Marketing & Communication Director - South West Europe

• Aug 2021 - Present

Product Marketing Director - Europe, Australia New Zealand

• 2015 - 2020

I lead the profitable growth strategy for a Strategic Business Unit in my region (€350M). In partnership with 8 local Marketing Directors, we align and execute the Product and Marketing Plans for a portfolio of products sold under 7 brands, including Facom and Stanley. Launching new products and promotions, simplifying ranges and improving processes, as well as identifying white spaces and pursuing commercial opportunities are my drivers for growth.TEAM LEADER - I manage and develop a multicultural team of 7 people with diverse backgrounds, based in 5 European countries, in charge of the multi-country and multi-channel commercialization and growth of their product portfolio. The diversity of the team and assignments, coupled with a multitude of projects, requires and increases my ability to transmit, organize and prioritize.IDENTIFICATION OF OPPORTUNITIES AND COMMERCIAL SUPPORT- The detection of "white space" is one of the growth drivers and leads, for example, to the launch of the Stanley Auto DIY range. Defending, sponsoring and carrying them internally and then to customers during strategic meetings, develops my commercial skills.DRIVING CHANGE - Growing up in a company in constant and rapid change is in line with my taste for questioning, challenging what already exists, innovating and sharing best practices. I am now a leading promoter of new ideas and driver of improvement or construction of processes and organisations.DEVELOPING POSITIVE AND CONSTRUCTIVE RELATIONSHIPS - Interactions with other departments and external partners are multiple, diverse and necessary to the success of projects and the company. This fast-paced environment sharpens my ability to interact accross functions but also to influence, partner and decide with other leaders. Show less

European Group Product Manager / Product Line Leader - Mid-range Professionnal Brand

• Jul 2012 - Jan 2015

Manager of a micro-entity within a multinational, I build a dynamic and adaptable team to manage the range and launch new products. Ambassadors of our brand, we support and challenge local sales teams for business development: convert new customers, extend listings, push promotions, explore new markets / channels ...START-UP SPIRIT - Creating the Expert brand from scratch with agility and autonomy, encouraging novative ideas and a constant communication, enhances my collaborative nature and my taste for team work and success sharing, and strenghten my decision making skills.BUILD A TEAM - I enjoy recruiting and coaching 4 product managers, in France and Taiwan, and passing on my basics to them: a positive and dynamic attitude, being attentive, open-minded, proactive and results-oriented, and favouring teamwork. Create our rythms and processes, build our team spirit, prioritize projects, provide feedback and evaluate performance upgrade my management skills.MAKE A DIFFERENCE IN CUSTOMER MEETINGS - Support business development by bringing expertise and demonstarting results, encourages local leaders to include me into some strategic meetings with key customers or leads. Outstanding experiences in France, Nordic or Eastern Europe strongly develop my business acumen. Show less

Global Product Manager / Project Manager - Creation of a Mid-Range Professionnal Brand

• Jul 2010 - Jun 2012

Building an international brand to replace 4 recognized but declining national brands, and deploying it in Europe & Americas, is the challenge I take up. Having it accepted then supported by the GMs and business functions leaders mobilizes my determination and my presentation skills and develops my ability to communicate effectively, influence and persuade.STRATEGIC PROJECT MANAGEMENT - Leading a cross-functional team with conflicting interests strongly grow my ability to develop and maintain good relationship with stakeholders, to manage crisis and to compromise, but also keep sight of the strategic objective. I promote the project internally, through successes sharing and positive communication, to make the mindset of reluctant people evolve.LOCALLY ADAPT THE GO-TO-MARKET STRATEGY - Local backgrounds and market penetration being very different, I support the local teams in defining and executing aggressive or defensive commercial attitude, in order to take market shares from competition while protecting our premium brands. BUILDING A BRAND - In close collaboration with the brand manager, we define the brand platform. The identity and positioning of the brand are created and developed consistently across all countries and across all channels, whether internal or external, traditional or digital, in order to increase brand visibility and awareness. Show less

Global Product Manager - 3 product lines under 5 Pro brands for Industry & Automotive

