Experience

The Mom Edit

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Marketing Officer + Social Media Director

  • Nov 2020 - Present

  Philadelphia, Pennsylvania, United States The Mom Edit is a fashion and lifestyle website that reaches over 3 million visitors each year. With a team of contributors located all over the US, The Mom Edit is a candid source for all things style, travel, beauty and home. Develop and implement a cohesive social media marketing plan to increase brand awareness, drive viewership, and increase revenue. Creator and curator of social content and campaigns. Responsible for simultaneously developing brand identity and… Show more The Mom Edit is a fashion and lifestyle website that reaches over 3 million visitors each year. With a team of contributors located all over the US, The Mom Edit is a candid source for all things style, travel, beauty and home. Develop and implement a cohesive social media marketing plan to increase brand awareness, drive viewership, and increase revenue. Creator and curator of social content and campaigns. Responsible for simultaneously developing brand identity and revenue generation across social channels. Show less



Simply Good Jars

• United States
• Food and Beverage Services
• 1 - 100 Employee

• VP, Marketing + Communications

  • Dec 2018 - Mar 2020

  Philadelphia, PA Driver of the strategy and execution for client, consumer and brand marketing + communications for a sustainable, purpose driven Certified B-CorpTM startup in the consumer packaged goods space. Shifted marketing from a reactive to a proactive, customer-centric state leading to increased engagement. Developed and launched a comprehensive marketing strategy including: email marketing, social media, events + promotions. Developed brand positioning, messaging and thought leadership… Show more Driver of the strategy and execution for client, consumer and brand marketing + communications for a sustainable, purpose driven Certified B-CorpTM startup in the consumer packaged goods space. Shifted marketing from a reactive to a proactive, customer-centric state leading to increased engagement. Developed and launched a comprehensive marketing strategy including: email marketing, social media, events + promotions. Developed brand positioning, messaging and thought leadership. Established communications standards and structure. Show less



Self-Employed

• Brand Strategy Consultant

  • Nov 2017 - Oct 2019

  Philadelphia, PA Brand strategy consultant with clients in the fitness, fashion, and food + beverage industries. Providing: Brand Strategy • Communications + Messaging • Brand Architecture • Marketing • Events • Content Creation • Thought Leadership • Culture and Community Building



FIRST

• United States
• Events Services
• 500 - 600 Employee

• VP of Marketing

  • Jan 2014 - Jun 2016

  New York, New York, United States FIRST was formerly Barkley Kalpak Agency (BKA) Architect behind the BKA brand, its strategic vision, positioning and marketing. Established brand as a go-to strategic partner for Fortune 500 corporations and drove adoption across clients, the industry and key stakeholders. Owned the brand voice, guidelines and drove the visual ID process. Reshaped structure of agency offerings into four distinct pillars of services, leading to growth in client verticals. Created strategic… Show more FIRST was formerly Barkley Kalpak Agency (BKA) Architect behind the BKA brand, its strategic vision, positioning and marketing. Established brand as a go-to strategic partner for Fortune 500 corporations and drove adoption across clients, the industry and key stakeholders. Owned the brand voice, guidelines and drove the visual ID process. Reshaped structure of agency offerings into four distinct pillars of services, leading to growth in client verticals. Created strategic marketing plan, optimizing paid, owned and earned media to gain exposure and establish relevance/ credibility in the marketplace. Amassed 70+ notable awards and recognitions for the agency's work. Created and curated branded content including: messaging for website, social media, sponsored content, blogs, ads and email marketing campaigns. Directed website design, functionality and content. Created social media strategy and guidelines. Cultivated relationships with industry influencers and media outlets. Identified and created thought leadership opportunities for the agency including, speaking engagements, webinars, roundtables, podcasts. Prepared comments, quotes and messaging for the agency President’s internal and external communications. Launched the agency’s philanthropic efforts. Member of the Executive Leadership Team driving the trajectory of the agency and building its culture, gaining recognition as one of the Best Places to Work in NYC by Crain’s.

• Marketing Director

  • Jan 2009 - Dec 2013

• Marketing Manager

  • Apr 2005 - Dec 2008



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Consultant, Marketing & Special Events

  • Nov 2002 - Nov 2004

  New York, NY Planned sponsorship related events and client entertainment. Leveraged relationships with Major League Baseball, US Open, Roundabout Theatre Company to create client event opportunities. Provided marketing, promotional and communications support to Commercial Banking sales regions in the NY.



Ideas Events & Rentals

• United States
• Events Services
• 1 - 100 Employee

• Event Designer/ Producer

  • Apr 2001 - Sep 2002

  San Francisco, CA Designed and produced corporate and private events in cities throughout the U.S. Developed creative concepts and wrote proposals outlining environmental décor and spatial design. Built and maintained relationships with major hotels to gain preferred vendor status.



H&M

• Sweden
• Retail
• 700 & Above Employee

• Visual Merchandising Manager

  • Nov 1999 - Feb 2001

  Stockholm, Sweden and New York, New York Hired as part of the original American management team, which opened the first H&M shops in the U.S. Led the visual team and served as liaison to corporate office.



YWCA of the City of New York

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Marketing & Event Manager/ Marketing Coordinator

  • Sep 1995 - Oct 1999

  Supported Development team by planning and promoting the organization’s largest fundraising event attended by C-level executives to recognize the achievements of women in business;, attended by CEOs, and other C-level executives raising $1.5 million annually.