Experience

Beyond Fifteen Communications Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Digital Advertising Specialist

  • Aug 2022 - Present

  I build and optimize customer acquisition strategies for SMBs. I build and optimize customer acquisition strategies for SMBs.



California State University, Long Beach

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Instructor - Digital Marketing

  • Jan 2022 - Present



University of Nevada-Las Vegas

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Instructor - Digital Marketing

  • Aug 2021 - Present



San Diego State University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Instructor - Digital Marketing

  • Dec 2020 - Present



Anabolic Media

• Sacramento, California Area

• Lead Digital Marketing Strategist

  • Aug 2011 - Present

  Led 250+ B2C/B2B clients through full-cycle marketing program development from keyword research & strategy creation to campaign execution and continual optimization of KPI’s for optimal bottom-line impact. ● Conducted competitor analysis to uncover areas of high-impact opportunity ● Conducted market segment analysis to create targeted content that nurtured leads through every stage of the sales funnel (awareness/consideration/purchase) ● Created paid search ads that targeted leads in the awareness stage, resulting in reduced cost-per-lead, customer-acquisition-cost, and average sales cycle length ● Developed processes for efficiently conducting daily, weekly, and monthly optimization of content marketing and paid search campaigns ● Optimized remarketing strategies to focus more on the top funnel than bottom funnel, resulting in increased conversion rates of up to 170% ● Provided standard operating procedures for sustainable content development and link-building Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Digital Marketing Manager

  • Aug 2014 - Dec 2020

  Technical SEO Analysis - Conduct thorough SEO Technical and Content Audits and create clear, prioritized action items to address website issues that affect search visibility, site authority, usability, and ultimately profitability. SEO Strategy - Work with clients on an ongoing basis to identify KPI's for their website, define business objectives and outline process for improving and reporting KPIS. We work with marketing teams to prioritize & analyze marketing efforts and achieve marketing goals. SEO Analysis & Performance Reporting - Provide monthly performance reports outlining wins, strengths, weaknesses, opportunities, and threats. Monitor websites utilizing a variety of tools including Moz, Google Analytics, Google Adwords, Screaming Frog, WebmasterTools, and more to provide insights and proactive recommendations. Content Marketing Strategy & Keyword Research - Perform in-depth keyword research to find opportunities for content creation, provide content priorities for editorial teams, optimize content for web pages, blog posts, landing pages, off-site articles and more. Show less



Suntex Marinas

• United States
• Maritime Transportation
• 200 - 300 Employee

• Digital Marketing Specialist

  • Dec 2017 - Aug 2018