Angela Ely
Senior Marketing Consultant at Lev- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Karly Yaschik
Angela is a natural leader that inspires others. She leads by example with a calmness under pressure. Always thinking big picture and on the pulse of email marketing trends. She is a veteran on the nonprofit world with a deep understanding of the donor journey and how to exceed donors expectations.
Jonathan Karron
I had the pleasure of working with and managing Angela for about 1 1/2 years during my time at American Cancer Society. During that time I saw her embrace innovative approaches to our email program that led to several major achievements: - doubling our email revenue from the year prior - migration to Salesforce Marketing Cloud - leveraging technology like Moveable Ink to deliver more personalized, targeted messaging - securing match partners for email and integrated digital campaigns - leading an RFP process to find a more creative, data driven email agency partner - launches our first ever Giving Day which raised $800k in incremental revenue. And on top of all of this she is a good and decent human being and a pleasure to work with.
Karly Yaschik
Angela is a natural leader that inspires others. She leads by example with a calmness under pressure. Always thinking big picture and on the pulse of email marketing trends. She is a veteran on the nonprofit world with a deep understanding of the donor journey and how to exceed donors expectations.
Jonathan Karron
I had the pleasure of working with and managing Angela for about 1 1/2 years during my time at American Cancer Society. During that time I saw her embrace innovative approaches to our email program that led to several major achievements: - doubling our email revenue from the year prior - migration to Salesforce Marketing Cloud - leveraging technology like Moveable Ink to deliver more personalized, targeted messaging - securing match partners for email and integrated digital campaigns - leading an RFP process to find a more creative, data driven email agency partner - launches our first ever Giving Day which raised $800k in incremental revenue. And on top of all of this she is a good and decent human being and a pleasure to work with.
Karly Yaschik
Angela is a natural leader that inspires others. She leads by example with a calmness under pressure. Always thinking big picture and on the pulse of email marketing trends. She is a veteran on the nonprofit world with a deep understanding of the donor journey and how to exceed donors expectations.
Jonathan Karron
I had the pleasure of working with and managing Angela for about 1 1/2 years during my time at American Cancer Society. During that time I saw her embrace innovative approaches to our email program that led to several major achievements: - doubling our email revenue from the year prior - migration to Salesforce Marketing Cloud - leveraging technology like Moveable Ink to deliver more personalized, targeted messaging - securing match partners for email and integrated digital campaigns - leading an RFP process to find a more creative, data driven email agency partner - launches our first ever Giving Day which raised $800k in incremental revenue. And on top of all of this she is a good and decent human being and a pleasure to work with.
Karly Yaschik
Angela is a natural leader that inspires others. She leads by example with a calmness under pressure. Always thinking big picture and on the pulse of email marketing trends. She is a veteran on the nonprofit world with a deep understanding of the donor journey and how to exceed donors expectations.
Jonathan Karron
I had the pleasure of working with and managing Angela for about 1 1/2 years during my time at American Cancer Society. During that time I saw her embrace innovative approaches to our email program that led to several major achievements: - doubling our email revenue from the year prior - migration to Salesforce Marketing Cloud - leveraging technology like Moveable Ink to deliver more personalized, targeted messaging - securing match partners for email and integrated digital campaigns - leading an RFP process to find a more creative, data driven email agency partner - launches our first ever Giving Day which raised $800k in incremental revenue. And on top of all of this she is a good and decent human being and a pleasure to work with.
