Experience

Marble Centre

• India
• Building Materials
• 1 - 100 Employee

• Brand Manager

  • Apr 2022 - Oct 2023

  - Mandated to establish and run the Brand Marketing function - Onboarding ATL BTL & PR agencies to work alongside the marketing team - Growth in overall 360' marketing efforts - To grow and sustain Online to Offline footfall and conversion - Overall growth and sustenance of social presence - Mandated to establish and run the Brand Marketing function - Onboarding ATL BTL & PR agencies to work alongside the marketing team - Growth in overall 360' marketing efforts - To grow and sustain Online to Offline footfall and conversion - Overall growth and sustenance of social presence



Ola (ANI Technologies Pvt. Ltd)

• Program Manager, Design & Product

  • Mar 2021 - Nov 2021

  - Custodian of brand creatives across categories and national and international markets - Creative control over campaigns across International markets (Australia, New Zealand & UK) - Execution and launch of new business verticals and special projects. (Ola Cars, Ola Electric) - Tracking creative mandate for other business verticals like Ola Foods, Ola Money, Ola Financial Services & Ola Electric etc. - Assigning and monitoring creative mandate for the… Show more - Custodian of brand creatives across categories and national and international markets - Creative control over campaigns across International markets (Australia, New Zealand & UK) - Execution and launch of new business verticals and special projects. (Ola Cars, Ola Electric) - Tracking creative mandate for other business verticals like Ola Foods, Ola Money, Ola Financial Services & Ola Electric etc. - Assigning and monitoring creative mandate for the external creative agencies Show less - Custodian of brand creatives across categories and national and international markets - Creative control over campaigns across International markets (Australia, New Zealand & UK) - Execution and launch of new business verticals and special projects. (Ola Cars, Ola Electric) - Tracking creative mandate for other business verticals like Ola Foods, Ola Money, Ola Financial Services & Ola Electric etc. - Assigning and monitoring creative mandate for the… Show more - Custodian of brand creatives across categories and national and international markets - Creative control over campaigns across International markets (Australia, New Zealand & UK) - Execution and launch of new business verticals and special projects. (Ola Cars, Ola Electric) - Tracking creative mandate for other business verticals like Ola Foods, Ola Money, Ola Financial Services & Ola Electric etc. - Assigning and monitoring creative mandate for the external creative agencies Show less



Leo Burnett Orchard

• India
• Advertising Services
• 1 - 100 Employee

• Account Management

  • Jan 2019 - Jan 2021

  Clients – Ola Cabs, Hoegaarden & Corona - AB InBev, Amazon Solimo and Groviva - End-to-end coordination for campaigns with various teams, while ensuring brand standards - Helped run successful brand campaigns on ATL, BTL, and Digital for various business categories - Developed content and design for E-com pages - Launched over 15 brand campaigns and 5 category launches/relaunches - Launched over 30 brand films - Awarded the ‘A-Team’ from the Leo… Show more Clients – Ola Cabs, Hoegaarden & Corona - AB InBev, Amazon Solimo and Groviva - End-to-end coordination for campaigns with various teams, while ensuring brand standards - Helped run successful brand campaigns on ATL, BTL, and Digital for various business categories - Developed content and design for E-com pages - Launched over 15 brand campaigns and 5 category launches/relaunches - Launched over 30 brand films - Awarded the ‘A-Team’ from the Leo Burnett group, for business excellence - Major Campaigns: Ola Outstation, Ola Bikes, Ola Auto, Ola London (brand launch campaign), Ola UK, Australia & New Zealand brand campaigns, Groviva brand films etc. Show less Clients – Ola Cabs, Hoegaarden & Corona - AB InBev, Amazon Solimo and Groviva - End-to-end coordination for campaigns with various teams, while ensuring brand standards - Helped run successful brand campaigns on ATL, BTL, and Digital for various business categories - Developed content and design for E-com pages - Launched over 15 brand campaigns and 5 category launches/relaunches - Launched over 30 brand films - Awarded the ‘A-Team’ from the Leo… Show more Clients – Ola Cabs, Hoegaarden & Corona - AB InBev, Amazon Solimo and Groviva - End-to-end coordination for campaigns with various teams, while ensuring brand standards - Helped run successful brand campaigns on ATL, BTL, and Digital for various business categories - Developed content and design for E-com pages - Launched over 15 brand campaigns and 5 category launches/relaunches - Launched over 30 brand films - Awarded the ‘A-Team’ from the Leo Burnett group, for business excellence - Major Campaigns: Ola Outstation, Ola Bikes, Ola Auto, Ola London (brand launch campaign), Ola UK, Australia & New Zealand brand campaigns, Groviva brand films etc. Show less



