Experience

Aller Media AB

• Sweden
• Media Production
• 300 - 400 Employee

• Head of Customer Experience

  • May 2021 - Present

  Managing three teams within the areas of Design & UX , Insights and Audience engagement (SEO & social media). My responsibilities include:- Team management- Strategy and roadmap: Overall responsible for design/ux, insights, growth analytics and user research strategy, traffic acquisition and reader engagement. - Product management: Highly involved in product development and prioritization. Implement and drive a growth and testing mindset among product teams.- Budget and P&L responsibilities for the department.- Member of the Tech, Analytics & Development management team

• User Insights & User Experience Lead

  • May 2020 - May 2021

• Product Owner Personalisation & Login

  • May 2020 - Dec 2020



Rebel and Bird

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager and Team Lead

  • Feb 2018 - May 2020



Aftonbladet

• Newspaper Publishing
• 300 - 400 Employee

• Head of Analytics & SEO

  • Jan 2015 - Feb 2018

• Digital Analyst and CRO specialist

  • Mar 2014 - Jan 2015



Schibsted

• Norway
• Technology, Information and Media
• 700 & Above Employee

• Member of Schibsted Nxt Advisory Board

  • Dec 2016 - Dec 2017



Berghs School of Communication

• Sweden
• Education Administration Programs
• 1 - 100 Employee

• Course director & lecturer

  • Sep 2014 - Sep 2016

• Member Of The Management Board

  • May 2015 - Aug 2016



DT GROUP

• Italy
• Wholesale

• Digital Business Manager - E-commerce

  • Sep 2013 - Mar 2014



Merkle Sverige

• Sweden
• Advertising Services
• 1 - 100 Employee

• Digital Analytics & CRO Consultant

  • Oct 2010 - Sep 2013



Teleopti

• Sweden
• Software Development
• 1 - 100 Employee

• Online & Sales Marketing Assistant

  • Feb 2010 - Sep 2010