Product Designer

• May 2018 - Present

UX Designer

• Nov 2015 - Apr 2018

User Experience Designer

• Nov 2013 - Nov 2015

• Working closely with key stakeholders to integrate UX processes into design / development solutions across website, tablet and mobile within the pharmaceutical industry• Experience with working in an agile development environment with designers, project managers and developers to create new digital products and services• Responsible for reviewing and analysing user / business requirements as well as developing UX deliverables such as personas, user flows, IA, wireframes and clickable prototypes

User Experience / User Interface Designer

• Jan 2012 - Nov 2013

• Worked closely with key stakeholders, editorial & marketing teams, and project & technical managers to achieve business goals, whilst providing an exceptional online / digital experience across their brands• Facilitated UX workshops (which incorporate paper prototyping, sketching, storyboarding, etc.) within the organisation to gather business requirements & feedback• Actively involved with usability testing & research initiatives, prototyping concepts using paper / interactive mock-up for desktop / mobile sites and tablet editions• Reviewed and solved UX / design / usability problems through user journeys, analytics, competitor research, heuristic evaluation, etc. across tablet, mobile & desktop sites• Responsible for presenting deliverables to key stakeholders, creating personas, user flows, wireframes, IA, UI designs for B2B web, tablet & mobile sites Key projects to date include:• New site builds, site re-launches, UX support to the following brands / markets: www.yourmoney.com, www.yourmortgage.co.uk, accountancy, business / trading technology, insurance, risk management, etc.• UX Review / Lead: Landing pages e.g. subscriptions, tablet editions, mobile sites re-design, email preference centre overhaul

User Interface Designer

• Dec 2010 - Dec 2011

• Worked closely with project & technical managers, developers and the online marketing department to grow online revenues through testing and user engagement• Actively involved with helping to improve and drive online revenue growth for subscriptions, one-off sales, ecommerce, lead generation, etc.• Conducted UX workshops (which incorporate personas creation, user journeys, card sorting, etc.) within the organisation to gather business requirements & feedback• Responsible for creating user flows, personas, wireframes, IA, UI designs to build more effective and usable forms, landing pages, B2B and ecommerce web & mobile sites

Web Producer

• Apr 2007 - Nov 2010

• Worked with clients and their individual brands to help maintain, develop and evolve their web presence, factoring in UX considerations for both business and users• Key involvement with revamping the company’s intranet website & newsletter template; including the creation of its logo & graphics for marketing campaigns• Responsible for leading the standardisation of web email campaigns across the company as well as creating web email campaigns across the insurance & risk management brands / markets

Assistant Web Producer

• Mar 2006 - Mar 2007

• Assisted in the development and creation of websites, forms, banner ads, newsletters and other online activities for editorial, marketing & events departments within the organisation• Actively involved in timely updates of content, creating new pages via the CMS

Graphic & Web Designer

• Dec 2004 - Apr 2005

• Responsible for designing brochures, gift cards, loyalty cards, mailers, posters and name card design• Actively involved in conceptualising, design and execution of web projects and email campaigns with a team of managers, programmers and copywriters • Responsible for designing brochures, gift cards, loyalty cards, mailers, posters and name card design• Actively involved in conceptualising, design and execution of web projects and email campaigns with a team of managers, programmers and copywriters

Web Designer

• Aug 2002 - Mar 2004

• Responsible for conceptualising, design and execution of web projects and email campaigns with a team of art directors, designers, programmers and copywriters• Contributed in designing posters, brochures, postcards, stationery, design and colouring of illustrationsProjects Include:• The Live Turtle & Tortoise Museum: http://www.turtle-tortoise.com/ • Responsible for conceptualising, design and execution of web projects and email campaigns with a team of art directors, designers, programmers and copywriters• Contributed in designing posters, brochures, postcards, stationery, design and colouring of illustrationsProjects Include:• The Live Turtle & Tortoise Museum: http://www.turtle-tortoise.com/

Web Designer

• Jun 2001 - Jul 2002

• Conceptualised, designed and executed web projects in English and Mandarin together with a team of designers and programmers • Conceptualised, designed and executed web projects in English and Mandarin together with a team of designers and programmers

Designer (multimedia department)

• Feb 2001 - Apr 2001

• Produced and handled sound effects, animations and illustrations for CD-ROM • Produced and handled sound effects, animations and illustrations for CD-ROM