Experience

Jump Arena Vietnam

• Vietnam
• Entertainment
• 1 - 100 Employee

• Assistant Marketing Manager

  • Jun 2018 - Oct 2020

  Vietnam Planning • Develop annual marketing communication plan, marketing calendar and KPI for MKT team to maximize ROI and meet agreed company objective and sale target. Observe and supervise agreed goals and suggest measures in case of target/actual deviations. • Develop marketing budget in relating to marketing plan and manage overall marketing budget to ensure resources are fully utilized for the company's benefit. • Analyse, control and report actual marketing expense and forecast… Show more Planning • Develop annual marketing communication plan, marketing calendar and KPI for MKT team to maximize ROI and meet agreed company objective and sale target. Observe and supervise agreed goals and suggest measures in case of target/actual deviations. • Develop marketing budget in relating to marketing plan and manage overall marketing budget to ensure resources are fully utilized for the company's benefit. • Analyse, control and report actual marketing expense and forecast expenses in order to monitor and control budget achievement. • Lead direct marketing communication plan and techniques to increase brand awareness and traffics to centers in-line with the budget. • Analyse potential strategic partner relationships for brand development or for the benefit of specific marketing campaign Manage Team Communication and Execution • Provide business direction and marketing objective to and engage, support team members so that they can be productive and ensure that open and effective communication exists within the organization at all times • Coordinate with the design team, digital marketing team and event team to deliver the best outcomes within the timeline to creatively promote campaigns • Manage the execution of all Campaigns and general Marcom activities that benefit for all centers. Make sure that all activities follow the set timeline, solve every issue arisen during execution and deliver business results as required. • Observe and evaluate markets in cooperation with sales teams and center managers. Suggest alternative and innovative marketing ways concerning media and communication to achieve sale target and company objective Branding • Responsible for promoting company brand through campaigns, advertisements, PR, and other marketing activities to support sales • Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines. Show less



CapitaLand

• Singapore
• Real Estate
• 700 & Above Employee

• Assistant Marketing Manager

  • Apr 2017 - Jun 2018

  Ho Chi Minh City Special Event and Marketing Program Management • Concept, planning and implementation of all event initiatives. • Mall sponsored community events, third party / partner events and retailer based events • Control marcom budget and ensure that expenses are kept within approved budget. • Provide Leasing Manager with planning and progress for each event. • Build relation with tenants and garner their participation in mall activities. • Prepare event notifications outlining… Show more Special Event and Marketing Program Management • Concept, planning and implementation of all event initiatives. • Mall sponsored community events, third party / partner events and retailer based events • Control marcom budget and ensure that expenses are kept within approved budget. • Provide Leasing Manager with planning and progress for each event. • Build relation with tenants and garner their participation in mall activities. • Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams. • Document each event and create event recaps that include: photos, event metric, retailer / partner results as well as event summary. • Preparation of promotional materials and collateral to support events. • Orchestrate tenant participation in Mall sponsored and endorsed partner events. • Select and order premium items to support events and ongoing programs. Social Media • Set annual and quarterly goals for Social Media platforms. • Work with digital marketing agency to set social promotional calendar. • Establish social media strategy and content plan • Oversee social media voice, graphic visual to maintain brand consistency. • Provide direction and oversight of social media program and schedule. • Respond to media inquiries when applicable. Sponsorship • Identify sponsorship opportunities and potential partners for each event. • Prepare sponsorship packages. • Work in partnership with Leasing Manager to negotiate sponsorship terms and conditions. • Assist Leasing Manager in obtaining media and philanthropic partnerships for events and programs. • Compile sponsor participation event results. Advertising • Responsible to brief design agency and ensure all designs meet branding criteria • Responsible to ensure that all promotion material are in line with brand. • Responsible for email blasts promoting Mall and its retailers. • Managing ad campaign planning and execution. Show less



Golden Sheaf Hotel

• Australia
• Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Oct 2013 - Nov 2016

  Sydn • Developing and implementing annual marketing plans for each venue that delivers key business objectives; • Work closely with senior management and the venue team to create programs that drive awareness and bring strong revenue results for venues; • Develop a comprehensive analysis of monthly revision of business results including assigned KPI’s • Build dynamic area partnerships to grow awareness for the brand; • Track and keep abreast of market trends, social sentiment, what's… Show more • Developing and implementing annual marketing plans for each venue that delivers key business objectives; • Work closely with senior management and the venue team to create programs that drive awareness and bring strong revenue results for venues; • Develop a comprehensive analysis of monthly revision of business results including assigned KPI’s • Build dynamic area partnerships to grow awareness for the brand; • Track and keep abreast of market trends, social sentiment, what's going on in culture; • Develop monthly event plan and execute event plan for the venue • Monitor competitor activity on a regular basis, local and abroad by being active in the market; • Manage social media channels including Instagram and Facebook pages; • Reports on customer habits and behaviour in the venue; • Monitors ambience and vibe in venue; • Tracks and monitors daily numbers; • Proactively visit/ work from within venues to develop an understanding of the local landscape, consumer base and day-to-day operations. Show less



Mott MacDonald

• United Kingdom
• Civil Engineering
• 700 & Above Employee

• Administrative Assistant

  • Feb 2011 - Sep 2013

  St Leonards, Sydney Report to the Administration Manager and assist team members to perform their daily tasks. • Data Entry • Mailing, Collating work, Banking. • Manual and Electronic Scanning and Filing. • Prepare new files for engineers which comprise projects, drawings, research & notes. • Sort completed projects and file according to company procedures. • Provide general administration support to other staff members • Liason with customer service team • Assisting with reporting