Experience

MentorPRO

• United States
• Software Development
• 1 - 100 Employee

• Director of Product Marketing

  • Feb 2023 - Present

  New York, New York, United States


Mattel, Inc.
• United States
• Manufacturing
• 700 & Above Employee
• Global Product Marketing - UNO

  • Oct 2022 - Feb 2023


SAP

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Finance and Risk Product Marketing Intern

  • May 2021 - Nov 2021

  Remote / Newtown, PA, USA • Coordinated and executed video and blog campaigns to promote the benefits of different software solutions, such as S/4HANA Cloud, Enterprise Resource Planning (ERP), Financial Analysis, Accounting Financial Close, Governance, Risk, Compliance (GRC), and Cybersecurity. • Developed buying center-based product marketing content, programs, campaigns, websites, social media posts, and virtual events working in a virtual community with regional counterparts in Europe, Latin America, Asia… Show more • Coordinated and executed video and blog campaigns to promote the benefits of different software solutions, such as S/4HANA Cloud, Enterprise Resource Planning (ERP), Financial Analysis, Accounting Financial Close, Governance, Risk, Compliance (GRC), and Cybersecurity. • Developed buying center-based product marketing content, programs, campaigns, websites, social media posts, and virtual events working in a virtual community with regional counterparts in Europe, Latin America, Asia Pacific, and US. • Participated in the design thinking research project “The future of commerce” along with other interns to gain insights to develop future SAP products. Show less



Mary Kay Global

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Supervisor

  • 2017 - 2020

  Monterrey, Nuevo León, Mexico • Promoted to oversee all marketing, advertising and digital materials designed to launch the overhauled process to make it easier to start a Mary Kay Business with Pink Power Box, targeting potential Mary Kay Beauty Consultants. • Led a team of 50+ people to execute a new promotion to celebrate Mary Kay’s 30th anniversary in Mexico. • Led and participated in marketing campaigns in Mexico such as “Una Mujer Puede” (One Woman Can) and #PinkPowerBoxMK. • Developed collaborations with… Show more • Promoted to oversee all marketing, advertising and digital materials designed to launch the overhauled process to make it easier to start a Mary Kay Business with Pink Power Box, targeting potential Mary Kay Beauty Consultants. • Led a team of 50+ people to execute a new promotion to celebrate Mary Kay’s 30th anniversary in Mexico. • Led and participated in marketing campaigns in Mexico such as “Una Mujer Puede” (One Woman Can) and #PinkPowerBoxMK. • Developed collaborations with Mexican designers Benito Santos and Loly in the Sky to create the new Starter Kit bag which is one of the options new Consultants can choose from to complement their business. • Structured and wrote speeches and scripts for webinars, commercials and educational programs to raise awareness of the Mary Kay business opportunity and support new products launch.

• Marketing Coordinator

  • 2016 - 2017

  Monterrey, Nuevo León, Mexico • Created a new brand strategy to re-launch Personal Websites and launch of the new My Customers app, technology tools for the Sales Force. • Designed Selling Toolkits to promote the new MK Mate Lipstick that sold out during the first month. • Spearheaded optimization initiative to identify gaps and improvement opportunities when writing and creating content for the Applause Magazine.



OXXO

• Algeria
• Construction
• 1 - 100 Employee

• Business Strategy Specialist

  • 2014 - 2014

  Monterrey, Nuevo León, Mexico • Implemented a new promotion to increase sells of the snacks category. • Analyzed and aligned the right segments of over 12,000 stores in Mexico which gradually incremented sales of grocery products.

• Category Management Intern

  • 2012 - 2014

  Monterrey, Nuevo León, Mexico • Closely participated in the design and launch of Bitz and Andatti cold coffees. • Development, analysis, planning and growth of private label brands. • Created data analysis reports.



Secretaria de Educacion Publica

• Government Administration
• 700 & Above Employee

• English Instructor

  • 2010 - 2012

  English instructor at Elementary schools in Mexico.