Principal

• Apr 2023 - Present

Manager Consulting Services

• Mar 2022 - Apr 2023

Senior Solutions Consultant

• Oct 2019 - Feb 2022

- Develop and deliver a MarTech platform strategy that meets business growth requirements and is aligned with wider company objectives - Establish a capability roadmap that ensures alignment of technology improvements with business objectives and operational budgets - Define marketing strategies, value propositions and strategic imperatives for growth that reduce marketing costs, increase speed-to-market, and simplify digital delivery - Implement and optimise Marketing automation tools like Braze and Salesforce Marketing Cloud to connect data across multiple sources including CRM for activation - Develop strategic audience segmentation to drive omni-channel personalisation by collecting data from Tag Management Systems(TMS) like Google Tag Manager and Adobe Launch - Drive integrations and workflows from a data 'out' perspective and provide subject matter expertise in the delivery of campaigns optimisation, personalisation and A/B testing via Google Optimise, Optimizely Show less

Martech Consultant (part-time)

• Mar 2019 - Sep 2019

• Owning, developing and executing a multi-layered, multi-channel digital marketing plan for clients leveraging martech systems within Adobe, Salesforce and Google platforms • Developing and implementing innovative campaigns to generate repurchase from existing accounts and drive new customer acquisition using web analytics tools like Google Analytics • Owning, developing and executing a multi-layered, multi-channel digital marketing plan for clients leveraging martech systems within Adobe, Salesforce and Google platforms • Developing and implementing innovative campaigns to generate repurchase from existing accounts and drive new customer acquisition using web analytics tools like Google Analytics

MBA

• Sep 2017 - Sep 2019

Senior Analyst

• Dec 2016 - Sep 2017

- Identified areas for possible improvement (e.g. client business processes), and with the help of senior leadership implemented them to achieve a revenue reduction of 20% in operating cost of the team saving $70k annually- Planned and managed projects aligning business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains

Application Development Analyst

• May 2015 - Nov 2016

- Developed business cases to implement process changes, formulated a handbook on training materials and for clients on process changes

Associate

• Dec 2013 - May 2015