Experience

Worldwide EduConnect

• India
• Education Administration Programs
• 1 - 100 Employee

• COO

  • Sep 2019 - Present

  Maple Leaf EduConnect (MLEC) is a professional Marketing Service Company that provides administrative and recruitment support to public educational institutes and corporates. A decade in-market expertise and local know-how means that institutions and corporates are able to attain stronghold in India with our professional support, guidance and resourceful team. MLEC provides an ecosystem to institutions to run their operations and cater to the needs of student population in South Asia (India, Bangladesh, Sri Lanka and Nepal) as well as Middle East and Africa. Our service portfolio includes business consulting, market research, branding, digital marketing and strategy execution.



University of Windsor

• Canada
• Higher Education
• 700 & Above Employee

• Student Recruitment Advisor

  • Dec 2018 - Sep 2019



Sannam S4 Group

• Singapore
• International Trade and Development
• 100 - 200 Employee

• Recruitment Advisor - Queen's University

  • Apr 2018 - Nov 2018



University of Victoria

• Canada
• Higher Education
• 700 & Above Employee

• Country Advisor (West Asia & Middle East)

  • Mar 2014 - Oct 2017

  • Ensuring the provision of high quality advice and guidance to prospective students and influencers.• Responsible for motivating, advising, enrolling, and counselling good quality applicants and facilitate them with admission process.• Participate in recruitment activities including: Education fairs, Career fairs, Information Sessions and presentations.• Build strong and effective relationship with target institutions, partners and organisations.• Execute annual plan for Outreach activities and identify opportunities in new markets.• Propose and implement market strategies that improve the enrolments, branding and enhance student experience. • Run digital campaigns to maximize the marketability of programs, scholarships and support services• Prepare communication plan for consistent follow-up with applicants, guidance counsellors, career mentors and educators.• Gather, analyse, and report upon relevant data, trends and market intelligence.• Propose and manage the annual budget for the region based on recruitment activities.



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Head UK Examinations Business Development

  • Jun 2013 - Jan 2014

  • Develop and deliver marketing plan and strategy for Aptis, ESOL and other UK examinations in India and ensure income and impact targets are achieved.• Managed team of 8 regional managers to meet and exceed the organization targets.• Identification of key strategic relationships with Government, Corporates, Associations, NGOs. Training Academy and Foundations. • Analyzed and explored opportunities in new markets and sectors for the UK Examinations.• Innovative links were developed with other departments such as English Partnerships, Corporate Training and Teaching Centres particularly in the area of collaborative development of marketing intelligence and strategy.• Developed communication plan to ensure consistent and effective messaging and branding, both externally and internally.• Ensure optimal planning and utilization of national marketing budget and ensure the successful delivery of various marketing initiatives within budget.



Infozee Study Abroad

• Head International Relations

  • Nov 2007 - Jul 2013

  • In-Country representative for University of Worcester, to handle student enrollment and promotional activities in India.• Represented Institute of Commercial Management, UK in South Asia region and set-up new “Overseas Centers” for ICM in South Asia.• Delivered UK accredited programs in collaboration with overseas partners through Blended Learning, Distance Learning and Validation partnerships.• Source new partners for academic collaboration with UK Universities at all levels for academic programs- Joint Degree, Dual Degree, Semester Abroad and Study Tours with block lectures.• Liaison and build relationship with key stakeholders in South Asia region and UK team.• Promotion at relevant platforms such as academic missions, research initiatives, participation in education exhibitions and fairs Head – India Operations • Managed a team of 12 counsellors and lead for 8 branch offices (5 India, One each in Pakistan, Bangladesh, and Ghana).• Over 75% growth in student enrolment for partner universities and achieved 15% conversion rate. • Streamlined processes by setting a central processing unit in New Delhi, which provided support to all 8 branch offices in India and abroad. • Successfully developed Agent network in India and overseas (Nepal, Sri Lanka, Bangladesh and Middle East) which became major source of student recruitment for 4 UK Universities.• Oversee brand promotion, media planning and student enrolment for partner UK Universities and Colleges.• Coordinate with University admission offices for regular follow-ups on applications and decisions.• Manage, train and motivate staff of branch offices and channel partners. • Represent institutions in Seminars, Agent meets and Education fairs.• Develop and improve application process and continuously upgrade training manuals.• Provide assistance in partnership programs to UK Universities and Educational Institutes in India.



IndiaMART InterMESH Limited

• India
• Technology, Information and Internet
• 700 & Above Employee

• Assisstant Manager Sales

  • Mar 2002 - Jun 2003

  • Consultation and guidance to potential customers about internet presence, designing & layout of website, SEO & SEM campaigns. • Generate business and networking with Exports & Importers. • Managed and mentored team of 4 executives to meet and exceed the targets for assigned portals. • Increased client base by 120 new accounts and retained 90% of clients by excellent customer service.• Coordinate with team of designers and SEO’s for timely completion of designs and promotion. • Continuous follow-up with customers for revenue collection and prepare quotations and proposals.• Responsible for the success of newly launched health portal, added over 60 accounts in first 6 months. • Successfully practised cross selling of new products to existing customers for Internet advertising.