Angelo Ignacio
Email Marketing Manager at 23andMe- Claim this Profile
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English Native or bilingual proficiency
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Tagalog Limited working proficiency
Topline Score
Bio
Diahnna N.
Impressive, Impactful, Innovative (yes, I was going for a theme with my adjectives). These are just a few words that begin to describe Angelo. I encountered Angelo when he was presenting at an enterprise-wide forum on innovation and continuous improvement. I remember being fully engaged, in awe of, and making a note to reach out to Angelo during that presentation. Angelo approaches digital communication with a focus on impact, tracking results and improvement. I hope one day our paths cross again professionally!
Michael Lowery, CFRE
It is rare you come across a team member who is collaborative, innovative, and compassionate, but you get that and more when working with Angelo. I had the honor of having him as part of our annual giving team. He was our first digital philanthropy manager at Seattle Children's and quickly made improvements helping us raise more funds through our digital channels. He managed our giving days, email solicitations, as well as, led our search and implementation for new digital engagement/giving products. He is known for following through on projects while also looking for ways to continuously improve them and make them better each year.
Diahnna N.
Impressive, Impactful, Innovative (yes, I was going for a theme with my adjectives). These are just a few words that begin to describe Angelo. I encountered Angelo when he was presenting at an enterprise-wide forum on innovation and continuous improvement. I remember being fully engaged, in awe of, and making a note to reach out to Angelo during that presentation. Angelo approaches digital communication with a focus on impact, tracking results and improvement. I hope one day our paths cross again professionally!
Michael Lowery, CFRE
It is rare you come across a team member who is collaborative, innovative, and compassionate, but you get that and more when working with Angelo. I had the honor of having him as part of our annual giving team. He was our first digital philanthropy manager at Seattle Children's and quickly made improvements helping us raise more funds through our digital channels. He managed our giving days, email solicitations, as well as, led our search and implementation for new digital engagement/giving products. He is known for following through on projects while also looking for ways to continuously improve them and make them better each year.
Diahnna N.
Impressive, Impactful, Innovative (yes, I was going for a theme with my adjectives). These are just a few words that begin to describe Angelo. I encountered Angelo when he was presenting at an enterprise-wide forum on innovation and continuous improvement. I remember being fully engaged, in awe of, and making a note to reach out to Angelo during that presentation. Angelo approaches digital communication with a focus on impact, tracking results and improvement. I hope one day our paths cross again professionally!
Michael Lowery, CFRE
It is rare you come across a team member who is collaborative, innovative, and compassionate, but you get that and more when working with Angelo. I had the honor of having him as part of our annual giving team. He was our first digital philanthropy manager at Seattle Children's and quickly made improvements helping us raise more funds through our digital channels. He managed our giving days, email solicitations, as well as, led our search and implementation for new digital engagement/giving products. He is known for following through on projects while also looking for ways to continuously improve them and make them better each year.
Diahnna N.
Impressive, Impactful, Innovative (yes, I was going for a theme with my adjectives). These are just a few words that begin to describe Angelo. I encountered Angelo when he was presenting at an enterprise-wide forum on innovation and continuous improvement. I remember being fully engaged, in awe of, and making a note to reach out to Angelo during that presentation. Angelo approaches digital communication with a focus on impact, tracking results and improvement. I hope one day our paths cross again professionally!
Michael Lowery, CFRE
It is rare you come across a team member who is collaborative, innovative, and compassionate, but you get that and more when working with Angelo. I had the honor of having him as part of our annual giving team. He was our first digital philanthropy manager at Seattle Children's and quickly made improvements helping us raise more funds through our digital channels. He managed our giving days, email solicitations, as well as, led our search and implementation for new digital engagement/giving products. He is known for following through on projects while also looking for ways to continuously improve them and make them better each year.
Experience
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23andMe
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United States
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Biotechnology Research
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400 - 500 Employee
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Email Marketing Manager
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Dec 2021 - Present
Leads the email growth marketing strategy for 23andMe’s telehealth business, Lemonaid Health. Creates, develops, and optimizes customer lifecycle campaigns to acquire, retain, and win back patients of signature service lines, including mental health, birth control, and erectile dysfunction. Leads the email growth marketing strategy for 23andMe’s telehealth business, Lemonaid Health. Creates, develops, and optimizes customer lifecycle campaigns to acquire, retain, and win back patients of signature service lines, including mental health, birth control, and erectile dysfunction.
