Experience

ENVIRONMENTAL HEALTH COALITION

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Director

  • Dec 2020 - Present

  Directs all external communications for Environmental Health Coalition, a non-profit working to reduce pollution and improve health and well-being for underserved, low-income communities in San Diego and Tijuana. Develops and manages the organization’s communications strategy and budget. Creates multimedia advocacy and grassroots campaigns. Drafts key messaging and talking points, distilling complex science and policy into value-based messaging that resonates with community members and decision-makers. Manages the organization’s digital presence, generating e-blasts, newsletters, and website copy, and overseeing all social media. Guides staff in creating engaging community-centered social media content, increasing EHC’s twitter reach by 240% and Instagram reach by 496%. Led an internal committee, stakeholders, and vendors in the development of a new user-friendly website. Partners with community members to elevate the human impacts of pollution, providing storytelling training, centering their experiences in EHC’s issue messaging, and preparing them for media interviews and testimonials. Leads the organization’s media relations, fostering relationships with key media contacts and securing coverage of EHC’s work - including a national news segment by PBS NewsHour, and Spanish language coverage. Secured placement of 7 op-eds and an editorial in the San Diego Union-Tribune, the region’s top newspaper. Oversees the creation and execution of all print and branded materials. Show less



Sepsis Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Mannager

  • Jan 2020 - Dec 2020

  Led all external marketing and communications for the Sepsis Alliance brand and all sub-brands, developing the organization’s marketing and communications strategy and budget to achieve organizational goals.Directed a team of staff and contractors in implementing multimedia communications plans for national public health awareness initiatives, events, webinars, and educational programs. Researched consumer healthcare behaviors to define and prioritize target audiences.Collaborating with staff and communications agency, oversaw the organization’s rebranding including new subsidiary brands.Managed collaborations with national and state-wide public health agencies and organizations, including the Centers for Disease Control and Prevention and Biomedical Advanced Research and Development Authority.Developed and managed the organization’s response to the COVID-19 pandemic; crafting messaging, drafting talking points, and creating educational materials including web pages, FAQs, videos, and social media graphics.Oversaw celebrity and social media influencer collaborations, including leading the creation of an animated PSA voiced by sepsis celebrity advocate Angelica Hale from America’s Got Talent. The PSA was a partnership with illustrator and social media influencer Alyssia Aguilar who lost her premature son to pediatric sepsis. Show less

• Communications Manager

  • Jan 2019 - Jan 2020

  Developed and managed overarching communications strategy, calendar, and budget to achieve organizational goals. Expanded digital presence and reach through organic and paid social media campaigns, website content development, and email marketing. Launched three new national health observances to generate awareness of the impact of sepsis on specific patient populations. Successfully executed the communications strategy for the launch of the organization’s healthcare provider education branch, The Sepsis Alliance Institute.Led public relations outreach, including writing press releases, building and maintaining media lists, and responding to press and speaker requests.Managed relationships with celebrity partners and social media influencers, developed creative collaborations, coordinated event participation, and ensured all deliverables were met. Show less

• Social Media and Communications Specialist

  • Feb 2018 - Dec 2018

  Developed and implemented communications plans for national public awareness initiatives, and education programs. Managed social media channels, developed and scheduled content, executed paid campaigns, and engaged audiences. Led the total growth of social media audiences by 28%.Led public relations outreach, including writing press releases, building and maintaining media lists, responding to press and speaker requests.Managed the launch of It’s About TIME, a national public health campaign to raise awareness of the signs and symptoms of sepsis, which featured a PSA with sepsis celebrity advocate Angelica Hale, America’s Got Talent finalist.Assisted in administering sponsorships, ensured sponsor recognition, and all communications and marketing deliverables were met. Show less



