Experience

Renovation Sells

• United States
• Construction
• 1 - 100 Employee

• Marketing Director

  • Sep 2022 - Present



Make Believe Marketing

• Denver, Colorado, United States

• Marketing Consultant

  • Apr 2022 - Sep 2022

  Creative marketing consultant specializing in brand empowerment, effective storytelling, inspirational events, and innovative creative projects. Creative marketing consultant specializing in brand empowerment, effective storytelling, inspirational events, and innovative creative projects.



Sola Salons

• United States
• Consumer Services
• 300 - 400 Employee

• Content Marketing Strategist

  • Aug 2018 - Feb 2022

  - Oversaw strategy, creation and execution of all content for national Sola Salons brand and 600+ local markets - Planned and executed yearly ambassador content creation event, the Faces of Sola Experience, and oversee strategy, engagement, and growth of ambassador program to generate authentic, results-driven content - Coordinated press coverage and media opportunities for brand ambassadors (Faces of Sola) to support both their individual growth and increase brand reach through authentic storytelling - Producer of the Sola Stories Podcast, receiving 50K total downloads on 100 episodes. Launched the platform in April 2020 as an effort to support our community of entrepreneurs through the pandemic. - Planned and marketed in-person and virtual education events(Sola Sessions), exceeding ticket revenue and sponsorship goals - Supported national brand redesign including ideation, design and implementation of an updated logo, brand book and marketing materials. - Managed creative teams to produce video content, photography, graphic design, digital marketing and social media content - Hired and managed direct report to support and execute on team's content strategy Initiatives - Manged team of interns for social media outreach strategy - Launched new social media platforms for the brand including TikTok, Clubhouse, podcast and Facebook Group to test platform effectiveness for target audience - Supported team to regularly achieve highest leads and occupancy volume (98%) in the company's history, increasing both quantity and quality of leads. In Feb. 2022, we set a new record for the highest leads in one month, a 7% increase over the previous record set in July 2021. - In 2021, increased YOY lead volume by 21% through content marketing strategies. - Grew USA email marketing lead list by 42% and Canada lead list by 27% in 2021. - Editor of weekly blog content and marketing strategy - Implemented procedures to improve content development processes and team efficiencies Show less



LARIMER LOUNGE

• United States
• Musicians
• 1 - 100 Employee

• Graphic Designer

  • May 2018 - Aug 2018

  • Graphic design for Larimer Lounge, Globe Hall and Lost Lake venues • Work directly with Director of Marketing • Graphic design for Larimer Lounge, Globe Hall and Lost Lake venues • Work directly with Director of Marketing



It's A Onesieful Life

• Greater Denver Area

• Founder, Event Producer, Writer and Content Creator

  • Jan 2018 - Aug 2018

  It's A Onesieful Life is a content and experience focused lifestyle brand with the mission of making the world smile, onesie at a time. We spread smiles through experiences, content and apparel. • Produced company’s first event which increased social following by over 55% • Infused band’s digital identity into live event through elements such as a unicorn bounce house, interactive scavenger hunt and themed raffle • Fostered relationships with local businesses including The Walnut Room, Stem Ciders, Epic Brewing, Starlet, Shea, Gerard’s Pool Hall and The Matchbox for official event partner locations • Coordinated sponsorship for promotional materials and interactive activations from Larimer Lounge, Umbrla, Souls In Action and YogaPod • Acquired preview and recap regional press coverage from Westword, 5280, 303 Magazine • Created all print and digital graphic elements for promotion and day-of materials • Budgeted expenses and incoming ticket revenue to generate over $2,100 in gross profits • Directed on site event logistics • Developed brand identity including website design, blog content, logo creation, and social media copy and design Show less



420 On The Block

• Greater Denver Area

• Social Content Manager/Marketing Team

  • Mar 2018 - Apr 2018

  Denver’s only 3-day 420 music festival • Formulated digital marketing strategies to meet client’s sales objectives and contracted vendor agreements • Resolved incoming customer inquiries and comments using established brand’s voice • Designed branded graphics for socials and signage based on client, sponsor and vendor requirements Denver’s only 3-day 420 music festival • Formulated digital marketing strategies to meet client’s sales objectives and contracted vendor agreements • Resolved incoming customer inquiries and comments using established brand’s voice • Designed branded graphics for socials and signage based on client, sponsor and vendor requirements