• Feb 2006 - Jun 2010

Leader of my portfolio, I manage the development of new and innovative products together with engineering team and cross-functionnal project team, on 3 manufacturing sites and with suppliers. Owning the 3-year product roadmap, the marketing budget associated (100K€) and be part of industrial investments (up to 2.5M€), developped my sense of accountability.BUILD THE VALUE PROPOSITION - Strategic watch, Market insights & analysis, field research & competition analysis are my basis to write commercial specifications and define the competitive advantage. I value data, voice of customer and objective analysis.DEVELOP & COMMERCIALIZE INDUSTRIAL PRODUCTS - My daily work with industrial designers, engineers, and technicians (methods, quality etc), facilitated by my education in Business and Technologies, gives me a strong technical acumen and the ability to translate features into customer benefits.PORTFOLIO & BRAND MANAGEMENT - Put in adequation the strategic and geographical positionning of the brands together with the products' features and benefits, but also capitalize on synergies and platforming, is the challenging but necessary exercise to grow a large portfolio (1600 ref / 22M€) produced in Europe and Asia and sold worldwide, while managing the complexity. Show less

Channel Marketing Manager - France / Consumer Market - B to B to C - Facom

• 2004 - 2006

As the group creates a Strategic Business Unit (SBU) Consumer and identifies this distribution channel as an interesting and under-exploited vector of growth, I transcribe this new dynamic into a complete and ambitious renewal of our brand image through packaging and merchandising, and agressive annual marketing plans.DEFINE AND INTRODUCE THE ANNUAL MARKETING PLAN: I am in charge of building the full marketing roadmap to support the business goal of my SBU - select and launch Facom new products that suit this channel and animate with promotional activities. I present it to the French board for validation, to sales team during annual sales meeting and to some key customers.SET PROMOS - I manage 2 cycles a year of promos, refund offers, prize competition, dealer-specific offers. I work with agencies and suppliers for packaging, communication, goodies, legal aspect of the competitions and printing. I develop a close relationship with the sales team to suggest/validate ideas and to provide forecasts.REDEFINE PACKAGING AND MERCHANDISING - I work with the factory engineers and designers to develop a new concept of packaging for our products, unique, premium and anti-theft . Communication, targeting consumers and revitelizing the brand image, is created in partnership with a specialized agency and panel tested. To complete the project, we invest in an integrated packaging line that low production cost, improve perceived quality and preserve employees from MSDs. Show less

Global Junior Product Manager - Tools sets (Industries, Automotive & Construction) - Facom / Bost

• 2002 - 2004

I learn a lot about the habits, needs and requirements of the Pros, through market research and multiple field visits. Updating the range, leading cross-functional projects and gathering the knowledge of experienced PM's make my first pro experience very dense and profitable.

Marketing Assistant

• Apr 2001 - Oct 2001

I join the agile Trade Marketing team in charge of Latin American and Caribbean area and share the daily work of a small commercial organization. I help define the new tariff and promotional policies. Then I create the 2002 price list and specific brochures. I am also part of the organization / animation of the annual sales meeting and our stand at the Porto Rican Tool Fair. I join the agile Trade Marketing team in charge of Latin American and Caribbean area and share the daily work of a small commercial organization. I help define the new tariff and promotional policies. Then I create the 2002 price list and specific brochures. I am also part of the organization / animation of the annual sales meeting and our stand at the Porto Rican Tool Fair.

Marketing Assistant

• Feb 2000 - Jun 2000

My Frist experience on Product Marketing is in a commercial subsidiary of a US organization. I am in charge of the Launch of product ranges on the Iberian market, and to introduce them at the annual sales meeting, I also create pricelist and commercial leaflets for new products. My Frist experience on Product Marketing is in a commercial subsidiary of a US organization. I am in charge of the Launch of product ranges on the Iberian market, and to introduce them at the annual sales meeting, I also create pricelist and commercial leaflets for new products.

Marketing Assistant

• Nov 1998 - Apr 1999

My role is to develop and diversify the Customer Portfolio as HQMC, a local management consulting firm, is dependant on 2 large customers. I work on 2 axis: Commercial by prospecting on 650 regional SME & Marketing by identifying and qualifying 7 key prospects. My role is to develop and diversify the Customer Portfolio as HQMC, a local management consulting firm, is dependant on 2 large customers. I work on 2 axis: Commercial by prospecting on 650 regional SME & Marketing by identifying and qualifying 7 key prospects.

Sales Assistant

• Feb 1998 - May 1998

I put into practice the prospecting and sales techniques learned at Business School. I prospect local companies, on the phone and then in interview, for the integration of apprentices from the Training Center for Apprentices of Industry (CFAI) of Belfort, after having qualified the database and sent a personalized e-mailing. I put into practice the prospecting and sales techniques learned at Business School. I prospect local companies, on the phone and then in interview, for the integration of apprentices from the Training Center for Apprentices of Industry (CFAI) of Belfort, after having qualified the database and sent a personalized e-mailing.