Thousand Suns Advertising

• Strategy & Account Management

  • Jun 2018 - Dec 2018

  Clients – Toyota Financial Services, Cytecare Cancer Hospital, Naturo Food & Fruit Products, and Nightingales Home Health Services - Won the digital mandate single-handedly in addition to the existing offline mandate - Planning and execution of integrated 360’ campaigns for various brands - Developing new consumer products through dipstick research - Helped to boost the creative standards through interesting briefs - Maintained a high level of efficiency on… Show more Clients – Toyota Financial Services, Cytecare Cancer Hospital, Naturo Food & Fruit Products, and Nightingales Home Health Services - Won the digital mandate single-handedly in addition to the existing offline mandate - Planning and execution of integrated 360’ campaigns for various brands - Developing new consumer products through dipstick research - Helped to boost the creative standards through interesting briefs - Maintained a high level of efficiency on delivery timelines for all brands Show less Clients – Toyota Financial Services, Cytecare Cancer Hospital, Naturo Food & Fruit Products, and Nightingales Home Health Services - Won the digital mandate single-handedly in addition to the existing offline mandate - Planning and execution of integrated 360’ campaigns for various brands - Developing new consumer products through dipstick research - Helped to boost the creative standards through interesting briefs - Maintained a high level of efficiency on… Show more Clients – Toyota Financial Services, Cytecare Cancer Hospital, Naturo Food & Fruit Products, and Nightingales Home Health Services - Won the digital mandate single-handedly in addition to the existing offline mandate - Planning and execution of integrated 360’ campaigns for various brands - Developing new consumer products through dipstick research - Helped to boost the creative standards through interesting briefs - Maintained a high level of efficiency on delivery timelines for all brands Show less



CavinKare

• Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Aug 2017 - May 2018

  - Managed regional marketing communication (ATL, BTL & Digital) for 150 salons over 7 regions – (Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West Bengal, Delhi & Uttar Pradesh) - Handled campaigns end to end from market research to analyzing the sales reports to curating campaigns for various regions - Launched over 20 salons, post-market identification - Drafting and curating SMS communication for the client base - Creating branded content for ‘Radio green trends’… Show more - Managed regional marketing communication (ATL, BTL & Digital) for 150 salons over 7 regions – (Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West Bengal, Delhi & Uttar Pradesh) - Handled campaigns end to end from market research to analyzing the sales reports to curating campaigns for various regions - Launched over 20 salons, post-market identification - Drafting and curating SMS communication for the client base - Creating branded content for ‘Radio green trends’ an in-salon radio station - Handled retail tie-ups and alliances for green trends salons with TTK Prestige, Aditya Birla Group, Future Group and others Show less - Managed regional marketing communication (ATL, BTL & Digital) for 150 salons over 7 regions – (Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West Bengal, Delhi & Uttar Pradesh) - Handled campaigns end to end from market research to analyzing the sales reports to curating campaigns for various regions - Launched over 20 salons, post-market identification - Drafting and curating SMS communication for the client base - Creating branded content for ‘Radio green trends’… Show more - Managed regional marketing communication (ATL, BTL & Digital) for 150 salons over 7 regions – (Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West Bengal, Delhi & Uttar Pradesh) - Handled campaigns end to end from market research to analyzing the sales reports to curating campaigns for various regions - Launched over 20 salons, post-market identification - Drafting and curating SMS communication for the client base - Creating branded content for ‘Radio green trends’ an in-salon radio station - Handled retail tie-ups and alliances for green trends salons with TTK Prestige, Aditya Birla Group, Future Group and others Show less



Corporate Relations

• Denmark
• Advertising Services
• 1 - 100 Employee

• Graduate Management Trainee

  • Aug 2015 - May 2017

  As a senior management trainee, corporate relations my key responsibility were to connect with the industry far and wide. Coaxing them into a long lasting relation which in turn enables many more people find a stable base. Introducing my organisation as the brand it is and the values and opportunities that it stands to offer, for the industry to harness. As a senior management trainee, corporate relations my key responsibility were to connect with the industry far and wide. Coaxing them into a long lasting relation which in turn enables many more people find a stable base. Introducing my organisation as the brand it is and the values and opportunities that it stands to offer, for the industry to harness.

