Experience

Idlewild Experiential
• United States
• Events Services
• 1 - 100 Employee
• Experiential Creative Director

  • May 2023 - Present

Beyond8
• United States
• Events Services
• 1 - 100 Employee
• Freelance Art Director

  • Mar 2022 - Present

The Vanity Group
• United States
• Events Services
• 1 - 100 Employee
• Freelance Art Director

  • Dec 2021 - Present


American Express

• United States
• Financial Services
• 700 & Above Employee

• Senior Art Director

  • Oct 2022 - May 2023

• Design Manager

  • Mar 2020 - Oct 2022



JetBlue Airways

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Graphic Designer

  • Jul 2017 - Feb 2020

  Worked collaboratively with a team of designers, copywriters, and strategists to execute on-brand creative solutions. Transformed marketing briefs into conceptual designs that are fun, compelling and engaging while meeting business / revenue objectives. Designed digital promotions, airport signage, branded programs, social media content, uniform concepts, advertising campaigns, and aircraft paint deliveries. Worked collaboratively with a team of designers, copywriters, and strategists to execute on-brand creative solutions. Transformed marketing briefs into conceptual designs that are fun, compelling and engaging while meeting business / revenue objectives. Designed digital promotions, airport signage, branded programs, social media content, uniform concepts, advertising campaigns, and aircraft paint deliveries.


Viacom
• United States
• Entertainment
• 700 & Above Employee
• Freelance Designer

  • Jun 2017 - Jul 2017


Essence Communications Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Art Director

  • Jan 2017 - Jul 2017

  Developed brand guidelines and identity systems for ESSENCE Festival. Art directed and designed advertorial in-book sections, out of home advertising collateral, digital content, and on-site branded signage. Worked cross functionally with vendors, sponsors, and strategists to deliver creative material in partnership.

• Art Director

  • Jan 2015 - Jan 2017

  Art directed and designed collateral for external marketing events, festivals, and conferences.Extensive knowledge in production design, color systems, digital formatting and high end printing.



TracyLocke

• Guatemala
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Nov 2013 - Dec 2014

  Concept development for digital marketing campaigns in preparation for Hewlett Packard computer product launches and releases. Art directed and designed point of purchase displays, advertising campaigns, and animated product videos. Worked closely with account managers and editors to meet brief objectives. Concept development for digital marketing campaigns in preparation for Hewlett Packard computer product launches and releases. Art directed and designed point of purchase displays, advertising campaigns, and animated product videos. Worked closely with account managers and editors to meet brief objectives.



Pearhead Inc

• United States
• Consumer Goods
• 1 - 100 Employee

• Graphic Designer

  • Jun 2012 - Aug 2012

  Drafted die-cut packaging design templates and plano-gram point of purchase renders for Baby’s R Us and Target. Concepted, pitched, and launched a new product sold nationwide. Drafted die-cut packaging design templates and plano-gram point of purchase renders for Baby’s R Us and Target. Concepted, pitched, and launched a new product sold nationwide.


Magenta Florence & Vista Magazine
• Italy
• Book and Periodical Publishing
• 1 - 100 Employee
• Design Intern

  • May 2011 - Jul 2011