Experience

ICON Media, VIETNAM

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Senior Creative Planner (Project Lead)

  • Apr 2022 - Present

  + Immersed in conceptual ideas for IMC & social/ KOL planning. + Owned end-to-end creative campaign process, including the development of creative briefs that define objective, success metrics, target audience, communication strategy and amplification tactics. + Worked as a Project Lead to arrange the resources of proposal-making management & execution assignment. + Presented with clients & consulted optimization along the way. + Monitored the campaigns through ensuring qualified deliverables & solving problems internally or externally. Show less



ZOOKiZ

• Vietnam
• Animation and Post-production
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2019 - Oct 2021

  + Conduced market research; planned & executed social strategy as well as channel ads campaigns. + Worked with clients to keep track projects as well as empowered designer/ content creators to produce creative ideas in diversified formats. + Prepared proposals & ensure quality of execution in terms of design, character/ sticker/ animation concept & content. + Conduced market research; planned & executed social strategy as well as channel ads campaigns. + Worked with clients to keep track projects as well as empowered designer/ content creators to produce creative ideas in diversified formats. + Prepared proposals & ensure quality of execution in terms of design, character/ sticker/ animation concept & content.



Hanwha Life Vietnam

• Vietnam
• Financial Services
• 100 - 200 Employee

• Travel Content Creator

  • Jul 2019 - Oct 2019

  + Sought for unique & new travel experiences which easily attract travelers internationally. + Designed travel plans & tours' communication plan within fixed budget & requirements. + Created travel creative concept & assigned execution. + Teamed up with other Travel Creators to work on travel content production in diversified formats including content direction & visual ideas. + Sought for unique & new travel experiences which easily attract travelers internationally. + Designed travel plans & tours' communication plan within fixed budget & requirements. + Created travel creative concept & assigned execution. + Teamed up with other Travel Creators to work on travel content production in diversified formats including content direction & visual ideas.



TaTa Home

• Italy
• Textile Manufacturing
• 1 - 100 Employee

• Marketing Executive

  • Sep 2018 - Jun 2019

  + Authored marketing campaigns (seasonal promotion, new launch, always on) from online to offline to reach the sales goal. + Developed digital channels including website, e-com, social accounts through content & design management. + Worked with other teams (fashion design, sales, logistics, etc) to make sure the deliverables for each marketing activity of the brand. + Authored marketing campaigns (seasonal promotion, new launch, always on) from online to offline to reach the sales goal. + Developed digital channels including website, e-com, social accounts through content & design management. + Worked with other teams (fashion design, sales, logistics, etc) to make sure the deliverables for each marketing activity of the brand.


Xanh Marketing
• Vietnam
• Advertising Services
• 1 - 100 Employee
• Marketing Intern

  • Feb 2018 - Jun 2018


LANGUAGE ALIVE

• United States
• Education Administration Programs
• 1 - 100 Employee

• Event Planner & Copywriter

  • Dec 2015 - Nov 2017

  + Came up with new ideas to increase social engagement & sales goals. + Planned & coordinated events from end-to-end: social content management, set up details & desired specialty items. + Produced viral movement on social channels aiming to approach youngster & drive leads to event/ marketing activities. + Achievement: Hosted 20+ events in which sale conversion rate reached 30%. + Came up with new ideas to increase social engagement & sales goals. + Planned & coordinated events from end-to-end: social content management, set up details & desired specialty items. + Produced viral movement on social channels aiming to approach youngster & drive leads to event/ marketing activities. + Achievement: Hosted 20+ events in which sale conversion rate reached 30%.