Experience

Branch

• United States
• Financial Services
• 100 - 200 Employee

• Product Manager

  • Oct 2023 - Present

• Product Engagement Manager

  • May 2022 - Sep 2023

• Lifecycle Marketing Manager

  • Sep 2021 - May 2022



CoPilot

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Apr 2019 - Sep 2021

  Chicago, IL, United States Develop user facing collateral such as landing pages, paid ads, email marketing campaigns, in-product messaging, and product demos to promote value propositions and differentiators Conduct usability research and present qualitative findings to product team for all new app features/improvements to optimize the user experience and key company metrics Manage concept-to-launch of key marketing product features and improvements Gather user feedback to define successful user… Show more Develop user facing collateral such as landing pages, paid ads, email marketing campaigns, in-product messaging, and product demos to promote value propositions and differentiators Conduct usability research and present qualitative findings to product team for all new app features/improvements to optimize the user experience and key company metrics Manage concept-to-launch of key marketing product features and improvements Gather user feedback to define successful user stories, which are applied to customer acquisition strategies, and in-product and external marketing messaging Own App Store and Google Play Store presence and App Store Optimization Develop and execute strategy for email and push notification campaigns to increase communication with multiple customer segments about product changes, improvements, announcements, and surveys Collaborate with analytics to build dashboards that showcase and track metrics for recurring and new projects Show less



RateYourSeats.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2018 - Mar 2019

  Entrusted with full ownership and decision making in regards to all digital and paid search advertising on Facebook Ads and Google Ads Analyzed digital campaigns with internal company tools, Excel, and Google Analytics Strategized and delegated all content creation to a full-time graphic designer Hired, managed, and built out the marketing team to include one additional full-time employee and one intern Led transition efforts of company rebrand; updated all digital assets, web… Show more Entrusted with full ownership and decision making in regards to all digital and paid search advertising on Facebook Ads and Google Ads Analyzed digital campaigns with internal company tools, Excel, and Google Analytics Strategized and delegated all content creation to a full-time graphic designer Hired, managed, and built out the marketing team to include one additional full-time employee and one intern Led transition efforts of company rebrand; updated all digital assets, web pages, social media accounts, and brand merchandise. The rebrand led to a more cohesive and recognizable brand Responsible for all marketing copy across social media, paid ads, landing pages, digital and offline assets, and promotional merchandise to promote a consistent brand image and reputation

• Digital Marketing Specialist

  • Oct 2017 - Sep 2018

  Chicago, Illinois Started as a one-person marketing department and established marketing programs and processes Facilitated total rebrand of the website and all brand assets in collaboration with a cross-functional team including graphic designer, web developer, and public relations Introduced new and untapped marketing channels such as audio ads, email marketing, and influencer marketing. Co-managed summer intern; co-created content on Adobe Photoshop for Facebook and Google display ads. Overhauled social… Show more Started as a one-person marketing department and established marketing programs and processes Facilitated total rebrand of the website and all brand assets in collaboration with a cross-functional team including graphic designer, web developer, and public relations Introduced new and untapped marketing channels such as audio ads, email marketing, and influencer marketing. Co-managed summer intern; co-created content on Adobe Photoshop for Facebook and Google display ads. Overhauled social media channels (Instagram, Facebook, Twitter, LinkedIn) to establish a new brand voice through relevant content; grew social following by 189% and generated 5,000,000 social impressions Designed the email-marketing program, which resulted in growing the email subscription list from 4,000 subscribers to over 12,000 subscribers in six months



POWWFUL

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Associate, Intern

  • May 2017 - Sep 2017

  Chicago, Illinois Implemented marketing campaigns in conjunction with Sales and Public Relations teams. Spearheaded new promotional event that aligned with brand vision; expanded outreach and boosted corporate social responsibility. Refined and managed social media feeds, Instagram and Facebook, to further propel brand image. • Facilitated influencer sponsorship program on Instagram to increase social proof and brand awareness. • Created content that resonated with target audience, increasing social… Show more Implemented marketing campaigns in conjunction with Sales and Public Relations teams. Spearheaded new promotional event that aligned with brand vision; expanded outreach and boosted corporate social responsibility. Refined and managed social media feeds, Instagram and Facebook, to further propel brand image. • Facilitated influencer sponsorship program on Instagram to increase social proof and brand awareness. • Created content that resonated with target audience, increasing social engagement. Show less



Refugee Development Center

• Program Intern

  • Jan 2016 - May 2016

  Lansing, Michigan Coordinated, planned, and presented curriculum and projects for a bi-weekly after school program for 20 refugee children Worked on a five person project team, and was tasked to develop larger, monthly projects for the refugee children to increase practical knowledge needed when transitioning into a new country and culture Produced a compilation video to document four months of experiences with the refugee kids after school program



National Organization for Women

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Intern

  • May 2015 - Aug 2015

  Sterling Heights, Michigan Wrote and curated content for the Chapter’s BlogSpot and managed three different Social media channels. Content aligned with the organization’s mission and vision Facilitated a four month long research project on Title IX policy reform in public schools Performed membership and community outreach to advertise regular educational talks and film screenings Planned and marketed for all events, which were used to engage with and recruit new members