Experience

Digity GmbH

• Germany
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Team Member

  • Mar 2022 - Present



Independent

• Marketing Consultant

  • Apr 2021 - Sep 2023



Universidad de Castilla-La Mancha

• Spain
• Higher Education
• 700 & Above Employee

• Erasmus student Master business strategy

  • Sep 2022 - Dec 2022



Hochschule Schmalkalden

• Germany
• Higher Education
• 1 - 100 Employee

• Masters Student

  • Apr 2021 - Dec 2022

• Graduate Research Assistant

  • Oct 2021 - Dec 2021



Agencia Nacional de Tierras

• Colombia
• Farming
• 700 & Above Employee

• Marketing Project Manager

  • Feb 2019 - Dec 2020

  Launched business plan for coffee projects developed in indigenous communities in Colombia • Designed brand ideas & solutions in close collaboration with coffee growers & defined the ideal marketing mix (4Ps) • Investigated desirability, brand fit, viability & feasibility and steered the development & early implementation • Formulated brand ideas and marketing strategies with different stakeholders • Obtained an average profit margin of 30% Launched business plan for coffee projects developed in indigenous communities in Colombia • Designed brand ideas & solutions in close collaboration with coffee growers & defined the ideal marketing mix (4Ps) • Investigated desirability, brand fit, viability & feasibility and steered the development & early implementation • Formulated brand ideas and marketing strategies with different stakeholders • Obtained an average profit margin of 30%



Hotel Conrad Cartagena

• cartagena, colombia

• Marketing Manager

  • Feb 2017 - Jan 2019

  Established and implemented all international marketing initiatives, including promotion and campaign planning, communications, feedback and reporting. • Planned and followed-up of in-house events (live/digital) as well as international fairs in close coordination with the sales team • Improved the annual international strategic marketing plan and ensure cross-divisional synergies between the international marketing teams as well as regular planning updates. • Support of sales staff in the implementation of local marketing activities Show less



International Quality Systems

• bogota

• Junior Marketing Strategy Manager

  • Oct 2013 - Dec 2016

  Supported the Marketing department regarding strategic business questions in the areas of media and advertising • Implemented product strategies and go to market of the new product • Developed and supported marketing intelligence as well as market data analysis • Introduced marketing plans with specific objectives across different channels and segments • Created strategies and tactics to boost the company’s reputation Supported the Marketing department regarding strategic business questions in the areas of media and advertising • Implemented product strategies and go to market of the new product • Developed and supported marketing intelligence as well as market data analysis • Introduced marketing plans with specific objectives across different channels and segments • Created strategies and tactics to boost the company’s reputation



buscatucarro.com SAS

• Cartagena, Bolívar, Colombia

• Sales And Marketing Specialist

  • Mar 2008 - Oct 2013

  • Established and developed new customer relationships • Implemented marketing concepts • Product monitoring and budgeting • Completed organizational and administrative tasks • Established and developed new customer relationships • Implemented marketing concepts • Product monitoring and budgeting • Completed organizational and administrative tasks