Anh Le
Assistant General Manager | Senior Strategist at Sedgwick Richardson- Claim this Profile
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Bio
Sonal Grover
Anh is a focused and a detail oriented person. I had the pleasure of working with her on various projects throughout our studies at UEA. She brings a positive spirit to team work and is pro active in bringing the team together. She makes sure to keep track of every project and strives to do her best in every task she takes up. She maintains cordial relationships with everyone and she is appreciative of others. She will be an asset wherever she works. Wish her the best, always!
Peter Schmidt-Hansen
I had the pleasure of teaching Anh, being her personal tutor and supervising her dissertation when she was doing the MSc in Brand Leadership at UEA in 2016/17. Anh is a very dynamic person who brings energy and enthusiasm to any project she's involved with. She is capable of seeing the big picture, but also has an eye for detail. A good team leader, she is also able to let others be heard. She has a creative streak and compliments this with a healthy dose of realism. She'll be a good addition to any team.
Sonal Grover
Anh is a focused and a detail oriented person. I had the pleasure of working with her on various projects throughout our studies at UEA. She brings a positive spirit to team work and is pro active in bringing the team together. She makes sure to keep track of every project and strives to do her best in every task she takes up. She maintains cordial relationships with everyone and she is appreciative of others. She will be an asset wherever she works. Wish her the best, always!
Peter Schmidt-Hansen
I had the pleasure of teaching Anh, being her personal tutor and supervising her dissertation when she was doing the MSc in Brand Leadership at UEA in 2016/17. Anh is a very dynamic person who brings energy and enthusiasm to any project she's involved with. She is capable of seeing the big picture, but also has an eye for detail. A good team leader, she is also able to let others be heard. She has a creative streak and compliments this with a healthy dose of realism. She'll be a good addition to any team.
Sonal Grover
Anh is a focused and a detail oriented person. I had the pleasure of working with her on various projects throughout our studies at UEA. She brings a positive spirit to team work and is pro active in bringing the team together. She makes sure to keep track of every project and strives to do her best in every task she takes up. She maintains cordial relationships with everyone and she is appreciative of others. She will be an asset wherever she works. Wish her the best, always!
Peter Schmidt-Hansen
I had the pleasure of teaching Anh, being her personal tutor and supervising her dissertation when she was doing the MSc in Brand Leadership at UEA in 2016/17. Anh is a very dynamic person who brings energy and enthusiasm to any project she's involved with. She is capable of seeing the big picture, but also has an eye for detail. A good team leader, she is also able to let others be heard. She has a creative streak and compliments this with a healthy dose of realism. She'll be a good addition to any team.
Sonal Grover
Anh is a focused and a detail oriented person. I had the pleasure of working with her on various projects throughout our studies at UEA. She brings a positive spirit to team work and is pro active in bringing the team together. She makes sure to keep track of every project and strives to do her best in every task she takes up. She maintains cordial relationships with everyone and she is appreciative of others. She will be an asset wherever she works. Wish her the best, always!
Peter Schmidt-Hansen
I had the pleasure of teaching Anh, being her personal tutor and supervising her dissertation when she was doing the MSc in Brand Leadership at UEA in 2016/17. Anh is a very dynamic person who brings energy and enthusiasm to any project she's involved with. She is capable of seeing the big picture, but also has an eye for detail. A good team leader, she is also able to let others be heard. She has a creative streak and compliments this with a healthy dose of realism. She'll be a good addition to any team.
Experience
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Sedgwick Richardson
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Hong Kong
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Business Consulting and Services
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1 - 100 Employee
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Assistant General Manager | Senior Strategist
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Feb 2022 - Present
Sedgwick Richardson is a tracked record international branding agency that focuses in Asia Pacific market, we help to build belief in the future through future proof strategic and creative branding solutions.Having joined Sedgwick Richardson in Vietnam since 2018, I have the opportunities to participate in a wide range of branding projects from Place branding, Corporate branding, Employer & Culture Branding.Key clients: Keppel Land, Maxis
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Account Manager
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Jul 2019 - Jan 2022
Key projects: Saigon Sports City, Masterise Group, Becamex, Kusto Homes, Urban Green, The Hallmark, HKL & MCL Land, Terumo
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Account Executive
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Jun 2018 - Jun 2019
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FrieslandCampina
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Netherlands
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Food and Beverage Manufacturing
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700 & Above Employee
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Key Account Executive
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Sep 2015 - Jun 2016
Key roles: Planned activities for accounts under two distributors, recruited new clients • Analysed CVS channel and identified growth opportunities • Developed strategies and full-year 2016 plan for CVS channel and presented to management board • Tracked and monthly analysed performance of distributors • Engaged closely with customers to build activities and promotional programs to drive consumer demand • Achieved Fast-Start Award for quick hand-on business Key roles: Planned activities for accounts under two distributors, recruited new clients • Analysed CVS channel and identified growth opportunities • Developed strategies and full-year 2016 plan for CVS channel and presented to management board • Tracked and monthly analysed performance of distributors • Engaged closely with customers to build activities and promotional programs to drive consumer demand • Achieved Fast-Start Award for quick hand-on business
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Graduate Trainee
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Feb 2015 - Jul 2015
Key Roles & Achievement: executed and delivered Haig Club Quarter 4 plan to deliver the objectives of raise brand awareness and drive sales volume:>> Rigorously execute and deliver Haig Club Q4 plan by:• Engaged closely with Sales team to reinforce their focus and push up ROS for Haig Club, to understand the root cause of issues that led to low performance previously• Tightly tracked on sales performance, sell-in and depletion to make proper intervention timely• Explored and optimized branding opportunities via visibility at TOFT and MOFT channels along with sales team>> Successfully lead and execute Mega Event Haig Club Private party by:• Developed event concept and proposal together with agency offering to outlet owner which optimize branding objectives of Haig Club and outlet but minimize cost for Haig Club• Thoroughly coordinated and managed 3 agencies in organizing event, pre and post communicating of the event• Delivered event objectives in term of enhancing brand awareness Show less
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Customer Marketing Intern
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Aug 2014 - Jan 2015
Key Roles & Achievement: quickly adapted and independently lead some on trade Customer Marketing project, with the support from the Line Manager, to drive the fundamental & innovation growth drivers as:>> Successfully lead the Smirnoff Ice brand launching & nationwide activation in On trade Channel by:• Well managed of total project timeline from the planning to the execution with right drivers and efficient resources of toolkit, POSM, execution guideline• Well managed of agency from the concept development to the cost effectiveness• High engaged not only with internal sales team but also external customers to get their support and agreement for the activation in their outlets>> Well coordinate of Best Ever Halloween Campaign with Smirnoff Ice as:• Created the campaign concept together with brand team and agency, capturing and adapting all channel insights and brands identity to create a compelling and unique ambiance for the event • Developed persuasive customer proposition for the campaign & coordinating all stakeholders (brands, sales and finance) for the final activation plan in scale • Closely supervised on the execution and ensured all the event agenda are properly deployed in the outlets Show less
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Education
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2016 - 2017
University of East Anglia
Master of Science (M.Sc.), Brand Leadership -
2011 - 2014
RMIT University Vietnam
Bachelor of Business, Marketing -
2011 - 2014
RMIT Vietnam
Bachelor of Business, Marketing -
University of East Anglia
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