Experience

Digital Room (Philippines) Inc.

• Philippines
• Printing Services
• 200 - 300 Employee

• Senior Copywriter

  • Jan 2019 - Present

  • Writes UPrinting’s and PrintPlace’s product pages, landing pages, and super category pages based on a style guide, direct response copywriting strategies, and page optimization briefs. The combination of quality and quantity-based content creation increased the ranking of product and category sites to the first SERP of the brand's on Google.• Writes, conceptualizes, and creates resource articles and customer stories for Uprinting and PrintPlace to help drive organic interest and traffic to the brand and featured products• Helped develop content marketing strategies for the product page copy on 5 websites and created 4 personas to refine the messaging for PrintPlace and UPrinting. • Coordinated product page content revisions and the corresponding supplementary images with the content and design teams respectively.

• Content Writer Consultant

  • Apr 2018 - Dec 2018

  • Wrote copy to help optimize and update the content on the product pages found in the 5 websites (UPrinting, NextDayFlyers, PrintPlace, 48HourPrint, and PrintRunner).• Wrote customer stories and feature articles on the 5 websites' blogs to help drive interest and traffic to the brand and featured products.



ProView Global (PvG)

• United States
• Outsourcing and Offshoring Consulting
• 300 - 400 Employee

• Content Writer Consultant

  • Jul 2018 - Apr 2019

  Transcribed PlanSource's digital content and videos, organized and wrote information in PDF guide documents for the company's educational site, Plansource University, according to the prescribed style guide and format. I also wrote content for Lumity's blog based on the company's webinars. The published content covered employee benefits, best business practices for staff, and other HR-related topics for large companies.



Self-Employed

• Freelance Content Writer

  • Jul 2017 - Dec 2018

  Wrote content marketing articles for the blogs of different clients that such as Scott Amyx, Infinit-O, and Wedding Favy. Topics covered ranged from unique wedding planning ideas such as bouquets to business practices of outsourcing companies' clients, such as web security and telemedicine.



Summit Media Pop Fiction

• Freelance Proofreader & Editor

  • Sep 2017 - Jan 2018

  - Proofread novel manuscripts for correct subject-verb agreement, proper use of punctuations, correct spelling, typographical errors, typefaces, and other inconsistencies in the text.- Edited and reduced the word count of submitted manuscripts on a project basis, revising the submission such that the plot, narrative, and overall style are of publishable quality and appropriate to the intended young adult audience.



Hinge Inquirer

• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor, Custom Publishing Group

  • Mar 2016 - Jul 2017

  • Led a team of 5 editorial assistants and 5 graphic artists in the conceptualization, execution, and production of custom publications, which ranged from bespoke lifestyle magazines for major real estate companies and malls, annual reports for companies, advertorials in HIP's freezines, and brand marketing content for the company's digital titles.• Managed the content production and pitch ideation of over 10 products a month.• Assured equitable distribution of work among team members, acted as the liaison among the sales, editorial, and production departments in managing client expectations and mandatories within each project.

• Associate Managing Editor, Custom Publishing Group

  • Mar 2015 - Feb 2016

  Managed the conceptualization, presentation, editorial execution, and production of custom publications, such as corporate annual reports, bespoke magazines, product catalogs, inbound marketing books, and other printed marketing materials. Industries ranged from retail, real estate, to food and beverage suppliers.



Pepper.ph

• Features Writer and Social Media Manager

  • Feb 2014 - Mar 2015

  - Wrote restaurant reviews, profile articles, sponsored content, and investigative articles on a daily basis, contributing to the local discourse on food culture, while also gaining positive feedback from readers. - Managed & produced the updates on Pepper.ph's social media accounts (Facebook and Twitter) and published other relevant content to draw in more readers and increase site traffic



Ideal International Education

• English Tutor

  • Oct 2013 - Feb 2014

  Taught basic conversational English as a second language to beginner students; students were mainly Chinese nationals visiting or residing in the Philippines



Factory28 (formerly Bella Luce Publications)

• Content Editor

  • Jun 2011 - Nov 2012

  • Oversaw the production of 4 magazine titles: Digital Photographer Philippines, Lonely Planet Magazine Philippines (now defunct), and Olive Magazine Philippines (now defunct), planned the editorial lineup per issue, coordinated submission of materials, to finalized copy and layout prior to printing.• Managed a team of 2 artists and over 3 writers to assure the on-time release and error-free printing of each issue.

• Editorial Assistant/Copy Editor

  • Jul 2010 - Jun 2011

  Assisted in Lonely Planet Magazine's and Digital Photographer Philippines' production process, from collation and editing of articles, coordination of photo shoots, copy editing and writing of articles, to proofreading all content and images prior to printing.



Truelogic

• Philippines
• Advertising Services
• 1 - 100 Employee

• Web Content Writer

  • Oct 2009 - May 2010

  Wrote online travel features for communitrip.com and SEO (search engine optimization) articles on topics such as health, medicine, to lifestyle