Experience

Creative Softgoods Design , S.A. de C.V.

• Mexico
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Founder & CEO

  • Aug 2016 - Present

  Partner Oficial Fundación Real Madrid Soccer Clinics , Padel and Golf Tournaments in Mexico Distributor for Mexico of Adidas Padel , POP Tennis and Pickelball Distributor of 361° Degrees Representing the French Tennis Federation and Roland Garros Tournament in Latin America , for licensing , clubs certification , Sports Marketing , Tennis Camps and Regional Sponsorships. Partner Oficial Fundación Real Madrid Soccer Clinics , Padel and Golf Tournaments in Mexico Distributor for Mexico of Adidas Padel , POP Tennis and Pickelball Distributor of 361° Degrees Representing the French Tennis Federation and Roland Garros Tournament in Latin America , for licensing , clubs certification , Sports Marketing , Tennis Camps and Regional Sponsorships.



Operadora Deportiva Racquet World , S.A. de C.V.

• Founder and CEO

  • May 2022 - Present

  Soccer and Basketball Clinics Operator in Mexico - Fundación Real Madrid Operation of Adidas Padel Tour in Mexico Soccer and Basketball Clinics Operator in Mexico - Fundación Real Madrid Operation of Adidas Padel Tour in Mexico



Bauer M y S , S.A. de C.V.

• Mexico
• Wellness and Fitness Services

• Founder & CEO

  • Oct 2007 - Present

  Spatzio Brand Day Spas Operator and Skin Care Products Spatzio Brand Day Spas Operator and Skin Care Products



Staff Selection.

• Mexico
• Human Resources Services
• 1 - 100 Employee

• Co Founder and Director

  • Jan 2008 - Feb 2020

  Servicios de administración de nómina , reclutamiento y selección de personal, y apoyo a las áreas de Recursos Humanos de las empresas Servicios de administración de nómina , reclutamiento y selección de personal, y apoyo a las áreas de Recursos Humanos de las empresas



Wilson Sporting Goods Co.

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• • Jan 2001 - Aug 2017

  Dirección y manejo del negocio de Wilson en los diferentes países de la regiónManejo directo de las divisiones de Golf, Racquet Sports y Team Sports , incluyendo las marcas Wilson, DeMarini, Evo Shield , Atec , Louisville Slugger Wilson Staff y Luxilon.Responsable del Revenue , EBIT y DSO del negocioResponsable directo de las Key Accounts regionales Responsable del Plan de Marketing de la región Desarrollo del negocio de licencias de la marca en la región, incluyendo textil, medias deportivas, uniformes, calzado , lentes deportivos , equipaje y mochilas , etc.LOGROS: Licencias – Más de diez proyectos aprobados. Facturación superior a 2.5Millones de USD al año en royalties / Ventas – Incremento del 350% durante el periodo , incluyendo nuevas marcas / EBIT – Incremento significativo por incremento de ventas , royalties y administración / Nuevos negocios – Asimilación y crecimiento de las marcas DeMarini, Evo Shield y Louisville Slugger Show less

• • 1998 - 2017

  - Development of Soccer category business model for the region and global strategy participation .- Product development- Development of Business Plan including Marketing Plan for this category - Sales growth from 50,000 to 1,200,000 units in three years. - Positioning as a Soccer Brand in the region.

• • 1998 - 2001

  - Latin America & The Caribbean region business management - Distributors in every country in the region and direct sales to accounts in The Caribbean.



Amer Sports Corporation - Wilson Sporting Goods Co.

• - General Manager – Amer Sports Brazil

  • Jan 2012 - Dec 2013

  - Amer Sports Brazil Subsidiary management including Wilson, Salomon and Precor brands and transition to a Brand distributor business model. - Development of local Apparel and Accessories manufacturing. - Subsidiary restructuring and complete operation for one year - Significant EBIT improvement. After three years losing money to break even in one year. - Amer Sports Brazil Subsidiary management including Wilson, Salomon and Precor brands and transition to a Brand distributor business model. - Development of local Apparel and Accessories manufacturing. - Subsidiary restructuring and complete operation for one year - Significant EBIT improvement. After three years losing money to break even in one year.



Sicelub, S.A. - Subsidiary of Lubrication Systems Company

• • 1997 - 1998

  - Responsible of the complete operation . Company focus on mechatronic projects and new technologies development.

• • 1995 - 1997

  - Oil mist lubrication systems for rotatory equipment in process plants . Turn key projects for refineries, petrochemical and power generation plants.- Financial and Marketing Planning for the region.- New Business Development in the region- New subsidiaries opening in Venezuela , Brazil and Spain.



Tableros de Carga Eléctrica ISA, S.A.

• - General Director

  • 1988 - 1995

  - Electric equipment manufacturer - Two manufacturing plants with more than 350 workers and employees - Responsible of the complete operation including Manufacturing , Sales, Marketing , Finances and General Administration - Export business development to Central American countries - Electric equipment manufacturer - Two manufacturing plants with more than 350 workers and employees - Responsible of the complete operation including Manufacturing , Sales, Marketing , Finances and General Administration - Export business development to Central American countries

• - Sales & Marketing Director

  • 1987 - 1987

  - National Sales Team restructuring and solid sales growth - National Sales Team restructuring and solid sales growth



Termoelectron, S.A. - Subsidiary of Thermoelectron Corporation

• • 1986 - 1987

  - Commercial and Operations management

• • 1986 - 1986

  - Turn Key Engineering Projects for plating and water treatment inidustry