Anik verma
AM - Marketing & Communications at Jaypee Hotels- Claim this Profile
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Bio
Experience
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Jaypee Hotels & Resorts
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India
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Hospitality
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700 & Above Employee
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AM - Marketing & Communications
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Dec 2012 - Present
Handling Media Relations and Brand Management of Jaypee Group of Hotels. Handling Media Relations and Brand Management of Jaypee Group of Hotels.
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Marketing Communication Manager
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Nov 2011 - Present
Role and Responsibility: PR • Drafting, executing and tracking the PR calendar in line with marketing strategy/calendar of the year to increase brand’s reach to wider audience, increase brand’s visibility through PR means, Increase in quality PR, Brand PR, Values PR, Product PR in all mediums – Print – Business and Lifestyle (National & Vernacular), Electronic, Web and any other. • Active participation in Press Launches/ events, as well as page 3 events. • Tie up with bloggers to promote the brand through blogging on brand, product, events etc. BRAND MARKETING • Communicates/Executes marketing activities and results on a regular basis to ensure integration and global brand and business alignment. Ensures that established processes are communicated and understood by key stakeholders. • Establishes and maintains timelines and processes for regional marketing calendar to ensure effective and timely development and execution of programs within defined budget constraints. • Create and maintain strategic marketing tools for MBU to use in the execution of initiatives at the market level. Show less
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Jolly Rogers
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Hospitality
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1 - 100 Employee
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Assisstant Manager - PR
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Apr 2011 - Nov 2011
PR Planning, Media Relation, Corporate Communications, Brand development. PR Planning, Media Relation, Corporate Communications, Brand development.
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Sr.Account Executive
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Feb 2010 - Jun 2011
Handled PR for Following Brands : Jaypee Hotels, Zippo India, ITC Personal care, Bata Shoes Handled PR for Following Brands : Jaypee Hotels, Zippo India, ITC Personal care, Bata Shoes
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Education
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IMM
PGDM, Public Relations and Marketing -
D.A.V School
12th, Standard