11E1even Group

• United States
• Music
• 1 - 100 Employee

• Executive Assistant/ Artist Manager/Marketing Coordinator

  • Dec 2016 - Feb 2018

  Full service entertainment group specializing in management, production, media, marketing and talent buying. Artist roster includes: Big Gigantic, Twiddle, Oteil Burbridge, Russ Liquid, SunSquabi The London Souls, The Oh Hellos and Maddy O’Neal Talent buying events include: Okeechobee Music Festival and Camp Bisco Media company: This Song Is Sick (electronic music website) with a global following in over 110 countries. • Orchestrated Big Gigantic’s guest list for 2-day Red Rocks performance, Rowdytown, prior to and day-of event • Assisted with on-site logistics for client performances in New York, Florida, Michigan and Colorado, including multiple artist performances at Red Rocks Amphitheater • Oversaw venue marketing teams nationwide to ensure weekly sales met projected goals • Planned client’s regular travel and event logistics and marketing tactics • In-house graphic designer for company and client’s creative needs • Spearheaded digital marketing initiatives for This Song Is Sick including weekly email blasts to 90K subscribers, using analytics reports to track weekly success • Restructured TSIS sales department strategy after discovering untapped revenue streams • Consulted CEOs on standard sales practices, outreach opportunities and pitch strategy Show less



Relix Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Associate

  • Oct 2015 - Dec 2016

  Print and online publication founded in 1974, focusing on the live music scene • Set record for most sales in a single sales period, increased by approx. 9% from previous year • Produced artist sampler composed of 10 to 15 song tracks per issue, initiating and closing 10 to 15 sales every 45 days to meet print deadlines • Implemented new measurable marketing strategies for clients to increase value of promotion offered • Conducted first client satisfaction survey to gather statistical data to strengthen sales pitch • Cultivated new partnerships with relevant music platforms to increase exposure opportunities for clients • Researched new industry trends to maintain status as team’s thought-leader • Built client network through cold call outreach, industry events and existing industry relationships • Traveled with team to industry events including Bonnaroo and SXSW for networking opportunities • Spearheaded Relix’s first “Women Who Rock” issue, focusing on the influence of female artists and industry professionals Show less



Red Light Management

• United States
• Musicians
• 200 - 300 Employee

• Executive Assistant

  • Aug 2013 - Oct 2015

  Largest independent music management company in the world. Worked directly on artist teams including: Alabama Shakes, The String Cheese Incident, Grace Potter, Amos Lee, Drive-By Truckers, Joseph, Taj Mahal, Angelique Kidjo and Los Lobos • Coordinated daily schedule for manager of 12 artists/bands • Monitored supervisor’s incoming and outgoing phone and email communication, often exceeding over 500 emails per day • Implemented organizational systems to track status of supervisor and client projects, travel logistics and complex event calendars • Provided artist assistance at performances including Saturday Night Live, Carnegie Hall, Madison Square Garden, Forest Hills and Bonnaroo Arts & Music Festival • Constructed and analyzed budgets to determine national and international tour profitability • Created organized Tour Books, comprised of all travel arrangements, event schedule, contact info, and all important logistical details, for bands while on tour • Researched potential new clients and prepared presentation manuals for supervisor prior to artist meetings • Oversaw band web properties and graphic design for web and social posts Show less



Hello Perfect

• 1 - 100 Employee

• Co-Founder/ Editor-in-Chief/ Director of Public Relations

  • Aug 2011 - Jan 2014

  - Founding member - Editor-in-Chief - Responsible for all public relations communication and implementation - Social media management - Human resource management - Graphic designer - Created and managed daily e-newsletters - Content idea generation - Writer - Founding member - Editor-in-Chief - Responsible for all public relations communication and implementation - Social media management - Human resource management - Graphic designer - Created and managed daily e-newsletters - Content idea generation - Writer



D&E Marketing Group

• New York City

• Intern

  • May 2012 - Aug 2012

  Fashion PR Firm - Curated post ideas and schedule for clients’ social media sites - Designed client lookbooks and promotional print materials - Trained incoming interns - Tracked incoming and outgoing clothing samples Fashion PR Firm - Curated post ideas and schedule for clients’ social media sites - Designed client lookbooks and promotional print materials - Trained incoming interns - Tracked incoming and outgoing clothing samples



Camp JRF

• South Sterling, PA

• Counselor

  • Jun 2009 - Aug 2011

  Head counselor for 8 to 15-year-old age groups Led daily educational programming Child conflict mediator Head counselor for 8 to 15-year-old age groups Led daily educational programming Child conflict mediator



BreezeGo

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Intern

  • Oct 2010 - Apr 2011

  - Composed website copy to increase search engine optimization - Posted on client Twitter pages - Composed website copy to increase search engine optimization - Posted on client Twitter pages



Stop! Children's Cancer, Inc.

• Graphic Design Intern

  • Oct 2010 - Dec 2010

  Designed and created printed materials for annual fundraiser Designed and created printed materials for annual fundraiser



Bokamper's Sports Bar and Grill

• Waitress

  • May 2010 - Jun 2010



From Gainesville with Love

• Intern

  • Jan 2010 - Jun 2010

  Founding member of the FGWL team Raised awareness and funds for Haiti victims through advertising campaign Founding member of the FGWL team Raised awareness and funds for Haiti victims through advertising campaign



Neurobehavioral Health Institute, Inc.

• Receptionist

  • Aug 2007 - Jun 2009

  Assisted patients with scheduling, new patient intakes and billing Filed charts and insurance claims Assisted patients with scheduling, new patient intakes and billing Filed charts and insurance claims