Experience

Vonnimedia

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Aug 2023 - Present

  Sydney, New South Wales, Australia As a senior leader on key clients, I endeavour to achieve effective results across digital marketing platforms. With a strong portfolio of e-commerce clients, I work across paid search (Google) and social (Meta, TikTok & Pinterest), email marketing (Klaviyo & Omnisend), Shopify and also lean into the creative side, organising and managing promotional shoots for clients. Brands: Royal Flying Doctor Service, Schwarzkopf Professional, Arnhem Clothing, LMND, Salty Aura, The Teaching Tools… Show more As a senior leader on key clients, I endeavour to achieve effective results across digital marketing platforms. With a strong portfolio of e-commerce clients, I work across paid search (Google) and social (Meta, TikTok & Pinterest), email marketing (Klaviyo & Omnisend), Shopify and also lean into the creative side, organising and managing promotional shoots for clients. Brands: Royal Flying Doctor Service, Schwarzkopf Professional, Arnhem Clothing, LMND, Salty Aura, The Teaching Tools, Untitled Group and more. Show less

• Account Manager

  • Mar 2022 - Apr 2023

  Sydney, New South Wales, Australia Hybrid Strategy, Paid Media Specialist & Account Manager Role Responsible for the long-term paid media strategy and day-to-day management of paid digital marketing platforms.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Social Media Manager

  • Feb 2022 - Apr 2023

  Sydney, New South Wales, Australia Freelancing in Social Media Management, Strategy, Digital Marketing and Content Marketing. Working with large clients and SME's in the Retail/ E-Commerce industry. Specialising in Content, Paid Social, Email Marketing and Shopify.



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• Senior Social Strategist

  • Oct 2021 - Feb 2022

  Sydney, New South Wales, Australia VaynerMedia is a global creative and media agency that launched in Australia in 2021. VaynerMedia is headed up by Gary Vaynerchuk and is a truly consumer-centric advertising agency focused on finding "right" based on consumer reactions. As the Senior Social Strategist my key role was to implement end-to-end customer experience social media strategies including customer research, strategy and vision. Other responsibilities included crafting content calendars and conceptualising… Show more VaynerMedia is a global creative and media agency that launched in Australia in 2021. VaynerMedia is headed up by Gary Vaynerchuk and is a truly consumer-centric advertising agency focused on finding "right" based on consumer reactions. As the Senior Social Strategist my key role was to implement end-to-end customer experience social media strategies including customer research, strategy and vision. Other responsibilities included crafting content calendars and conceptualising real-time posts based on timely opportunities in culture, developing distinct and differentiated audience segmentations, as well as collaborating with creative teams to develop content and media teams to provide holistic success measurement frameworks. As an achievement, the continued success of the Twisties Strategy achieved the award for Best Social Idea of the Year in 2023 - TikTok Plot Twisties – VaynerMedia for PepsiCo / Twisties (Mumbrella Award 2023). Brands: Twisties, Doritos and Sunbites (PepsiCo). Show less



Hello Social

• Australia
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2019 - Mar 2021

  Sydney, Australia Hello Social is a specialist Social Media Marketing Agency providing integrated strategies, content production, social media advertising, community management, talent management and more. As a Social Media Manager, I was the key social media contact and lifeline for 5-6 clients at a time, flexing and scaling to ensure timely and successful deployment of deliverables. Responsible for building and implementing highly effective social media strategies including social content, influencer… Show more Hello Social is a specialist Social Media Marketing Agency providing integrated strategies, content production, social media advertising, community management, talent management and more. As a Social Media Manager, I was the key social media contact and lifeline for 5-6 clients at a time, flexing and scaling to ensure timely and successful deployment of deliverables. Responsible for building and implementing highly effective social media strategies including social content, influencer, paid and community management. Other responsibilities included projecting managing across video and audio production including post-production management of contractors as well as working closely with cross-functional teams to ensure successful and timely delivery of major campaigns on social. Worked across a range of industries including Streaming Services, Health, Beauty, Restaurants, Retail, Mental Health, Travel, Tourism, Building Management and more. Brands: headspace Australia, Amazon Prime Video (Back to the Rafters and The Test), Uber Eats, Clipsal by Schneider Electric, Thomas Sabo, Makita, El Jannah, New Caledonia Tourism. Show less



Century Venues

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2018 - Mar 2019

  Sydney, Australia Century is one of Australia's leading entertainment businesses, with over 30 years of experience specialising in venue management, live events, touring and artist representation. As the Marketing Coordinator my key role was to manage marketing communications across 8 business units. My key responsibilities included actively manage the CRM database to develop, distribute and report on EDMs, lead the strategic social media marketing and management for the business units and… Show more Century is one of Australia's leading entertainment businesses, with over 30 years of experience specialising in venue management, live events, touring and artist representation. As the Marketing Coordinator my key role was to manage marketing communications across 8 business units. My key responsibilities included actively manage the CRM database to develop, distribute and report on EDMs, lead the strategic social media marketing and management for the business units and coordinate, distribute and execute requests from promoters regarding show announce & on-sale marketing. Brands: Enmore Theatre, Metro Theatre, Factory Theatre, The Concourse Chatswood, Manning Bar, The Comedy Store Sydney, Sydney Comedy Festival & Perth Comedy Festival. Show less



Oscars Hotels

• Australia
• Hospitality

• Marketing Coordinator

  • Oct 2016 - Apr 2018

  Sydney, NSW Oscars Hotels was founded in 1986 and is one of New South Wales' largest hospitality groups. Venues proudly owned by Oscars Hotels include Novotel Wollongong, Novotel Brighton Beach Sydney, Hotel Sweeneys, Rocksia Hotel, Pepe's on the Beach, the Bristol Arms Hotel and more. As a Marketing Coordinator my role focused on Marketing Strategy at Towradgi Beach Hotel & Waves and other Oscars Hotels Venues. This role involved Social Media Marketing & Management, Management & Distribution of… Show more Oscars Hotels was founded in 1986 and is one of New South Wales' largest hospitality groups. Venues proudly owned by Oscars Hotels include Novotel Wollongong, Novotel Brighton Beach Sydney, Hotel Sweeneys, Rocksia Hotel, Pepe's on the Beach, the Bristol Arms Hotel and more. As a Marketing Coordinator my role focused on Marketing Strategy at Towradgi Beach Hotel & Waves and other Oscars Hotels Venues. This role involved Social Media Marketing & Management, Management & Distribution of EDM, in-house activation management, creative strategic planning and event management (Annual Beer, Food & Wine Festival). Additional responsibilities included liaising and strengthening relationships with 10 key external stakeholders to generate sponsorship and publishing opportunities as well as Moshtix account management for the live music portion of the venue (Artists included Boy & Bear and Amity Affliction).

• Marketing & Creative Intern

  • Jul 2016 - Oct 2016

  Sydney, Australia I completed an internship with Oscars Hotels. The role involved updating social media and website content, auditing hotel listings on external websites, proposing marketing strategies for new venues, continued competitor analysis, and writing blogs for venue websites.