Angélique Totin, MBA

Marketing Manager at The Royal Agricultural Winter Fair
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Contact Information
Location
Markham, Ontario, Canada, CA
Languages
  • Français Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Español Limited working proficiency
  • Tiếng Việt Native or bilingual proficiency

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Alison González

I had the pleasure to work with Angelique in, the previous company she was working with where she was the Marketing Director. While working with her, I could witness how hardworking she is and committed to her objectives and goals. In addition, I could notice how attentive to detail she was and how her perfectionism contributed to the overall growth of my Marketing Team. She was always willing to help and work as a team to achieve the best results. She is an incredible listener and someone that inspires others who surround her. I'd recommend working with her only if you want to dream big and achieve the best possible results.

Glenn Ramsumair

I thoroughly enjoyed my time working with Angélique and came to know her as a truly valuable asset to our team. Angélique is honest, dependable, and incredible hardworking. Angélique’s knowledge of Marketing, Project Management and Digital / Social Media Marketing is top of class and was a huge asset to our entire organization. She put this skill set to work in order to achieve the 100 + products / sku’s that she helped launch by working with R&D, Finance, Sales, QA, Operations, Procurement and Customers. Angélique is a true collaborator and always fostered positive discussions to bring out the best out of other employees. She is the type of person that you look forward to working with every day.

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Credentials

  • Hootsuite Platform Certification
    Hootsuite Academy
    Apr, 2022
    - Sep, 2024
  • Social Media Marketing
    Hootsuite Academy
    Apr, 2022
    - Sep, 2024
  • Online Video Content Strategy
    LinkedIn Learning
    Nov, 2021
    - Sep, 2024
  • Certificate of Achievement - Level C1
    Kaplan International English
    Aug, 2017
    - Sep, 2024
  • Google Analytics for Beginners
    Google analytics
    Feb, 2022
    - Sep, 2024
  • Content Marketing Certified
    HubSpot Academy
    Nov, 2021
    - Sep, 2024
  • TOEIC score 865/990
    ETS Global
    Jul, 2018
    - Sep, 2024
  • European Computer Driving Licence
    PCIE - ICDL

Experience

    • Canada
    • Entertainment
    • 1 - 100 Employee
    • Marketing Manager
      • May 2022 - Present

      Executing all digital and traditional communicationsLiaising with media relations, sponsors, partners, agencies and various suppliersProposing & managing marketing research projects to generate consumer insightsHandling special guest on-site event supportManaging website content and department content updates Executing all digital and traditional communicationsLiaising with media relations, sponsors, partners, agencies and various suppliersProposing & managing marketing research projects to generate consumer insightsHandling special guest on-site event supportManaging website content and department content updates

    • Movies, Videos, and Sound
    • 100 - 200 Employee
    • Strategic Marketing Consultant
      • Oct 2021 - Present

    • Canada
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing & Project Manager
      • Jan 2020 - Oct 2021

      << Nustef Baking Ltd. provides food bakery: waffle cookies and artisan crisps. Operating mainly in North America, the manufacture serves customers worldwide. >>Key achievements:Launched in the market over 100+ products/SKUsIncrease of 5,000+ Facebook and 800+ Instagram followersOver 2.5M Facebook and 1.5M Instagram reachReturn on Ads (ROAS) eCommerce 6.8x, 500k impressions in less than 6 monthsReporting directly to the CEO, I am responsible for:> Managing digital marketing content calendar on social media and eCommerce platforms> Coordinating all innovation and product development with Finance, R&D, procurement, and QA departments.> Developing and updating packaging, labels, marketing tools, product photography, sell sheets, sales presentations with creative and graphic design agencies> Leading marketing corporate's strategies with new trends market research, annual budget plan, and projects timeline

    • France
    • Financial Services
    • 200 - 300 Employee
    • Marketing Manager
      • Sep 2018 - Aug 2019

      Key accomplishments:Provided 20+ coaching to a group of agentsGained 1,500 users> Managed and implemented projects within budget> Created strategic marketing and communication guidelines plan for local and international subsidiaries> Developed content marketing and campaign strategies for social media> Collaborated with other teams to promote offerings> Organized and participated in BtoB tradeshows> Mentored a junior project manager Key accomplishments:Provided 20+ coaching to a group of agentsGained 1,500 users> Managed and implemented projects within budget> Created strategic marketing and communication guidelines plan for local and international subsidiaries> Developed content marketing and campaign strategies for social media> Collaborated with other teams to promote offerings> Organized and participated in BtoB tradeshows> Mentored a junior project manager

