Product Manager

• Oct 2021 - Present

Assistant Marketing Manager

• Sep 2017 - Jul 2021

Handles brand management for Kawasaki & Yamaha in relation to Motortrade operations, tie-ups and events.Major Accomplishments: -Lead team that did pilot run of FB livestream flash sale which generated 121% sales target achievement-Promo initiatives done for CT 125 model caused its all time high sales for 5 months compared to 2018 – early 2019 performance-Spearheaded nationwide SM mall displays in 2019 Handles brand management for Kawasaki & Yamaha in relation to Motortrade operations, tie-ups and events.Major Accomplishments: -Lead team that did pilot run of FB livestream flash sale which generated 121% sales target achievement-Promo initiatives done for CT 125 model caused its all time high sales for 5 months compared to 2018 – early 2019 performance-Spearheaded nationwide SM mall displays in 2019

Trade Marketing Manager/ Brand Manager

• Nov 2014 - Sep 2017

As Brand Manager (November 2014 - February 2016): Does brand management for 7 products: Sausage Burger, Chef’s Sausage, Siomai, Pork Barbecue, Spaghetti Sauce, Chicken Longaniza and Burger Patties. Major Accomplishment: Launched the new Sausage Burger product Initiated presence of Siomai in Supermarket As Trade Marketing Manager (March 2016 - present): Handles conceptualization, implementation and post-evaluation of activations intended to boost sales/ support Modern Trade customers. Also handles special events for the company.

Marketing Associate (Brand Manager Function)

• Jul 2013 - Sep 2014

Handles all marketing efforts and business development for 5 brands: Gus*, Blu Dot, Innovation, Living Space and FLAT Technology. Co-monitors performance of sales personnel and marketing department’s interior designer and graphic artist.Major Accomplishment:-Conceptualized and implemented the campaign “Living Space Gives Back” which generated more than P2.5M sales in 2 months with just around P30,000 campaign budget. Handles all marketing efforts and business development for 5 brands: Gus*, Blu Dot, Innovation, Living Space and FLAT Technology. Co-monitors performance of sales personnel and marketing department’s interior designer and graphic artist.Major Accomplishment:-Conceptualized and implemented the campaign “Living Space Gives Back” which generated more than P2.5M sales in 2 months with just around P30,000 campaign budget.

Trade Marketing Specialist

• Jul 2012 - Mar 2013

Manages below the line promotions (push selling, social media promotion, company wellness tie-ups, Pharmacists’ education) for food supplements Ginsana and Seresis and topical medicines Hirudoid and Hiruscar. Co-monitors medical representatives’ performance on field. Generates new accounts for the company. Manages below the line promotions (push selling, social media promotion, company wellness tie-ups, Pharmacists’ education) for food supplements Ginsana and Seresis and topical medicines Hirudoid and Hiruscar. Co-monitors medical representatives’ performance on field. Generates new accounts for the company.

Marketing Assistant - Renewals

• Sep 2006 - Jun 2012

Responsible for the preparation of proposals for all accounts due for renewal. Also, mediates between the sales force and the management for their revisions and approval if the need arises. Monitors agents and prepares report on the status of accounts due for renewal and the renewal persistency achieved.

Customer Relations Assistant

• Jul 2005 - Aug 2006

Handled existing corporate, group, family and individual accounts of the company. Responsible for handling customer inquiries and complaints, whether through the telephone or for walk-in members/applicants. In addition to that, the processing and managing of customer related documents are also done.