Marketing Manager

• Jan 2022 - Present

Communication and Public Relations Assistant

• Oct 2019 - Sep 2021

As a member of a five person team in the largest school district in Minnesota, each day requires flexibility and the willingness to adapt to ever-changing situations. Routine responsibilities include fielding emails, creating presentations and documents, producing podcasts, editing articles and formatting weekly e-newsletters. Other efforts include aiding in a website re-design (department meetings, tracking analytics and user behavior, field research, editing pages and drafting layouts), managing the creation of the quarterly publication and creating content for televised broadcasts of events.• Received the Good Neighbor Award from WCCO for my production of the district’s first ever podcast, Parent Engage 360 – a series highlighting district resources paired with community resources to discuss impactful topics. Efforts include: securing guests, choosing topics, writing questions, recording and editing.• Participated in the planning and execution of the first Parent Engage 360 in-person event, which amassed more than 500 attendees, 14 external vendors and covered the topic of mental health.• Assisted in navigating the transition from classroom education to distance learning – designing the Return to School Roadmap Guidebook, fielding emails and coordinating signage/documents

Freelance - Marketing and Creative Strategist

• Mar 2018 - Mar 2021

Client: Slipstreamer, Inc. [March 2018 - 2021]Initially, assisted company owner with joining social media, creating content calendars and implementing digital strategy. Currently, publish Google Ads and social media posts and connect with influencers to develop partnerships that lead to further brand awareness and revenue generation.• Generated a 500% increase in custom windshield sales within first six months.• Proposed the idea, which gained approval, to place window clings on each outgoing windshield with social media call-outs to encourage customer engagement and promotion. They have now received social media recognition worldwide, from Canada to Japan to Israel and beyond.Client 2: Zenaviv [September 2018 - July 2019]Employed market research, constructed a business plan and designed new product specs ahead of a company re-launch. Edited website content and recommended changes to elevate user-friendliness and improve overall aesthetic. Developed a social media calendar and curated content for posting. Initiated business and influencer partnerships, resulting in sales increases, four commissioned corporate murals, podcast interview opportunities and publication features.• Wrote an article for the Autism Parenting Magazine.• Wrote scripts for founder and secured interviews on six different podcasts.Client 3: Bend & Hook [2018]Assisted an emerging business in the realms of digital strategy, social media, photography, blogging and website design prior to company launch. Captured photos, created content calendars and carefully curated aesthetically pleasing Instagram layouts in order to engage customers and bring attention to the new brand. Sought out brand influencers and company partnerships, authored blogs, wrote compelling copy and assisted with both model and product photoshoots through the shot lists and curating sets.• Secured an influencer partnership with Neat Method, the industry leader in home organization.

Digital Marketing Specialist/Event Coordinator

• Jul 2016 - Sep 2017

Reason for leaving: Position was eliminated at market level and went back to corporate after Twin Cities market was established.Charged with all marketing operations for two Twin Cities Hy-Vee locations and their Market Grille restaurants. Collaborated with headquarters to release corporate promotions and ensure individual stores didn’t run overlapping specials. Met with department managers to implement upcoming deals and recorded videos, took photos and designed content to go along with them. Conducted consumer research and analyzed trends in an effort to constantly improve strategy. Established partnerships with local businesses and community organizations, opening up opportunities for food donations and an expansion of brand awareness.• Brainstormed, planned, budgeted, marketed and executed 51 events and community involvement opportunities – majority with 200+ attendees.• Increased Brooklyn Park Hy-Vee Facebook page following by 343%, totaling 18.8k followers and increased sales on 126 singular products by an average of 82% through Facebook marketing.• Hosted a Car Show – 100 cars registered with registration fees and a percent of food sales benefitting Susan G. Komen; total donation amount: $1,547.00.