Experience

Finetune Partners

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Director

  • Mar 2020 - Present



Angela Patton

• United States
• Medical Practices

• Digital Marketing Consultant

  • Feb 2019 - Present



Donald Russell Ltd

• Food and Beverage Retail
• 1 - 100 Employee

• Ecommerce Marketing Manager

  • Jul 2017 - Jan 2019

  Donald Russell is a Royal Warrant holding online butcher based in Inverurie, Aberdeen. - Delivery of Digital Strategy- Re-platforming/upgrading website, working with external UX, design agencies, and product managers - Working with media and creative agencies on Search, PPC and Social customer acquisition campaigns - Management of affiliate network revenue generation and induction- Ownership and optimisation of marketing technology partnerships to drive engagement, sales and… Donald Russell is a Royal Warrant holding online butcher based in Inverurie, Aberdeen. - Delivery of Digital Strategy- Re-platforming/upgrading website, working with external UX, design agencies, and product managers - Working with media and creative agencies on Search, PPC and Social customer acquisition campaigns - Management of affiliate network revenue generation and induction- Ownership and optimisation of marketing technology partnerships to drive engagement, sales and revenue ( Product recommendations, automation and AI)- Team training and management Show more Show less



mobbus

• United Kingdom
• Advertising Services

• Client Director

  • Aug 2014 - Jul 2017

  mobbus is a digital marketing agency focused on helping businesses connect with people on mobile devices.Our core services - data generation , content creation and video comms - help businesses and brands create valuable interactions with clients and customers Our mission is to ignite online interaction using video communication which drives engagement and business growth.www.mobbus.co.uk



PattonPlanner

• Advertising Services

• Digital Business Director

  • May 2008 - Oct 2014

  Digital Planning,Marketing and Business Development Professional. I help clients define, market and sell their products/services online using my contacts and practical experiences in digital marketing and business development. Specialities:Email Marketing : Strategy Services, Creative Services, Conversion and CRM. Video Marketing : Video consumption is at an all time high, advances in technology now mean consumers create video content on any device with a mic, camera and internet… Digital Planning,Marketing and Business Development Professional. I help clients define, market and sell their products/services online using my contacts and practical experiences in digital marketing and business development. Specialities:Email Marketing : Strategy Services, Creative Services, Conversion and CRM. Video Marketing : Video consumption is at an all time high, advances in technology now mean consumers create video content on any device with a mic, camera and internet connection. I specialise in using video to collect both qualitative and quantitative data which can be used to drive revenue. Show more Show less



Adlink

• France
• Accounting
• 1 - 100 Employee

• Head of Email Marketing

  • Jan 2005 - Apr 2008

  I joined Adlink to head up the UK arm of Composite - a Pan European Email Marketing business. I was passionate about developing a digital direct marketing offering to run alongside the successful display business.The position involved recruiting and managing databases from sites, creating collateral and selling the data to digital agencies and direct clients.



IPT

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Data Sales

  • 2003 - 20041 year



Forward Slash

• Australia
• Information Technology & Services

• Digital Media Planner

  • May 2001 - May 2003

  South African Digital Agency specialising in acquisition, retention and ROI management.Position involved managing substantial buying budgetResearching new advertising platforms /revenue streams for clients.Building and maintaining relationships with publishersPlanning campaigns-CPA, CPM, CPC, keyword, email and sponsorship.Managing media ROINegotiating placements and campaign ratesMonitoring response Reporting to clients



Sandenbergh Pavon Publishing

• Advertising sales

  • 1999 - 20012 years

  Client Direct Sales - Sold A4 and TV slots