Experience

PT Bali Maya Permai Food Canning Industry

• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

  Responsible to develop and execute marketing strategy for King’s Fisher, Three Star, and Happi Petto brand both on offsite and onsite channel, manage sales on e-commerce channel (Tokopedia, Shopee, TikTok Shop, Astro, Sayurbox and more), and manage digital marketing platform. Responsible to develop and execute marketing strategy for King’s Fisher, Three Star, and Happi Petto brand both on offsite and onsite channel, manage sales on e-commerce channel (Tokopedia, Shopee, TikTok Shop, Astro, Sayurbox and more), and manage digital marketing platform.



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • Jun 2019 - Jan 2022

  - Develop marketing strategy and execution for activation and promotion programs for multiple channels,- Conduct market research to evaluate existing products for development and analyze for market expansion opportunities,- Align with brand team to ensure optimize marketing funnel to increase brand awareness and functional & emotional benefit for customers,- Manage end to end campaigns process with external agencies to make sure activation goes according to the plan,- Analyze cost and benefit analysis for marketing investment spending, including for media placements, activation and promotion programs,- Manage sales training and coaching activities for salesforces, SPG, and third-party partners to improve sales competencies.

• Sales Support & Planning Executive

  • Oct 2017 - May 2019

  - Manage sales and marketing budget spending for OPEX, CAPEX, and marketing investment for modern trade, and sales distribution allowance, - Forecast monthly sales profit and loss (P&L) to estimate target volume for breakeven point for direct sales offices, modern trade and third-party partners,- Analyze for market expansion opportunities, conduct due diligence and provide financial measurement for new distributors acquisition, - Analyze and report Go-To-Market performance to JTI headquarters,- Manage day to day sales department administration inquiries, including travel requests, purchase request/ purchase order creations, and invoice submission to accounting team.



Grupo AJE

• Peru
• Food and Beverage Services
• 700 & Above Employee

• Commercial Analyst

  • Mar 2017 - Sep 2017

  - Provide sales performance report, prepare volume forecast and target breakdown to sales team,- Conduct market research to analyze competitors’ pricing strategies and market trends,- Drive revenue growth through margin management and profitability analysis,- Develop a growth strategy for short term and long-term basis including leveraging incentive plan to support the strategy,- Conduct regular review and supervision to internal stakeholder in related to KPI plans. - Provide sales performance report, prepare volume forecast and target breakdown to sales team,- Conduct market research to analyze competitors’ pricing strategies and market trends,- Drive revenue growth through margin management and profitability analysis,- Develop a growth strategy for short term and long-term basis including leveraging incentive plan to support the strategy,- Conduct regular review and supervision to internal stakeholder in related to KPI plans.



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Management Trainee Budget Controller

  • Jan 2016 - Feb 2017

  - Lead budgeting process and cost management for Sales, Marketing and Supply Chain department under zero based budget approach, - Report actual monthly and quarterly financial data in compliance with corporate reporting requirements, - Provide financial counsel and analysis for proposed strategic growth and demand generation initiatives, - Develop business processes to maintain and strengthen internal controls,- Implement cost efficiency projects. - Lead budgeting process and cost management for Sales, Marketing and Supply Chain department under zero based budget approach, - Report actual monthly and quarterly financial data in compliance with corporate reporting requirements, - Provide financial counsel and analysis for proposed strategic growth and demand generation initiatives, - Develop business processes to maintain and strengthen internal controls,- Implement cost efficiency projects.



Sucor Sekuritas

• Indonesia
• Investment Management
• 100 - 200 Employee

• Investment Banking Intern

  • Apr 2015 - Sep 2015

  Assigned to perform market research and financial analysis. Prepared teaser, info memo and presentations as well as assisting the managing director in conducting due diligence.Projects:Involved in debt issuance and equity financing of two companies, origination of pre-initial public offering (pre-IPO) of three companies and also the origination of the Indonesia Government Bonds Retail ORI 012 (Obligasi Negara Ritel ORI012). Assigned to perform market research and financial analysis. Prepared teaser, info memo and presentations as well as assisting the managing director in conducting due diligence.Projects:Involved in debt issuance and equity financing of two companies, origination of pre-initial public offering (pre-IPO) of three companies and also the origination of the Indonesia Government Bonds Retail ORI 012 (Obligasi Negara Ritel ORI012).



PermataBank

• Indonesia
• Banking
• 700 & Above Employee

• Personal Banking Intern

  • Nov 2014 - Jan 2015

  Assisted to support the Bank's cross-selling project with Astra Credit Companies (ACC) to provide a non-branch banking facility for ACC's customers. Assisted to support the Bank's cross-selling project with Astra Credit Companies (ACC) to provide a non-branch banking facility for ACC's customers.



Putera Sampoerna Foundation

• Indonesia
• Civic and Social Organizations
• 200 - 300 Employee

• Marketing and Operation Intern

  • Jul 2012 - Jun 2014

  Assisted to arrange meeting with potential high school students who were seeking education advices as well as participated in Career Fair and Education Fair. Assisted to arrange meeting with potential high school students who were seeking education advices as well as participated in Career Fair and Education Fair.