Experience

Sistaco

• Australia
• Retail
• 1 - 100 Employee

• • Jan 2023 - Present

  - Coordinating and executing marketing events, including livestreams, ensuring smooth and engaging experiences.- Monitoring and analyzing marketing campaign data, providing valuable insights and recommendations for optimization and improvement.- Developing and implementing marketing strategies and campaigns.- Planning and executing Email and SMS marketing strategies.- Collaborating with influencers/bloggers/content creators on all opportunities.

• • Jul 2022 - Present

  - Delegation of tasks based on prioritization to the paid media team.- Facilitating the flow of communication from Senior Leadership team into Operational Paid Media team.- Account management and optimization including campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, landing page testing, and any other core capability required to maximize results, drive volume and hit targets.- Conducting competitor research and analysis.- Supporting the paid media team with strategic direction.- Forecasting daily, monthly and yearly budgets.- Use data-driven insights to quickly iterate and methodically improve results.- Feedback sessions with paid media team members. Show less

• • Sep 2021 - Jul 2022

  - Identifying target audiences, and selecting appropriate media channels.- Analyzing campaign performance metrics, identifying areas for improvement, and making data-driven decisions.- Set up and ongoing optimization of PPC/Digital Advertising campaigns.- A/B testing ad creatives, landing pages, and offers



Wylera Hair

• Australia
• Retail
• 1 - 100 Employee

• Senior Media Buyer

  • Sep 2021 - Jul 2022

  - Identifying target audiences, and selecting appropriate media channels. - Analyzing campaign performance metrics, identifying areas for improvement, and making data-driven decisions. - Set up and ongoing optimization of PPC/Digital Advertising campaigns. - A/B testing ad creatives, landing pages, and offers - Identifying target audiences, and selecting appropriate media channels. - Analyzing campaign performance metrics, identifying areas for improvement, and making data-driven decisions. - Set up and ongoing optimization of PPC/Digital Advertising campaigns. - A/B testing ad creatives, landing pages, and offers



The Crowdfunding Formula - TCF

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• • Mar 2021 - Sep 2021

  - Content Writing, Screen recordings for the "Creator Club" course.- Mentoring and training new team members.- Developing media buying strategies that align with the organization's marketing goals.- Providing mentorship and guidance to the paid social team, helping them develop their skills and grow in their careers.

• • Jan 2018 - Sep 2021

  - Perform industry research to identify trends and industry needs and interests. - Setup and ongoing optimization of PPC/Digital Advertising campaigns.- Creating and managing direct response campaigns.- A/B testing ad creatives, keyword research, setting up audiences.- Analysis of campaign data and reporting on recommendations and strategies.- Setting up and managing lead generation campaigns.- Writing blog articles about digital advertising strategies and hacks.- Continuous cooperation with other teams (Influencer Marketing, SMM, PR, Sales,...) to scale the project.- Mentoring and training new team members. Show less

• • Jan 2018 - Mar 2018



Ucom

• Armenia
• Telecommunications
• 500 - 600 Employee

• Sales And Service Specialist

  • Sep 2015 - Sep 2017

  - Responding promptly to customer inquiries. - Acknowledging and resolving customer complaints. - Identify and assess customers' needs to achieve satisfaction. - Maximize the sales performance by establishing strong relationships and gaining insight into the needs and lifestyle of the client - Responding promptly to customer inquiries. - Acknowledging and resolving customer complaints. - Identify and assess customers' needs to achieve satisfaction. - Maximize the sales performance by establishing strong relationships and gaining insight into the needs and lifestyle of the client