Experience

Eurokars Group

• Singapore
• Retail Motor Vehicles
• 100 - 200 Employee

• General Manager Group PR and Corporate Communications

  • Jul 2016 - Present

  As the largest privately-owned car distributorship in Singapore, Eurokars Group manages six luxury and premium marques – Porsche, Rolls-Royce, MINI, Mazda, McLaren and MG. In Indonesia, the group represents Porsche, Rolls-Royce, Maserati, Mazda, BMW (West Jakarta), BMW M, BMW Premium Selection and MG. Within the region, the group owns a Mazda dealership in Perth, Australia, and has a stake in a Rolls-Royce dealership in Nanning, China. Eurokars Group also has a 50 per cent stake in a Rolls-Royce Motor Cars dealership in Pudong, Shanghai, China. I supervise and spearhead all marketing, branding, communications, media, PR and CSR functions for the group across four markets in the region, namely Singapore, Indonesia, China and Australia. I am responsible for issue management and crisis communication, and I am currently the Chief Enforcement Officer for the COVID-19 outbreak. I am also responsible for all Corporate Social Responsibility and sustainability initiatives across the group. During my tenure, I have launched the Singapore Management University (SMU) and Eurokars Group Endowed Scholarship which is aimed at providing financial assistance to needy undergraduates and enabling them to achieve academic excellence. Eurokars Group became the first automotive company in Singapore to establish an endowed scholarship at SMU. I also organised the donation of a vehicle which we modified for wheelchair access to SPD, formerly known as Society for the Physically Disabled. I received the prestigious Friend of the Singapore Red Cross Award on behalf of Eurokars Group from the President of the Republic of Singapore, Her Excellency, Madam Halimah Yacob at the Singapore Red Cross’ 70th Anniversary commemoration ceremony in September 2019. Amid the COVID-19 pandemic, we have donated an ambulance to the National Centre for Infectious Diseases (NCID) and Tan Tock Seng Hospital (TTSH) which will alleviate their efforts to fight the pandemic. Show less



Marsh McLennan

• United States
• Financial Services
• 700 & Above Employee

• Head of Marketing and Communications and Vice President

  • Nov 2014 - Jul 2016

  As the Head of Marketing and Communications, Marsh Asia, I supervised a team of regional and in-market Marketing and Communications professionals across the Asian region comprising 13 markets, and I worked closely with the team as well as regional and country CEOs, Sales and Business Leaders, and Marsh & McLennan entities to develop and execute diverse and integrated marketing and communications strategies and initiatives across Asia to support revenue growth, and enhance and protect Marsh’s reputation. I was also responsible for the direct marketing and communications needs of the Marsh Asia-Pacific CEO, Marsh Asia-Pacific Head of Sales as well as all senior management (Country CEOs, Country Sales Leaders and Chairman). Responsibilities: Planning and deployment of the marketing and communications budget across Asia. Overall sponsorship budget and programme for the region. Marsh and McLennan branded and sponsored business events, conferences, functions and seminars - notable examples include the annual World Economic Forum Global Risks Report series of C-suite and board-level thought leadership events; the Marsh-Lloyd’s City Risk Index regional roadshow and multi-city conferences; the Marsh Asia-Pacific Bi-annual Growth Conference; the Marsh & McLennan Global CEO town halls in Singapore, Hong Kong and Japan; StrategicRISK Forum 2015 and 2016; CFO Innovation Forum 2015 and 2016; PARIMA Conference 2015 and 2016, and the launch of the Marsh & McLennan Global Risks Centre in Asia. Digital marketing and website content. Client communications such as eDMs, the monthly e-newsletter, Asia in the Loop and risk alerts. Media relations; Media materials (press releases, Q&As, briefing documents, etc). Crisis communications and issues management. Mergers and acquisitions – internal and external communications. Marketing and sales collaterals. Thought leadership, white papers and reports including the Marsh Asia Insurance Market Report 2014, 2015 and 2016. Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Vice President Group Communications

  • Jun 2011 - Jun 2013

  I planned, developed and implemented public affairs strategy, encompassing corporate responsibility programmes, internal communications initiatives, corporate communications, and external media relations and marketing communications (across diverse business groups including Retail Banking and Wealth Management, Insurance, Private Banking, Asset Management, Global Banking and Markets, Trade and Commercial Banking) to enable HSBC to achieve its strategic communications goals and business objectives. I was an integral part of the Group's global corporate affairs network and expertise pool to ensure effective, professional and consistent communications with all stakeholders. I led crisis communications and issue management efforts and measures within the team. I also spearheaded corporate communications, and the announcement of quarterly, interim and annual financial results for the Group. I revamped the internal communications channels and platforms for the Bank including the migration of the Singapore intranet to the new global HSBC platform, and single-handedly organised the Bank's annual CEO Roadshow comprising over 20 townhall sessions for more than 3,000 Bank staff over a three-week period. On the CSR front, I launched the HSBC Water Programme, a five-year USD100 million water and sanitation programme to support EarthWatch, WaterAid and WWF to deliver water provision, protection, education and information. I supervised and managed key marketing communications campaigns for strategic sponsorship, marketing and branding events such as the signature HSBC Women's Champions, premium/affluent-tier credit card launches and art sponsorships such as Dreams and Reality, a surrealist art exhibition held at the National Museum in partnership with Musee D'orsay. Show less



