Campaign Operations Consultant

• Feb 2014 - Present

Current role as Adobe campaign Developer, - Designing and creating the workflows in Adobe Campaign as a part of production process which includes Static,dynamic and triggered campaigns. - Analyzing and debugging the data as per the business requirement document. - Monitoring the deployments and updating the reports to client. - Performing QA for each campaign before scheduling the deliveries. My role as a Unica Campaign Developer (2014 - 2017), - Designing and executing campaigns using UNICA campaign Management tool. - Executing the data for email and direct mail campaigns with queries using Teradata, SQL server. - Testing and debugging the campaign flowcharts. - Performed pre campaign analysis using SQL queries. - Working with data catalogs and mapping the user tables and access the data sources from within the flowcharts. - Creating scheduling solution to automate the flowchart execution. - Using SAS for statistical analysis with the data exported from Unica. - Building Custom Macros, Derived fields, & User variables during campaign construction. - Conducting peer review before delivery - Designing Unica flowcharts according to business requirement documents and have a complete understanding of end-to-end campaign life cycle. Show less