Creative Producer

• Mar 2023 - Present

Creative Producer

• Oct 2020 - Mar 2023

As a video production professional, I possess expertise in the entire production process, from media planning and season concept creation to scriptwriting, directing, and producing videos. In my role, I have led a team of graphic designers, cameramen, editors, SMM managers, marketing officers, and motion designers to deliver exceptional results that meet and exceed clients' expectations. Additionally, I have gained valuable experience in event management, ensuring seamless execution and delivering top-quality results. Show less

Team Manager

• Aug 2019 - Jul 2020

As a skilled sports professional, I have taken on various responsibilities related to the coordination of internal projects for the club's first team, as well as the preparation and execution of sporting events, including matches and PR-events. In this role, I have successfully developed concepts, managed budgets, and identified sponsors, partners, and contractors to ensure seamless execution of events. Additionally, I have demonstrated strong cross-functional skills, working closely with other departments to address organizational and administrative issues, including household matters of foreign players, visa support, financial issues, and coordination of team members at partner events. In addition to event management, I have also been responsible for organizing the training process, including scheduling coordination with other sports organizations, ensuring proper operation and training, and addressing urgent issues during work to maintain a safe and productive environment. I have also been involved in the development of marketing and commercial strategies, playing a key role in determining the positioning, mission, values, core messages, and media plan and budget. Moreover, I have contributed to scouting efforts by editing video data with the participation of new players and opposing teams and obtaining opponent status before matches. As an administrative support professional, I have been available to provide assistance to members of the main team 24/7, handling domestic issues, organizing logistics from ticket ordering to passport control, and offering support with selection and rental of housing. Finally, during matches, I have ensured the safety of the team, assisted in challenging referee decisions, provided all necessary documentation for the teams, and reported to organizers and officials, showcasing strong attention to detail and excellent communication skills. Show less

Marketing Officer

• Oct 2018 - Aug 2019

As a seasoned marketing and PR professional, I have led the development and implementation of marketing and PR strategies for the club, including scheduling and budgeting of events such as match days and promotional/marketing events. In addition, I have been responsible for independent external search for sponsors and partners for events, monitoring compliance with advertising legislation, and ensuring adherence to rules of leagues and federations in organizing events. In my role, I have been responsible for interacting with leagues and federations on issues related to compliance with tournament regulations, to avoid receiving fines and other sanctions for marketing, organizational, technical, and other violations. During my tenure, I ensured compliance with regulations, and no violations were recorded. I have also played a key role in integrating players into marketing and PR events in collaboration with the club's sports department, coordinating event concepts, specific players, date, and time with the sports director. Furthermore, I have contributed to cross-functional projects aimed at developing children's sports, including Lokobasket, School League, Lokostart, and YugBasket. I am proud of my achievements in implementing over 15 media projects, including the Web series "Secrets of the Basket Hall" with Sergey Druzhko as a guest star. I was responsible for the idea, script, direction, and production, and this project was awarded the MarsPo 2019 award in the category of "Best Promo Video." Additionally, my efforts resulted in an increase in ticket sales and match attendance by approximately 30%, highlighting my impact in driving business growth. Show less

PR Manager

• Oct 2017 - May 2018

As a skilled event strategist and public relations professional, I conceptualized and executed a comprehensive event strategy for match days, resulting in a memorable experience for fans that extended beyond the game itself. This successful initiative led to increased fan engagement and attendance, a significant achievement that contributed to the club's overall success. Through my expertise in process optimization, I spearheaded an initiative that resulted in a 10% reduction in expenses by the end of the season. Additionally, I led the charge in increasing attendance at MHL and VHL matches by an impressive five-fold within three months, which was sustained until the end of the season. As a PR expert, I provided full support for the SKA-Neva and SKA-1946 teams by creating engaging press and post releases, as well as announcements of planned events. I ensured extensive coverage on the club's information platforms and social media channels, increasing visibility and improving overall brand recognition. My ability to plan, organize, and coordinate events with the teams has been instrumental in the success of social and charity events, participation in partnership events, and ensuring high attendance at home matches. Through my collaborative approach, I have developed and implemented events that attract spectator interest in SKA system team matches and have worked closely with fan clubs and sports schools to create a thriving community. Finally, I have fostered relationships with third-party organizations to promote the image of the teams, including planning advertising and media activities for the season. These efforts have contributed to the overall success of the club and have been instrumental in increasing brand recognition and overall visibility. Show less

Marketing and Public Relations Manager

• May 2016 - Aug 2017

Market analysis. Social Media Marketing. Interaction with customers. Event management. Advertising. Design. Market analysis. Social Media Marketing. Interaction with customers. Event management. Advertising. Design.

Marketing and Public Relations Manager

• May 2013 - Aug 2017

I have extensive experience in marketing and event management, including the development of marketing and digital strategies, coordination of event budgets, and control points for effective measures. I have organized events dedicated to sporting events of local and global scale and have successfully developed and implemented media and content plans both online and offline. Additionally, I have a strong background in document and personnel management, including talent acquisition, adaptation, motivation, and task control. Some of my achievements in this field include signing official partnership agreements with several professional sports clubs, including PBC Lokomotiv-Kuban, FC Krasnodar, HC Kuban, VC Dynamo Krasnodar, rugby club Kuban, and American Football Team Krasnodar Bisons. I have also worked with these clubs to carry out numerous cross-marketing activations at their venues and bars, collaborating with professionals such as Evgeny Savin and Dmitry Shnyakin for live commentary. Furthermore, I have experience in the fans-crossing format and have hosted fans of guest clubs like Borussia Dortmund, Schalke 04, Red Bull Salzburg, Spartak Moscow, Sparta Prague, and Crvena Zvezda Belgrade. Even before arriving in Krasnodar, fans knew where to find their preferred bar. In addition to my work in sports marketing, I have been involved in the promotion and development of the Kulibin pub, creating the bar's image, participating in elaborating the concept, organizing weekly gigs, and maintaining the bar's accounts on social media platforms. Show less

English teacher

• Jul 2012 - Jun 2015

From 2009 to 2016, I had the opportunity to work as an English teacher in both educational centers and as a private tutor. During this time, I had the pleasure of teaching students of all ages and backgrounds, including children as young as 8 years old and adults up to 60 years old, at all levels of English proficiency. In addition, I also provided customized English courses to employees of various organizations at the federal level, enabling them to develop their language skills and communicate effectively in English. As an English teacher, I am proud to have helped my students achieve their language goals, gain confidence, and improve their quality of life through language acquisition. Show less

Foreign Affairs Officer

• Sep 2014 - Dec 2014

English Teacher

• Apr 2011 - May 2013

Both group and individual lessons. Levels up to upper-intermediate. Both group and individual lessons. Levels up to upper-intermediate.

English Teacher

• Dec 2010 - Apr 2011