Singapore Tourism Board

• Singapore
• Travel Arrangements
• 700 & Above Employee

• Assistant Director

  • 2004 - 2010

  As the Assistant Director of the Communications Division of the Singapore Tourism Board, I led a team of five Managers and three Senior Officers, and we were responsible for the communications and publicity needs of three key tourism business units including Business Travel and MICE (Meetings, Incentive Travel, Conventions and Exhibitions), Integrated Resorts and Cruise. Before a re-organisation of the Communications Division in April 2009, my department was also tasked with the communications needs of the Education and Healthcare Services business units (Feb 2006 to April 2009). I represented the STB in the Media and Communications Taskforce of Singapore 2006 or the Annual Meetings of the International Monetary Fund and the World Bank Group as well as the Publicity Committee of APEC (Asia-Pacific Economic Cooperation) Singapore 2009, helmed by the Ministry of Information, Communications and the Arts (MICA). I also formulated and delivered presentations to ASEAN tourism Ministers, ambassadors and political leaders, and served as emcee/master of ceremony for major pan-regional events such as the ASEAN Tourism Forum 2007, 13th ASEAN Summit Spouses’ Official Programme, and ASEAN Food Trail 2007. I conceptualised and wrote speeches delivered by the Ministers for Trade and Industry including Mr Lim Hng Kiang, Minister for Trade and Industry; Mr S Iswaran, Senior Minister of State for Trade and Industry, and Mr Lee Yi Shyan, Minister of State for Trade and Industry. I developed strategic messaging and brand positioning for Singapore as a premium MICE and leisure destination, and regional hub for education and healthcare services, and organized international media familiarization programmes for journalists from leading media agencies from all over the world, and press conferences on the global stage eg at international tradeshows. Show less



Mediacorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Correspondent and Deputy News Editor

  • 2000 - 2003

  I researched, wrote and edited daily commentaries, news and feature articles. I assigned news coverage, monitored news wires and press releases, briefed and debriefed a team of reporters, copy-edited articles, and supervised the layout and production process. I was also the Editor and founder of two annual national-level publications including the Singapore Tourism Awards (2001, 2002 & 2003) commissioned by the Singapore Tourism Board, and Backstage for the Singapore Arts Festival (2002 & 2003) in partnership with the National Arts Council. I conceptualized the publications and managed a team of up to 35 in-house and freelance writers and creative designers. I regularly produced and presented the weekly Weekend TODAY ‘live’ news bulletin on the leading regional TV news network, Channel NewsAsia. I represented the organization on overseas assignments including: a high-level press exchange programme organised by the South Korean Foreign Ministry to convene with senior trade and foreign ministry officials; the coverage of the SQ006 crash investigation and victims’memorial service in Taiwan organised by Singapore Airlines; a cultural appreciation tour of Xi’an, China organised by the Thai Tourism Authority, the AusBiotech global biotechnology conference held in Melbourne, and a regional senior correspondents’ seminar on migrant labour organised by Inter-Press Service (IPS). Over the course of my career as a journalist, I conducted interviews with well-known personalities such as former US Secretaries of State Colin Powell and Madeleine Albright; former South African President Nelson Mandela; corporate chieftain Steve Forbes; Cambodian Prince Norodom Ranariddh, and former Prime Minister Goh Chok Tong, to name but a few. Show less



SPH Media

• Singapore
• Media Production
• 700 & Above Employee

• Journalist

  • 2000 - 2000

  I produced multi-media content on a spectrum of topics for a website and a daily newspaper, incorporating extensive research, interviews, writing, digital photography and videography, and minidisc recording and audio-editing. I had a daily commentary/analysis column called Ground Zero. I produced multi-media content on a spectrum of topics for a website and a daily newspaper, incorporating extensive research, interviews, writing, digital photography and videography, and minidisc recording and audio-editing. I had a daily commentary/analysis column called Ground Zero.



Mediacorp Radio

• Producer Presenter

  • 1997 - 2000

  On-air duties (‘live’ interviews in the studio and over the phone, presenting news bulletins and event trailers; scripting and presenting ‘live’ talk-sets; selecting, researching and presenting world music, jazz and classical music.) audio engineering, conceptualisation and production of three weekly 15-minute programmes on the arts and culture of Singapore, foreign arts performances, and a series of arts forum in conjunction with The Esplanade. I conducted and edited interviews with local and international arts practitioners and personalities, and also previewed and reviewed arts events spanning a gamut of visual and performing arts. My production work also encompassed commercials and promotion trailers, and station IDs and zingers. The equipment I operated included an 8-track audio editing system, Session-8, the Dalet, the Virtuoso, the conty audio console and MD, DAT and Otari reel machines. Event Host for ‘live’ broadcasts of Womad Singapore 1998, Viva Brazil 1999, Festival Village 1999 and Womad Singapore 1999. Emcee for Singapore Women’s Weekly’s Valentine’s Day Lunch 1999, and the National Arts Council’s Made in Singapore Concert 1999. Show less



Power 98FM

• News Editor & Producer-Presenter

  • 1996 - 1997

  I was responsible for news gathering and rove reporting; writing and editing daily news bulletins comprising local and international news, and managing a team of eight reporters. I covered major events such as the 1996 Singapore General Election, the World Trade Organisation Inaugural Meeting 1996, National Day Parade 1996, Five Power Defence Arrangements (FPDA) Ministerial Meeting 1997, Asia Telecom 1997, Asia-Europe Summit 1997, South African President Nelson Mandela’s visit to Singapore, US Secretary of State Madeleine Albright’s visit to Singapore, the Singapore International Film Festival, and the Festival of Asian Performing Arts. I initiated, produced and presented the station’s pilot weekly arts and entertainment programme, Art Beat. Special features which I scripted and produced include the Singapore Armed Forces’ peace troops in Iraq, and a retrospective of the life and times of Singapore’s first elected President, Ong Teng Cheong. Show less