Experience

Sweetshop

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & C.E.O

  • Feb 2019 - Present

  Sweetshop is a 360˚ integrated marketing agency and talent management company specialising in the music, sport, entertainment and lifestyle sectors. We help fortune 500 brands, startups & talent tell their stories with influencer and experiential marketing, social media management, PR, content creation and talent management sitting at the core of our business. We run an in-house creator network that reaches around 100 million people a month. Clients include: Nokia, Universal, Sony, ellesse, Sam Branson and many more. Show less



Crowdmix

• Musicians
• 1 - 100 Employee

• The Talent Director

  • Nov 2013 - Oct 2016

  I joined Crowdmix as one of their first employees in November of 2013. Before the company went in to administration I served in the position of The Talent Director and was re-located from our UK office to work with Rob Wells where I built out our US headquarters in Los Angeles. In this role, I was responsible for managing a team globally. I was responsible for seeking out/ managing relationships between Crowdmix and top tier talent, management companies and multi-channel networks. Highlights • Globally led all talent & entertainment partnerships. • Signed over 1,000 artists and influencers adding an additional 1 billion to our networks social reach. • Expanded the global network from Music centric to all social media content creators. Signing top YouTube talent. • Built a number of databases that organise some of the worlds most influential digital natives. • Used a plethora of Data mining/ analytical tools to help shape decisions. • Authored Marketing Materials, pitch decks and presentations. • Planning and overseeing the execution of outreach strategies. • Flown over to London HQ for monthly board meetings. • Developed marketing strategies for launching across international markets. • Spearheaded branding initiative by identifying the ‘cool’ kids across the globe and introducing them into our influencer program. • Headhunting, persuading, hiring and firing employees in the Talent Department, building the department. • Brought into important pitches to potential investors, brands and partners. • Executive Development Training. • Designated Representative for Crowdmix at industry conventions including: SXSW, Cannes Lions, IMS, Brilliant Minds, Canadian Music Week, Winter Music Conference, VidCon, Playlist Live, Midem, Brighton Music Conference, The Great Escape, CES, LEAF, YouTube FanFest. Summer in The City, ADE. Show less



Musically Digital

• Advertising Services

• Senior Account Manager

  • Nov 2013 - Apr 2014

  Identifying, analysing and communicating with some of the worlds most powerful music influencers. Maintaining relationships with clients from across the globe and working with them on various campaigns to ensure maximum expose across all social platforms. Creating and processing unique content and analysing the data retrospectively to ensure maximum effect. Remain at the forefront of technology by consistently exploring and experimenting with the worlds newest social media platforms/ networks. Show less



IscreamSUNDAYS

• Entertainment Providers

• Founder

  • Apr 2013 - Nov 2013

  Developing, organising, managing and promoting large scale events. Creating promotional material for the event & distributing it to the target audience. Brand management and upkeep. Devising marketing strategies. Preparing and executing budgets for the event. Constructing databases for all events. Liaise and negotiating with performers/ artists/ booking agents. Compiling accurate client contracts and overseeing all heath and safety/ insurance issues. Resolving unforeseen problems promptly whilst under immediate pressure. Administrating teams of up to 40 people. Corresponding with and organising press. Show less



Fleming Associates PR

• Public Relations and Communications Services
• 1 - 100 Employee

• Music Intern

  • Jun 2012 - Jan 2013

  Develop and manage online marketing campaigns for artists. Driving brand awareness, engagement and traffic to social media pages. Maintaining a close relationship between artist and fans. Continuously monitoring online public relations and recording analytical data to monitor the effectiveness of specific campaigns. Database management. Radio tracking. Updating website and social media platforms to keep things up to date. Develop and manage online marketing campaigns for artists. Driving brand awareness, engagement and traffic to social media pages. Maintaining a close relationship between artist and fans. Continuously monitoring online public relations and recording analytical data to monitor the effectiveness of specific campaigns. Database management. Radio tracking. Updating website and social media platforms to keep things up to date.