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University of California, Berkeley, Haas School of Business
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United States
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Higher Education
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700 & Above Employee
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Graduate Student Instructor
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Jan 2023 - Present
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Seattle Children's
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United States
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Hospitals and Health Care
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700 & Above Employee
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Digital Program Manager
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Jun 2018 - Dec 2021
Executed digital fundraising strategies to support the hospital’s charitable programs and pediatric research initiatives. Daily responsibilities included producing digital solicitations, evaluating future technology opportunities and collaborating with colleagues across the enterprise to design an integrated world-class donor experience. • Exceeded all assigned revenue targets by +36% in first year of managing digital strategies • Two-time recipient of hospital award for championing the organization’s values • Assembled and led an evaluation committee to replace existing fundraising software • Created first QA procedure for email deliveries, reduced errors and defects by 88% • Serves as advisory council member for WA state’s largest philanthropy day (GiveBIG) Show less
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BMW of North America, LLC
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Email Marketing & CRM Manager
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Jun 2017 - Jun 2018
Managed the email marketing channel and designed email campaigns to increase vehicle rentals. Daily responsibilities included producing promotional email offers, collaborating with software developers on email-to-app integrations and reporting on the success of pilot tactics and test campaigns. • Increased customer loyalty +31% by leveraging personalized offer capability • Led adoption of marketing automation; introduced new features to serve 100K customers • Successfully coordinated the migration of email marketing software (Mailchimp to Salesforce) Show less
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World Vision
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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Digital Marketing Manager
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Aug 2015 - Jun 2017
Deployed digital campaigns to rapidly fundraise for global disaster relief efforts. Daily responsibilities included maintaining an “always-ready” email platform, conducting A|B tests to optimize conversion rates and coordinating with field staff to source content and media for email campaigns.• Raised $1.5M in email revenue on Giving Tuesday by leveraging A|B testing strategies• Engineered “marketing score” algorithm designed to steward a portfolio of 900K donors• Introduced acquisition strategies to cultivate 3K new leads per month using Marketo software Show less
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Social Media Specialist
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Aug 2014 - Aug 2015
Designed social media content to engage the organization’s followers and fans. Daily responsibilities included drafting and publishing social media posts, maintaining a multi-channel editorial calendar and collaborating with graphic designers and video editors to produce media content tailored for each channel.• Designed and published the most viral Facebook post in team history• Documented effects of the Facebook algorithm; grew Facebook to over 1M+ fans• Selected out of a staff of 70+ to participate in the department’s first Innovation Hub, an 8-member cohort focused on developing new products Show less
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Invisible Children Inc.
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Communications Manager - Email & Social
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Nov 2012 - Aug 2014
Managed digital fundraising and advocacy strategies to raise awareness of the organization’s mission to stop child trafficking. Responsibilities included delivering mass email communications, leveraging social media tactics to reach key influencers and collaborating with the merchandise team on sales and promotions. • Implemented workflows designed to instantly mobilize 4M+ online supporters • Executed campaigns that resulted in a formal response from U.S. Secretary of State • Successfully met every monthly goal for donations & sales revenue; responsible for $1.5M in annual revenue Show less
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ITK Information Services
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Information Services
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1 - 100 Employee
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Media Analyst
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Jun 2011 - Dec 2013
Compiled daily reports that summarized media mentions for high profile clients. Daily responsibilities included monitoring 24-hour news cycles, producing comprehensive metric reports and notifying clients of negative coverage. Compiled daily reports that summarized media mentions for high profile clients. Daily responsibilities included monitoring 24-hour news cycles, producing comprehensive metric reports and notifying clients of negative coverage.
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Trippy.com
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Associate
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Jun 2008 - Oct 2012
Supported the Marketing Manager in projects to increase website traffic and sign-ups. Daily responsibilities included creating editorial content, drafting demo presentations and coordinating press interviews and events. Supported the Marketing Manager in projects to increase website traffic and sign-ups. Daily responsibilities included creating editorial content, drafting demo presentations and coordinating press interviews and events.
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Elite Resorts & Spas
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Hospitality
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1 - 100 Employee
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Marketing Assistant
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Aug 2006 - Oct 2007
Provided administrative support for high-performing team working in B2B sales. Daily responsibilities included updating the company website, answering customer emails and coordinating logistics and travel to conferences. Provided administrative support for high-performing team working in B2B sales. Daily responsibilities included updating the company website, answering customer emails and coordinating logistics and travel to conferences.
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Education
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2020 - 2022
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA -
2005 - 2008
Loyola Marymount University
B.S., Business Administration; Marketing Concentration
Community
