Experience

IEC Games

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Marketing Lead

  • Feb 2021 - Present

  With passion for mobile game and devoted myself to the arts of marketing, I've been promoted to the position of Marketing Lead and down below are my main tasks: - Conduct market research, benchmarking and consumer studies to identify the game's target audience and catch the niche in order to define the right marketing strategy - Optimize the game visibility and performances on the app stores, optimize the ASO for our games. Set up marketing campaigns across ad platforms including Google Ads, Facebook, Mintegral, Unity, AppLovin, IronSource with 10k$+ daily budget - Manage promotional assets creation for our game (trailers, web assets, screenshots, store descriptions…) - Lead the user acquisition team to optimize the advertising campaigns targeting and assets, and determine how and where budget should be allocated - Analyze the performances of marketing campaigns and report to the production team - Participate in early stage of game design game development by making recommendations to improve user experience, engagement, retention based on market research to get better results on CPI Show less



Big Bear United

• Singapore
• Mobile Gaming Apps
• 1 - 100 Employee

• Marketing Lead

  • Apr 2022 - Present

  Having years of experience in the crypto market helped me to start a new project at Big Bear, my responsibilities are: - Build strong relationships with different VCs, KOLs, and various community, social channels - Be the central point of contact for all marketing & developing execution requests both internals and externals • Building go-to-market strategy to ensure the marketing activities to be executed on schedule with high quality - Create and manage Marketing plans in Global market to ensure the target and key results are met - Lead and continually enhance the marketing strategy that best supports the go-to-market strategy and implementation across game product, including Brand, Product Planning, Marketing, Product Management, Partnerships, Community - Develop brand story, customize the localization strategy on how to implement product assets and resources to fit with the targeted country's culture and user behavior - Update current market condition and adjust marketing strategy accordingly Show less



FUNTAP JSC.

• Senior Market Researcher

  • Jun 2019 - Feb 2021

  As a market researcher of a leading game publisher company in Vietnam, my responsibilities are: - Collecting data on players, competitors and game market and consolidating information of both Vietnam and Global to create monthly and quarterly report - Perform valid and reliable market research SWOT analysis - Interpret data, formulate reports and make recommendations - Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation - Remain fully informed on market trends, other parties researches and implement best practices Show less


World Global Network (Asia) Co., Ltd.
• Thailand
• Wellness and Fitness Services
• 1 - 100 Employee
• Sales And Marketing Specialist

  • Dec 2017 - May 2019

INFOTECH Jsc
• Russian Federation
• Computer and Network Security
• 200 - 300 Employee
• Import Export Specialist

  • Jan 2016 - Nov 2017

The Embassy of Vietnam in The Philippines
• Administrative Assistant

  • Sep 2015 - Dec 2015