    • France
    • Banking
    • 700 & Above Employee
    • Junior Marketing Project Manager
      • Sep 2016 - Aug 2018

      << BPCE group is the 2nd largest banking group in France (24 billion euros of revenues, 106 000 employees). There is a full range of banking and insurance activities working through its two major Banque Populaire and Caisse d'Épargne cooperative banking networks and through its different subsidiaries like Natixis. >>Key accomplishments:Organic website traffic 750k-1.5M daily253+ BtoB articles or updated landing pages, over 208+ products pages, 20 event pagesDeveloped 120+ supporting documents to advisors after a service launched in the marketManaged the monthly editorial media calendar with more than 500 posts or reposts The main objective at my department it was to develop the small business sector for Caisse d'Épargne network. I was mainly in charge of:> Marketing coordination> Digital marketing> Communication > Reporting DATA> Events & Fairs participation> Project management> Undertook the follow-up of the legal and banking compliance process

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • International Cultural Representative Program
      • Aug 2015 - Mar 2016

      << The Walt Disney World Company is one of the world's leading producers and providers of entertainment experiences.The International Cultural Exchange Program allows participants to share their culture, customs, language, history and traditions with all the theme park in Orlando. >>An unique opportunity to open minded towards US culture. I worked for Bocuse Group at Epcot in the French pavillon. I was in the Bakery shop as a seller. Then I was in charge of:> Sales of French foods and beverages> Events participation> Customers relationship in English (foreign tourist)> Sharing customs of France with customers

    • France
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Operational Marketing Assistant
      • Mar 2015 - Jul 2015

      I mainly worked for LG Electronics at Impact Sales & Marketing, subsidiary of Impact Group. This department is specialized in commercial field organization. So I was in a Field Marketing Agency. I was in charge of:> Analysis & synthesis of marketing mix data (5P and not 4P)​> Marketing research in sales location: telephone survey> Operational follow-up of sales representatives & reporting> Translation English - French of synthesis > Ad-hoc assignment according to the operations carried out​> HR: in charge of intern recruitment and training

    • United States
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Assistant Key Account Manager
      • Sep 2012 - Aug 2014

      << This transporter and logistics for manufacturers company is leader in automotive and industrial logistics. As an international group located in more than 100 countries, GEFCO is implementing a series of local initiatives and optimizing the day-to-day running of the supply chain to generate sustainable economies of scale: 4PL experts >>.My early career at Gefco has shaped my sense of work. In fact, I was in charge of:> Reporting stats> Turnover analysis> Managing tenders > Analysis of specifications> Translation and synthesis in English> Research and informational monitoring of clients or prospects

    • Spain
    • Software Development
    • 1 - 100 Employee
    • Export coordinator
      • Apr 2012 - Jul 2012

      << Small company specialized in ceramics products in importion and exportation. >>Accomplishments:​> Invoicing> Registration of certificates and check it> E-mailling for French customers << Small company specialized in ceramics products in importion and exportation. >>Accomplishments:​> Invoicing> Registration of certificates and check it> E-mailling for French customers

    • France
    • Textile Manufacturing
    • 1 - 100 Employee
    • Saleswoman
      • Jan 2012 - Mar 2012

      <>> Consulted with customers as well as management> Handled cash and change in a timely and accurate manner> Ensured inventory (i.e clothing) remained organized and esthetically pleasing <>> Consulted with customers as well as management> Handled cash and change in a timely and accurate manner> Ensured inventory (i.e clothing) remained organized and esthetically pleasing

    • Netherlands
    • Retail
    • 700 & Above Employee
    • Saleswoman
      • Sep 2010 - Dec 2011

      << WE Fashion, The Netherlands clothe brand>>> Consulted with customers as well as management> Handled cash and change in a timely and accurate manner> Ensured inventory (i.e clothing) remained organized and esthetically pleasing << WE Fashion, The Netherlands clothe brand>>> Consulted with customers as well as management> Handled cash and change in a timely and accurate manner> Ensured inventory (i.e clothing) remained organized and esthetically pleasing

Education

  • George Brown College
    Postgraduate Certificate - Digital Media Marketing
    2021 - 2022
  • Pôle Paris Alternance (PPA)
    Master's degree in Business Development
    2016 - 2018
  • PROGRESSCOM
    Bachelor's degree, Marketing & Communication
    2014 - 2015
  • PROGRESSCOM
    Associates degree, International Trade
    2012 - 2014
  • Emily Bronte
    French High School diploma in Sciences and Technologies, Specialized in Marketing
    2009 - 2011

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