• Summer Intern

  • Apr 2016 - Jun 2016

  Mentored by Associate Vice President and Brand Director, Bangalore. As a summer intern I got to work on various aspects of client servicing and account planning both. I had been involved in carrying out competitive analysis of brands, consumer research for insight mining, direct interviews, and also creating pitch presentation for major clients. Amazon Fashion - Competitive analysis for the client. Wipro - (Glucovita Bolts) Research and analysis. One Plus 3 - Consumer research… Show more Mentored by Associate Vice President and Brand Director, Bangalore. As a summer intern I got to work on various aspects of client servicing and account planning both. I had been involved in carrying out competitive analysis of brands, consumer research for insight mining, direct interviews, and also creating pitch presentation for major clients. Amazon Fashion - Competitive analysis for the client. Wipro - (Glucovita Bolts) Research and analysis. One Plus 3 - Consumer research (Direct Interviews) and analysis Bluestone.com - Market research and analysis also worked on the (Pitch) Show less Mentored by Associate Vice President and Brand Director, Bangalore. As a summer intern I got to work on various aspects of client servicing and account planning both. I had been involved in carrying out competitive analysis of brands, consumer research for insight mining, direct interviews, and also creating pitch presentation for major clients. Amazon Fashion - Competitive analysis for the client. Wipro - (Glucovita Bolts) Research and analysis. One Plus 3 - Consumer research… Show more Mentored by Associate Vice President and Brand Director, Bangalore. As a summer intern I got to work on various aspects of client servicing and account planning both. I had been involved in carrying out competitive analysis of brands, consumer research for insight mining, direct interviews, and also creating pitch presentation for major clients. Amazon Fashion - Competitive analysis for the client. Wipro - (Glucovita Bolts) Research and analysis. One Plus 3 - Consumer research (Direct Interviews) and analysis Bluestone.com - Market research and analysis also worked on the (Pitch) Show less

• Account Planning Intern

  • Jan 2016 - Jan 2016

  As an account planning Intern got to work on following accounts. Amazon - Conceptualization of ad for the client, working with the Senior Account Planning Head. Junglee.com, and Wipro -Research and analysis . Colors Tv- Validating Data working under the Brand Strategy Director- Mumbai. As an account planning Intern got to work on following accounts. Amazon - Conceptualization of ad for the client, working with the Senior Account Planning Head. Junglee.com, and Wipro -Research and analysis . Colors Tv- Validating Data working under the Brand Strategy Director- Mumbai.



LifeLine Foundation Kolkata

• Marketing Consultant

  • Oct 2015 - Dec 2015

  I was assigned to plan a road map for the publicity and marketing of the organization which would help with the visibility which was near zero, despite great work done. I chalked out a proper marketing campaign, and suggested other laterals as-well. Main initiative was to spread through word of mouth, so a radio station was the bet. Through 91.9 Friends Fm Lifeline Foundation got its best publicity ever thorough more than a decade long journey. I also worked on their social media… Show more I was assigned to plan a road map for the publicity and marketing of the organization which would help with the visibility which was near zero, despite great work done. I chalked out a proper marketing campaign, and suggested other laterals as-well. Main initiative was to spread through word of mouth, so a radio station was the bet. Through 91.9 Friends Fm Lifeline Foundation got its best publicity ever thorough more than a decade long journey. I also worked on their social media presence. And helped them with a publicity campaign as well. Show less I was assigned to plan a road map for the publicity and marketing of the organization which would help with the visibility which was near zero, despite great work done. I chalked out a proper marketing campaign, and suggested other laterals as-well. Main initiative was to spread through word of mouth, so a radio station was the bet. Through 91.9 Friends Fm Lifeline Foundation got its best publicity ever thorough more than a decade long journey. I also worked on their social media… Show more I was assigned to plan a road map for the publicity and marketing of the organization which would help with the visibility which was near zero, despite great work done. I chalked out a proper marketing campaign, and suggested other laterals as-well. Main initiative was to spread through word of mouth, so a radio station was the bet. Through 91.9 Friends Fm Lifeline Foundation got its best publicity ever thorough more than a decade long journey. I also worked on their social media presence. And helped them with a publicity campaign as well. Show less



Part Time Lovers

• General Secretary, Marketing & Communications Manager

  • Mar 2012 - May 2015

  - Made the General Secretary of the organisation in 2013 - Lead strategising and implementing the marketing strategy for maximum brand visibility and reach - Onboarded affiliate partners and sponsors for theatre productions - Expertly managed multiple roles as a Marketing and PR Manager, Production Head, Sound Design & Controller, Set Designer, and as an Actor across multiple professional plays and repeats - Made the General Secretary of the organisation in 2013 - Lead strategising and implementing the marketing strategy for maximum brand visibility and reach - Onboarded affiliate partners and sponsors for theatre productions - Expertly managed multiple roles as a Marketing and PR Manager, Production Head, Sound Design & Controller, Set Designer, and as an Actor across multiple professional plays and repeats



Whole9yards

• Singapore
• Retail Apparel and Fashion

• Producer, Production Manager & Communications Head

  • Jul 2011 - Mar 2012

  Communications Manager, Production Head, Executive Producer, Assistant Director, and Actor on various projects. - Strategising and implementing the marketing strategy for LifeLine Foundation (NGO dealing with Suicide Prevention) - Producer & Executive Producer for short-film by the W9Y banner - Marketing strategist and onboarding of affiliate partners and sponsors for theatre and short film productions Communications Manager, Production Head, Executive Producer, Assistant Director, and Actor on various projects. - Strategising and implementing the marketing strategy for LifeLine Foundation (NGO dealing with Suicide Prevention) - Producer & Executive Producer for short-film by the W9Y banner - Marketing strategist and onboarding of affiliate partners and sponsors for theatre and short film productions