Experience

Whisper Media

• Singapore
• Advertising Services
• 100 - 200 Employee

• Director - Global Marketing & Strategy

  • Jun 2018 - Present

  Highly accomplished Marketing Director with over 20 years of proven success in leading and executing strategic marketing initiatives across diverse categories and multicultural environments. Acknowledged for delivering growth, profitability, and increased company value through the implementation of scalable and efficient strategies, ensuring consistent results and exponential growth. Demonstrated expertise in leveraging market research and product marketing strategies, overseeing the market research team, formulating viable marketing plans, and driving business growth through impactful campaigns and customer-centric initiatives. • Successfully manage 4 global functions, including Strategy, Marketing, Research, and Product Development, across 10+ countries. • Lead and oversee the development of new products, focusing on digital media, from ideation to market rollout, by identifying needs gaps, driving technical development, measuring performance, and developing go-to-market strategies. • Closely work with the Founder/Group CEO on business expansion efforts to new markets, utilizing strategic thinking and business planning skills to create successful outcomes. • Spearheaded critical research initiatives, including campaign effectiveness, consumer insights, and consumer behaviour analysis, for informed decision-making and drive business growth. Key Achievements: • Co-created 2 new products in line with company growth plans, and established successful Go-To-Market strategies to jumpstart business in Malaysia, Singapore & Vietnam. • Developed and implemented marketing and sales strategies for Geo Product in Indonesia, resulting in successful outcomes. • Established strategic partnerships with OTT players to launch a pioneering digital product, positioning the company as an industry leader. • Achieved an 80% reduction in research costs and increased efficiency and accuracy by innovating research methodologies with new-age technologies. Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director - Client Leadership

  • Oct 2016 - May 2018



Havas Riverorchid

• Advertising Services
• 1 - 100 Employee

• Associate Media Director

  • Sep 2014 - Aug 2016



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Client Leader

  • Jul 2012 - Aug 2014



Maxus Global

• United States
• Advertising Services
• 200 - 300 Employee

• Business Director

  • Jul 2009 - Jun 2012

• Business Group Head

  • Jun 2005 - Jun 2009



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Media Manager

  • Sep 2003 - Jun 2005