Experience

Pillow

• India
• Financial Services
• 1 - 100 Employee

• Founding Member (Growth & Strategy)

  • Dec 2021 - Present

  Accel and Elevation backed savings product built on Web3 rails for emerging markets. Scaled user base from 0 to 500,000+ in < 6 months across Nigeria, India, Kenya, US, Philippines etc. - Led all the major strategic initiatives at Pillow Fund as the #1 business hire in the company (joined Day 0), to establish Pillow as the biggest Web3 based Neobank in Nigeria. - Spearheaded the entire strategy, planning and on-ground execution of Pillow's biggest brand campaign: Nigeria's largest music concert with Global Superstar Wizkid that saw 100K+ audience; Pillow was co-sponsor along with Pepsi and Airtel - Led a 15+ member team to execute offline & online campaigns under concert sponsorship; garnering a massive 25M+ social media reach & enhancing organic acquisition by 5X; creating a playbook for all future brand campaigns. - Owned the influencer marketing charter. Launched campaigns in-house with 150+ influencers globally with a median TAT of < 7 days; led the charter to be the fastest, cheapest and biggest channel of acquisition with a CAC of sub-$3 and 62% overall contribution in acquisition. - Built Pillow’s business projections and GTM plan for key markets by by incorporating assumptions along with scenario analysis and sensitivity testing, crucial to securing the $18M in series A funding. - Designed product experiments for funnel optimization and retention uplift at zero cost, led to a 34% improvement in CAC. 3 out of the 4 product experiments were later developed as a feature based on success metrics. Show less



Jupiter

• India
• Banking
• 500 - 600 Employee

• Business Analyst

  • Feb 2021 - Jan 2022

  Established and scaled the credit product - "Bullet" (credit-on-UPI) to over 160,000+ users with a TTV of ₹ 250 Cr+ and a retention of 72%, launched as an acquisition mechanism for the upcoming Jupiter savings product. Established and scaled the credit product - "Bullet" (credit-on-UPI) to over 160,000+ users with a TTV of ₹ 250 Cr+ and a retention of 72%, launched as an acquisition mechanism for the upcoming Jupiter savings product.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Risk Analyst

  • 2020 - 2020

  Developed an AI reinforcement learning model to identify potential clusters of bad customers. Among the only 5 out of 120+ interns to receive a Pre-Placement offer for outstanding performance in the internship. Developed an AI reinforcement learning model to identify potential clusters of bad customers. Among the only 5 out of 120+ interns to receive a Pre-Placement offer for outstanding performance in the internship.



National University of Singapore

• Singapore
• Higher Education
• 700 & Above Employee

• Research Assistant

  • 2019 - 2019