Southern California Group, Strategic Public Affairs

• United States
• Government Relations Services

• Communications Specialist

  • May 2017 - Feb 2018

  Provides clients with effective communications strategies to increase organizational awareness and engagement through social media campaigns, website content development, and effective mass email communications.• Drafts and proofs external written and visual communication for clients.• Develops and schedules content for clients’ social media accounts• Led the development and implementation of a social media campaign in support of recent state legislation that generated more than 11,000 impressions.• Plans, drafts and publishes client’s quarterly electronic newsletter and e-blasts.• Develops and manages website content for client to ensure effective messaging as well as current and relevant information.• Leading the creation of a new website landing page to enhance client’s membership development campaign. Show less

• Executive Assistant to the CEO & Principal

  • Jun 2015 - Apr 2017

  Worked with CEO to provide clients with customized public affairs, issue advocacy, government relations and association management strategies.• Increased company services and productivity by managing workflow for multiple client accounts simultaneously. • Created external written and visual communication for clients, including website copy, social media copy, electronic newsletters and e-blasts.• Planned and developed organic content for client’s social media accounts.• Implemented and managed the use of MailChimp to streamline and enhance client’s email communications.• Responsible for designing, drafting and publishing client’s quarterly electronic newsletters.• Organized and executed meetings and special events for clients, including Board Meetings, committee meetings, PAC fundraisers and social events.• Identified, researched, analyzed and tracked policy issues on behalf of clients. Show less



Independent Contractor

• United States
• IT Services and IT Consulting

• Project Coordinator

  • Jul 2014 - Jun 2015

  Worked with consultant to manage marketing, public relations and development campaigns for LatinoHeritage.LA and North East Community Clinics. • Planned and executed events and initiatives for LatinoHeritage.LA, including media events, community festivals, cross promotional partnerships, and exhibits. • Fostered partnerships with corporate sponsors, government agencies, community organizations and media. • Developed and managed external communication, working with creative team to produce effective visual designs and messaging for marketing materials in English and Spanish. • Managed LatinoHeritage.LA social media accounts using Hootsuite. Analyzed audience demographics and engagement patterns. • Ensured dissemination of marketing and publicity materials to media partners and community organizations, including Spanish language media. • Organized and managed giving campaigns and events for North East Community Clinics. Initiated and maintained communication with donors and participants. • Secured donations through individual donor outreach as well as targeting large institutional donor opportunities. Developed and submitted donation requests to major corporations. Show less



Allied Integrated Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Coordinator

  • Apr 2014 - Jun 2014

  Managed community outreach campaigns targeting Latinos for major motion pictures by engaging community organizations through promotional tie-ins, special screenings, and event partnerships.

• Publicity and Promotions Intern

  • Apr 2013 - Apr 2014

  Worked with Allied Hispanic team to implement community outreach campaigns targeting Latinos for major motion pictures by engaging community organizations through promotional tie-ins, special screenings, and event partnerships.• Researched and identified key community organizations in the target audience.• Engaged community organizations through promotional tie-ins, special screening, and event partnership.• Planned, budgeted and executed promotional activities at events.• Created written and visual outreach materials.• Covered screenings and press junkets.• Monitored and documented media coverage and social media buzz. Show less

• Production Assistant

  • 2012 - Apr 2014

  • Collaborated with Producers in pre-production planning, including research, generating budgets, and correspondence. • Acted as production coordinator and production assistant on music video, vlogs and short films. • Collaborated with Producers in pre-production planning, including research, generating budgets, and correspondence. • Acted as production coordinator and production assistant on music video, vlogs and short films.



Proyecto Pastoral

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Fellow

  • Mar 2011 - Jul 2011

  • Worked with BHPN Project Director in organizing events, outreach and research for the development of a grant proposal to improve the Boyle Heights education system. • Aided in organizing meetings, focus groups, and workgroups. • Designed visual aids to communicate the findings of various studies to the affected service area. • Worked with BHPN Project Director in organizing events, outreach and research for the development of a grant proposal to improve the Boyle Heights education system. • Aided in organizing meetings, focus groups, and workgroups. • Designed visual aids to communicate the findings of various studies to the affected service area.