Experience

Badger Institute

• United States
• Think Tanks
• 1 - 100 Employee

• Executive Vice President

  • Feb 2023 - Present

• Vice President of Development, Marketing and Operations

  • Mar 2022 - Feb 2023

  Leads development, marketing and operational strategic initiatives, forges new relationships and partnerships to build the Badger Institute’s visibility, impact, brand awareness and financial resources.

• Director of Development

  • Apr 2021 - Mar 2022

  Invite stakeholders and donors to invest in competitive free markets, objective journalism, and limited government. Define strategy and implement direct mail, online giving, fundraising campaigns, solicitations, grant proposals and events. Manage development staff and interns.



National Christian Foundation Wisconsin

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Outreach

  • Jun 2018 - Mar 2021

  Expanded role to lead the NCF mission of inspiring generosity in Givers, ministries, Board, referral channels and the community through communication, outreach, events, relationships, resources and strategy. Responsible for annual planning and implementation as part of the larger strategic plan of NCF Wisconsin. Outreach, prospecting and developing meaningful community relationships. Strategy and execution for all internal/external communications and events.

• Director of Communication & Events

  • 2014 - Jun 2018

  Integral member of 3-person team to oversee all Foundation communication, including developing, implementing and maintaining strategies for donors, potential donors, referral sources and ministries through various channels (email, website, direct mail, social media). Plan and execute 20+ events annually, ranging from 10-400 people.NCF Wisconsin is a non-profit, philanthropic ministry that serves the Christian community with charitable goals and needs, including givers (donors), business owners, professional advisors, ministries, schools and churches.



Freelance Publicist

• Freelancer, Public Relations

  • 2013 - 2015

  Manage and develop integrated communications strategies, crisis communication and PR plans that help the client achieve their goals. Clients include: STACIE & JOE LEUTNER FAMILY (12-YEAR-OLD "SLENDERMAN" STABBING SURVIVOR): Member of two-person team to handle all aspects of crisis communications and media relations for 12-year-old "Slenderman" stabbing victim immediately following the attack. Wrote all press releases and provided input on social media. Interviewed and liased with People magazine, NBC News, ABC News and CNN with time-sensitive information. Directed and coordinated media spots for Good Morning America, Today Show and Anderson Cooper 360 (2014). LAURA & KEVIN STIER FAMILY: Secured press and social media coverage for West Allis, WI family, showcasing their story of rare identical triplets. Story generated over 147,000 likes on Facebook and over 3,000 positive comments. View the story on FOX6 Milwaukee: http://bit.ly/16LSVtH (2013).



Runzheimer

• United States
• Software Development
• 1 - 100 Employee

• Senior Marketing Lead

  • 2011 - 2014

  Key contributor to 5-person marketing team to plan, develop and execute campaigns, public relations, internal/external communications and special events. Serve as a member of Runzheimer Foundation committee to determine corporate sponsorships, grant funding for charitable events, and community organizations. Helped launch inaugural internship program (screened applicants; hired and managed interns; assigned work). Manage communications - including end-to-end public relations program, media pitching, event planning, press releases. Strategize ways to market and grow Runzheimer’s reach/base and increase client/media engagement. Managed one direct report and up to 10 external vendors.



Inpro

• United States
• Wholesale Building Materials
• 300 - 400 Employee

• Senior Marketing Communications Specialist

  • 2005 - 2011

  Execute integrated marketing communications activities and campaigns with an internal ad agency (no outsourcing) across market and product segments. Create and develop inbound and outbound marketing, PR and communications programs. Assist with event planning and make trade show opportunity recommendations. Marketing account manager and copywriter for the company’s flagship product line. Execute integrated marketing communications activities and campaigns with an internal ad agency (no outsourcing) across market and product segments. Create and develop inbound and outbound marketing, PR and communications programs. Assist with event planning and make trade show opportunity recommendations. Marketing account manager and copywriter for the company’s flagship product line.



State Financial Bank

• Banking

• Marketing Coordinator

  • 2004 - 2005

  Highly involved in event planning, campaign management, corporate sponsorships, public relations and direct mail campaigns. Managed day-to-day relationship with ad agency of record. Highly involved in event planning, campaign management, corporate sponsorships, public relations and direct mail campaigns. Managed day-to-day relationship with ad agency of record.



Direct Supply

• Sales Intern/Campus Recruiting & Event Planning

  • Jun 2002 - May 2003

  Managed client accounts and sold healthcare products. Promoted Direct Supply to students and campus organizations. Planned and executed first ever Interviewing Seminar on UW-L campus. Managed client accounts and sold healthcare products. Promoted Direct Supply to students and campus organizations. Planned and executed first ever Interviewing Seminar on UW-L campus.