Experience

Gill Capital Group

• Singapore
• Retail
• 1 - 100 Employee

• • Apr 2022 - Present

  Works for Decathlon brand.

• • Mar 2018 - Apr 2022

  Worked for H&M brand in Indonesia.Responsible to lead the project of Marketing campaigns, include planning, budgeting, cross-function communication, execution, and reporting. Working closely with media agency to build advertising plan. Handles execution of brand’s partnership. Ensuring all the local creative assets meets the brand guideline. Act as Project leader for store opening project from Marketing perspective; media planning, opening event, and promotion.



Lee Cooper

• Retail Apparel and Fashion
• 200 - 300 Employee

• Senior Brand Marketing, Indonesia

  • Sep 2015 - Mar 2018

  Lead Marketing & E-Commerce team for Lee Cooper Indonesia. Responsible to any marketing activities, include planning, implementation, also reporting. Establish strong brand presence in the market, planning and execute whole season 360 marketing campaign strategy (ATL & BTL), creating effective advertising and media planning, working closely with principal and other departments to aim campaign goals, liaise with 3rd parties (agencies, partners, medias, etc) for collaboration, develop promotional idea to increase sales, initiating consumer research, develop digital strategy to meet brand's goals, launch online adverts (Facebook/IG), measure performance of digital marketing via Analytics tool (Google Analytics). And also responsible for e-commerce channel strategy and execution plan Show less



Haagen-Dazs Indonesia - PT. RAI (MRA Group)

• Food and Beverage Services
• 1 - 100 Employee

• Senior Brand Executive

  • Jul 2013 - Sep 2015

  Responsible for Haagen-Dazs brand. Handling event, sponsorship, partnership, PR, and social media activities. Responsible for creating, executing, & reporting campaign’s activation. Liaise with respective malls to ensure brand visibilty. Organize photoshoot each campaign’s creative assets. Responsible for Haagen-Dazs brand. Handling event, sponsorship, partnership, PR, and social media activities. Responsible for creating, executing, & reporting campaign’s activation. Liaise with respective malls to ensure brand visibilty. Organize photoshoot each campaign’s creative assets.



PT. Kirana Pacifik Luas

• Plastics Manufacturing
• 1 - 100 Employee

• Brand Executive (Claris)

  • May 2011 - Jun 2013

  Worked for CLARIS brand. Responsible to develop innovative marketing techniques to enhance brand image of a product. Assisting in creating and executing annual marketing strategy. Tracking, analyzing, and forecasting weekly sales, receiving and responding to all sales requests about promotion, products, services, and other related activities. Worked for CLARIS brand. Responsible to develop innovative marketing techniques to enhance brand image of a product. Assisting in creating and executing annual marketing strategy. Tracking, analyzing, and forecasting weekly sales, receiving and responding to all sales requests about promotion, products, services, and other related activities.



Kharisma Advertising

• India
• Consumer Services

• Copywriter

  • Feb 2010 - Aug 2010

  Writing copy for the ads, including tagline, headline, bodycopy and script synopsis for both print ad or audio-visual ad, which aim to attract reader's attention and to compel audiences to do action according client's objectives. Writing copy for the ads, including tagline, headline, bodycopy and script synopsis for both print ad or audio-visual ad, which aim to attract reader's attention and to compel audiences to do action according client's objectives.