Experience

Fieldguide
• United States
• Software Development
• 1 - 100 Employee
• Vice President Marketing

  • Nov 2022 - Present

AIIR Consulting
• United States
• Business Consulting and Services
• 1 - 100 Employee
• Head Of Marketing

  • Sep 2021 - Nov 2022

SmartPM Technologies, Inc.
• United States
• Software Development
• 1 - 100 Employee
• Vice President Marketing

  • Jan 2019 - Jan 2021

Deltek
• United States
• Software Development
• 700 & Above Employee
• Director of Marketing

  • Mar 2015 - Dec 2018


I.B.I.S., Inc.

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2013 - Mar 2015

  Chief Marketing Officer | Mar 2013 – Mar 2015 | I.B.I.S., Inc. Developed marketing strategy for the company, their flagship product, their reseller business, and their portfolio of professional services. Other achievements included: • Content Marketing: Increased prospect and customer engagement with compelling content strategy and editorial calendar to resonate across the buyer’s journey • Demand Generation: Improved pipeline building by 3X through segmented, persona-based, demand gen programs specific to each stage of the buyer’s journey • Website/SEO: Redesigned and launched modern, responsive website with Eloqua Marketing Platform integration, built-in A/B testing functionality, and search engine optimization • Media Relations: Increased media and analyst coverage tenfold with new brand positioning and messaging • Conferences & Events: Successfully planned and executed annual user conference, Silver Sponsorship of Microsoft Convergence, and the sponsorship of four industry conferences and two Microsoft user group conferences Show less



The Boston Consulting Group

• India
• 1 - 100 Employee

• Global Marketing Director

  • Jan 2011 - Feb 2013

  Global Marketing Director | Jan 2011 – Feb 2013 | Boston Consulting Group, LLC. • Marketing Strategy: Built practice area marketing strategy based on extensive competitive analysis and client research • Marketing Analytics: Lead marketing analytics efforts and moved company to data-driven marketing decisions • Brand Positioning: Improved brand perception, identified areas where BCG could win or be first to market, and ultimately, increased revenue for Technology, Media, & Telecom and People & Organization practice areas • Content Marketing: Established BCG as a thought leader in digital economy and people and organization topics through developing award-winning thought leadership, speaker’s bureau, and building online authority • Marketing Communications: Managed cross-functional teams to deliver on the communication strategy for the practice, including thought leadership, press materials, web site content, videos, animated graphics, and internal communications • Media Relations: Global media launch resulted in over 7,000 articles in business press. Successfully designed and managed several global and local media launches resulting in extremely positive buzz in key media outlets, including The Economist, Wall Street Journal, and Financial Times • Conferences & Events: Executed successful, well-attended high-profile, C-suite events that developed and strengthened client relationships Show less



PricewaterhouseCoopers

• 1 - 100 Employee

• Marketing Manager

  • Mar 2009 - Mar 2011

  Marketing Manager | Mar 2009 – Mar 2011 | PwC, LLC. • Marketing Strategy: Developed new practice area strategies based on customer segmentation analysis, competitive analysis, and market landscaping • Strategic Accounts: Increased revenue from major accounts by developing and executing targeted account marketing plans. Managed client marketing for major accounts in the Southeast region • Marketing Operations: Improved execution and tracking of client touch points with new customer relationship management system. Managed roll-out, training, database clean-up, and overall implementation • Marketing Communications: Redesigned print collateral, online presence, event marketing, and overall communication style; wrote and edited copy for brochures, web site, event materials, and client communications • Media Relations: Increased media coverage for Southern region from a handful of articles to hundreds; wrote all press releases an media in Atlanta, Birmingham, and Nashville, resulting in more feature articles in the business press than PwC-Atlanta had received in the prior decade Show less



Courtroom Connect

• Legal Services
• 1 - 100 Employee

• Director of Marketing

  • Nov 2002 - Mar 2009

  Director of Marketing | Nov 2002 – Jan 2009 | Courtroom Connect • Marketing Strategy: Developed strategy for launching new company and product line within the legal technology space; expanded initial product offering into several product areas, including video-conferencing, remote real-time services, video-streaming, and delivery of video content • Media Relations: Developed and implemented targeted media relations campaigns to increase awareness of company and products. Pitched key publications resulting in feature articles, Op-eds, speaking engagements, panel discussions, and national buzz throughout the legal technology trade press • Partner Marketing: Established partnerships with major legal associations and video technology vendors to drive revenue-sharing and co-marketing efforts • Marketing Communications: Designed and executed impactful communications plan; developed collateral tree for company and designed and wrote all marketing collateral, including brochures, data sheets, white papers, web site copy, and event marketing materials Show less



Informix Software

• Software Development
• 1 - 100 Employee

• Product Marketing Manager

  • May 1995 - Oct 2002

  Developed and implemented marketing plans for object-relational database technology. Served in various capacities, including International Sales, Technical Documentation, Marketing Communications, and Product Marketing, and finally served as Product Marketing Manager for flagship product, “Universal Server”. Developed and implemented marketing plans for object-relational database technology. Served in various capacities, including International Sales, Technical Documentation, Marketing Communications, and Product Marketing, and finally served as Product Marketing Manager for flagship product, “Universal Server”.