Anil Kumar
Digital Marketing Associate at Key Difference- Claim this Profile
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Bio
Credentials
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Google Adwords
Google PartnersJun, 2008- Sep, 2024 -
Digital Marketing
DigicertJan, 2007- Sep, 2024
Experience
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Key Difference
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United Arab Emirates
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Blockchain Services
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1 - 100 Employee
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Digital Marketing Associate
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Feb 2014 - Present
*Optimize the database for greater campaign effectiveness through segmentation, streamlining of the lead/routing/follow-up process, and expansion (data stewardship, de-duping, cleansing, data acquisition and normalization.) *Keeps e-mail distribution lists properly segmented and up-to-date for designated markets. *Manages scheduling and delivery of corporate email blasts to include; welcome, nurture, cross-sell and upgrade programs. *Continuously monitor campaigns to ensure timely delivery, accuracy and integrity. Optimize campaigns to increase response rates. *Implements processes to track and monitor campaigns, analyzes results, reports on findings, proposes refinements and/or optimizations. *Produce high quality work product following established procedures and branding guidelines while incorporating design ingenuity when appropriate. *Follows and monitors all best practices for e-mail distribution for designated markets. Show less
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Echovme
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India
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Advertising Services
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100 - 200 Employee
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Asst.Digital Marketing Associate
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May 2011 - Jan 2014
*Plan and execute e-mail, SEO/SEM, and web based campaigns and devise strategies to drive online traffic to the City Year website (cityyear.org). *Measure and report performance on al digital marketing campaigns (e-mail, SEM, website, and social media) and assess against goals (ROI and KPIs). *Lead the implementation, execution, and measurement on all paid search, SEO, and PPC campaigns. *Lead efforts on CRM optimization and play a key role in contact data governance. *Identify trends and insights, and optimize spend and performance based on campaign performance insights. *Plan, execute, and measure experiments and conversion tests. *Collaborate with internal teams to create landing pages and optimize user experience. *Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. *Brainstorm new and creative recruitment and fundraising strategies using digital channel campaigns. *Evaluate emerging technologies and provide thought leadership to help City Year be at the forefront of developments in digital marketing. *Evaluate research (primary and secondary), market conditions, and competitor data. Show less
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Social Beat
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India
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Marketing Services
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200 - 300 Employee
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Digital Marketing Strategist
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May 2008 - May 2011
The position of digital strategist is among the newest occupations, and many organizations are struggling to define the digital strategist role. At a high level, digital strategists are digital planners, undertaking many of the same responsibilities as a marketing planner with focus on digital media, particularly the Internet. Digital strategists use Internet tools such as social media, blogs, and websites to perform market research, define target audiences, and develop marketing strategies. Other important tasks for digital strategists include tracking and projecting Internet trends, competitive analysis, and identifying market opportunities. Digital strategists also assist in selecting the appropriate digital media channels for different brand messages. How to Become a Digital Strategist: Digital strategists must have a firm understanding of the technical tools for digital marketing and planning as well as marketing theory. Since many organizations prefer to hire digital strategists with experience, completing internships or volunteer work while pursuing a college degree can lend a competitive advantage to the post-graduate career search. Networking at professional and industry events can also provide graduates with helpful contacts in a job search. Most new media positions, including digital strategy, require a bachelor’s degree in marketing, business, planning, or similar disciplines. An advanced degree such as a master’s in market research can also be helpful when working in digital strategy disciplines. Show less
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Education
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2006 - 2008
Adhiyamaan College of Engineering
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General -
2002 - 2006
Thiagarajar College of Engineering
Bachelor's Degree, Computer Science
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