Experience

Bocas Abiertas

• Argentina
• Entertainment Providers
• 1 - 100 Employee

• Periodista y conductora en NotiBocas

  • Sep 2020 - Present

  Creación del primer noticiero gastronómico de la Argentina. Producción de notas periodísticas sobre gastronomía y co-conducción del ciclo. Creación del primer noticiero gastronómico de la Argentina. Producción de notas periodísticas sobre gastronomía y co-conducción del ciclo.



Catapulta

• Argentina
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Aug 2017 - Sep 2020

  Participation in the assembly of editorial catalog. Opportunity detection and selection of authors and projects. Ideation of titles and creative frameworks. Project Management. Art direction and content editing. Contract Management. Participation in the assembly of editorial catalog. Opportunity detection and selection of authors and projects. Ideation of titles and creative frameworks. Project Management. Art direction and content editing. Contract Management.



El Club

• Argentina
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Apr 2017 - Aug 2017

  - Liderazgo de los proyectos digitales de la agencia- Responsable de la planificación y seguimiento de soluciones digitales según especificaciones y necesidades de cada cliente- Coordinación de equipos de trabajo y creativos- Propuestas de activaciones digitales con patas BTL- Generación de reportes y presentaciones- Contacto con proveedores externos- Scouting de influencers - Interactuar con el área de IT para escalar las necesidades del área - Liderazgo de los proyectos digitales de la agencia- Responsable de la planificación y seguimiento de soluciones digitales según especificaciones y necesidades de cada cliente- Coordinación de equipos de trabajo y creativos- Propuestas de activaciones digitales con patas BTL- Generación de reportes y presentaciones- Contacto con proveedores externos- Scouting de influencers - Interactuar con el área de IT para escalar las necesidades del área



B&B Hospitality Group

• United States
• Restaurants
• 1 - 100 Employee

• Assistant Joe Bastianich

  • Feb 2016 - Dec 2016

  Batali & Bastianich Hospitality GroupEstudio y negociación de contratos para Joe Bastianich. Creación de estrategias digitales para Joe BastianichAgenda RRPP y organización de eventosGestión de la presencia de los vinos Bastianich en Eataly y demás restaurantes del grupo Articulación de partnerships con marcas del food & beverage Batali & Bastianich Hospitality GroupEstudio y negociación de contratos para Joe Bastianich. Creación de estrategias digitales para Joe BastianichAgenda RRPP y organización de eventosGestión de la presencia de los vinos Bastianich en Eataly y demás restaurantes del grupo Articulación de partnerships con marcas del food & beverage



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Brand Manager Napisan (Dettol/Lysol) - European Graduate Programme

  • Nov 2014 - May 2015

  -marketing plan design and implementation- responsible of brand operations including P&L management and market share growth- coordination of the trade, pricing and positioning strategies and go-to market activities- forecasting- ATL and BTL communication plans development (including copy development)

• Brand manager Air Wick & Cillit Bang - European Graduate Programme

  • Apr 2014 - Oct 2014

  - Responsible for P&L management and market share growth for Air Wick, global brand jewel- Marketing plan design and implementation (including in-store national activities)- New product platforms roll-out in Italy (e.g. Air Wick Life Scents)- ATL and BTL communication plans development

• Graduate Programme (JP) - KAM

  • Jun 2013 - Apr 2014

  Sales Revenue Management (sell-in): - Managing a panel of 40 retailers both international and local chains.- Bring incremental sales through local promo implementation and secondary placement negotiationRetail audit:- In Store ad hoc analysis benchmarking vs competitionExcellent in Execution (sell-out):- Bring alive company's strategy in the point of purchase- Merchandiser coordination- Shelf implementation and categories optimization



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Oral Care regional Western Europe assistant

  • Oct 2012 - Jun 2013

  Supporting the EU Oral Care Strategy definition, deploying Global Innovations related to Toothpaste, Toothbrush, Mouthwash and Market Development in 9 EU countries under Mentadent/Signal/Pepsodent/AIM brands and also developing Regional Innovation/Renovation Projects.Direct responsibilities:• Guarantee the launch of all the new products On Time-In Full, with tight deadline managing cross-functional teams.• Develop local projects and activate promotional programs• Lead graphic re-launches from the development of the design until the artwork process



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Nov 2010 - Apr 2012

  Position in Brand Building of Household care (CIF) and Softners (Vivere y Comfort)Digital leader: in charge of all the digital communications of the brands.Position in Vim (Domestos): Preparing the launch of the bleach in the argentine market. This involved mainly briefing ATL and BTL agencies to adapt the arts to the local market and to generate new ones and preparing launching events. Position in Brand Building of Household care (CIF) and Softners (Vivere y Comfort)Digital leader: in charge of all the digital communications of the brands.Position in Vim (Domestos): Preparing the launch of the bleach in the argentine market. This involved mainly briefing ATL and BTL agencies to adapt the arts to the local market and to generate new ones and preparing launching events.