marketing, distribution strategy for Jet Airways in its early years in the region of operation bringing in USD 15 mil in the very first year.- Established partnerships with local business entities - Authorities, General Sales Agents, Corporate House, Travel Agents in the region.- Awarded Best Airline for highest growth in Singapore for two consecutive year. Show less

Senior Sales Executive

• Aug 2003 - Sep 2006

- Responsible for business development in the Corporate and Special Interest group segment for West India, key region for the company.- Established and developed sales strategy for corporate & special interest group e.g. Marine & Student segment for Jet Airways in its early years in the West India region.

Sr Customer Service Executive - Cargo & Passenger

• Oct 2000 - Jul 2003

- Responsible for business development & customer service in the Kolkata airport (East India hub) in Passenger & Cargo.- Established and developed the Bonded Cargo strategy in coordination with airline, freight and service delivery partners.

Field Officer

• Jul 1997 - Sep 2000

- Responsible for inspire young people specially from the underprivileged community make positive changes to their lives and communities through their participation in the Award. - Expanded the Award program to the underprivileged and young adults with special needs in East India. - Deputed in the London HQ for extending the award to the underprivileged and young adults with special needs. - Deputed as key Award Leader and official photographer for the Gold Awardees meet held in Canada in 2000. Show less