Experience
-
Lev
-
United States
-
Financial Services
-
1 - 100 Employee
-
Senior Marketing Consultant
-
Nov 2021 - Present
-
-
-
American Cancer Society
-
United States
-
Non-profit Organizations
-
700 & Above Employee
-
Director, Email Marketing
-
2017 - Oct 2021
Promoted to lead email and lifecycle marketing fundraising campaigns that drive donor activation, retention, and lifetime value, leveraging Salesforce CRM and Salesforce Marketing Cloud as the hub to drive personalization and automation. ★ Lead the vision and execution of the email marketing program. Collaborate with other marketing channels to develop sophisticated marketing nurture programs to progress contacts through the customer journey, from awareness to onboarding, and donation… Show more Promoted to lead email and lifecycle marketing fundraising campaigns that drive donor activation, retention, and lifetime value, leveraging Salesforce CRM and Salesforce Marketing Cloud as the hub to drive personalization and automation. ★ Lead the vision and execution of the email marketing program. Collaborate with other marketing channels to develop sophisticated marketing nurture programs to progress contacts through the customer journey, from awareness to onboarding, and donation to advocacy. ● Lead multiple full-lifecycle high-profile marketing and brand projects, from conception to delivery. Working closely with cross-functional teams and resources to achieve project objectives, within established timeframes. ● Provide team leadership and oversight, including tracking KPI’s, supervising, training, mentoring, coaching, and developing team members. Evaluate performance and skills, and create personal success plans. ● Led ESP migration to Salesforce Marketing Cloud in 2020. ● Understand and articulate customer needs and provide "Voice of Customer" feedback to develop effective cross-functional delivery roadmaps and generate plans for future product offerings. ● Maintain a key focus on delivering value by leading the strategic vision and roadmap across the customer journey, leveraging Salesforce Marketing Cloud as the hub for the Society’s drive towards personalization and automation. ● Manage the overall file health of the email program and work to further develop and scale acquisition efforts by finding new and effective ways to acquire and market to leads and build out automated email campaigns.
-
-
Senior Manager, Email Marketing
-
2012 - 2017
Selected to manage the development and execution of email marketing campaigns that generated revenue, supported event registration and fundraising efforts, and provided mission content. ★ Understood and contextualized consumer behavior, category insights, product value propositions as well as technological and market trends to develop clear and actionable strategy recommendations. ● Led, trained, and managed department staff. Developed team members and cultivated a culture of… Show more Selected to manage the development and execution of email marketing campaigns that generated revenue, supported event registration and fundraising efforts, and provided mission content. ★ Understood and contextualized consumer behavior, category insights, product value propositions as well as technological and market trends to develop clear and actionable strategy recommendations. ● Led, trained, and managed department staff. Developed team members and cultivated a culture of success. ● Full financial accountability, including operational budgets, revenue goal tracking/attainment, ensuring project budgets were adhered to, tracking and reporting variances, and mitigating financial risks. ● Managed and improved ESP deliverability and inbox placement.
-
-
Manager, Communications
-
2009 - 2012
Promoted to manage internal communications and digital marketing. ★ Partnered with internal teams and senior leadership to build cohesive plans and executions for outsized impact and deeper storytelling. Serve as Subject Matter Expert (SME) and key advisor for communication strategies related to corporate public image, risk mitigation, and increased market share. ● Led multiple website development, social media, and email marketing campaigns.
-
-
Communications Specialist
-
Aug 2007 - Aug 2009
Build and manage media relationships across greater Michigan; write and distribute media materials.
-
-
-
Independent Bank
-
United States
-
Banking
-
700 & Above Employee
-
Specialist, Marketing
-
2000 - 2007
Onboarded to manage marketing projects, marketing campaigns, predictive analytics programs, vendor and media relationships, special events planning. ★ Successfully built and executed a strategy by analyzing the current state of the business, assessing where there were opportunities to improve and innovate to ensure predictable, repeatable, and scalable results that attracted and delighted customers, driving revenue growth and increased profitability. Onboarded to manage marketing projects, marketing campaigns, predictive analytics programs, vendor and media relationships, special events planning. ★ Successfully built and executed a strategy by analyzing the current state of the business, assessing where there were opportunities to improve and innovate to ensure predictable, repeatable, and scalable results that attracted and delighted customers, driving revenue growth and increased profitability.
-
-
Education
-
University of Phoenix
Bachelor of Arts - BA, Marketing
Community
