Chief Strategy Officer

• May 2023 - Present

Digital Marketing Leader - Assistant Sales & Marketing Manager

• Mar 2021 - Present

E-commerce Assistant Manager

• Jul 2020 - Dec 2020

Optimize the overall online Marketplace Online Channels management: Appearance, customer shopping experience & item uploading Relationship management with the shopping platforms Online marketing and Promo management Manage and develop e-Commerce’s strategy and business plan including drive sales growth by generating traffic, maximizing conversion and profitability. Be responsible for the entire e-Commerce budget, business result with managing P&L including tracking all costs and revenue associated with the website. Show less

Paid Social Manager

• Apr 2019 - Jun 2020

Clients: Sephora France (multi co-ad Beauty brands: Givenchy, Make up forever, Too Faced, Clinique, Origins, Hollister, Fenty,...) & Hublot - Managed Paid Social campaigns, including briefing, uploading campaigns, testing, publishing and ongoing optimisation - Oversaw budgeting process, creation of projections and allocation with internal account teams - Wrote and delivered paid social media strategies, and oversaw the translation of these strategies into final media recommendations - Activated branded content of paid social campaigns across multiple platforms (Facebook, Instagram, Snapchat, LinkedIn and Pinterest) - Developped reports, analysing ongoing results to identify trends and insights Show less

Search Marketing Specialist

• Feb 2018 - Aug 2018

- Oversaw global organic search landscape, alongside an external agency, to continue increasing organic traffic acquisition and revenue - Identified opportunities to increase organic rankings against generic keywords to improve organic performance - Prioritised day-to-day management of global PPC, paid social (currently includes Facebook, Instagram) in multiple languages (primarily English, Spanish and Italian) - Conducted oversight of the AdWords portfolio and delivery of new business AdWords campaigns - Developped reports, digital insights and trends to share across the business Show less

Freelancer Chef des projets Marketing d’influence chez LEADERS

• May 2017 - Nov 2017

Launched and followed up on influencer marketing campaigns Be responsible for B2C communication and campaign performance report Launched and followed up on influencer marketing campaigns Be responsible for B2C communication and campaign performance report

Digital Marketing Specialist

• May 2017 - Oct 2017

- Liaised with clients to help develop the scope of the project and monitor and escalate project risks - Coordinated the implementation of new website content/functionality including working with external agencies, internal liaison, design & copy co-ordination, compliance approval and internal & external communications. - Managed the creation of the monthly global newsletter, run the monthly global employee engagement webinars - Assisted with the implementation of marketing campaigns (direct mail, email, digital media and advertising) - Took ownership and accountability for keeping memberships marketing reporting and post-campaign analysis up to date. Logged and tracked performance of marketing campaigns weekly Show less

Junior Graphic Designer Freelancer

• Feb 2016 - Aug 2016

- Provided an in-house design service with customer's requirement to promote the business, ranging from posters to social media graphics - Assisted in image editing, and retouching, including some attendance requirements at photo-shoots - Provided an in-house design service with customer's requirement to promote the business, ranging from posters to social media graphics - Assisted in image editing, and retouching, including some attendance requirements at photo-shoots

In-house Photographer, Social Media Manager

• Jul 2012 - Feb 2013

Services & équipements photographiques (lomography)

• Nov 2011 - Aug 2012

Rédactrice et responsable de la communication – marketing Missions effectuées: Gestion du site Internet Publicité sur les réseaux sociaux Réalisation et envoi des newsletters Mise à jour les contenus ( print, digital, lounge) Rédactrice et responsable de la communication – marketing Missions effectuées: Gestion du site Internet Publicité sur les réseaux sociaux Réalisation et envoi des newsletters Mise à jour les contenus ( print, digital, lounge)