Experience

Extreme Music

• United States
• Music
• 1 - 100 Employee

• Head of Creative Synch Licensing, Italy

  • Jan 2021 - Present

• Senior Sync & Marketing Executive

  • Jul 2010 - Jan 2021

  Responsibility for maintaining and increasing revenue from client-base as well as researching potential new music users. Maintaining contact with existing clients and establishing new relationships by telephone contact and in person visits. Continually reviewing all contacts and tracking clients, developing profiles and educating potential users of new formats and means of accessing the catalogue. Analyzing sales data to identify opportunities to increase sales and focus marketing activity more effectively. Providing personalized service to clients including, but not limited to, performing music searches and web demos, compiling bespoke playlists and pre-releasing relevant upcoming tracks. Identifying and executing branding opportunities including events and promotional giveaways, teaser campaigns and other marketing activities. Liaising with Legal and Accounting departments to ensure efficient and accurate work licensing.Undertaking special projects related to the sales development of new business lines and products. Participating in the planning, coordinating and execution of client events.Providing feedback on the catalogue and ideas for the development of new releases based on production trends and client requests.Representing Extreme nationally at client events, conferences, exhibitions and writing feedback reports



Rock Sound and Rockstar Magazine Italy

• Free Music Journalist

  • Feb 2007 - Jun 2010

  Interviews with German and international bandsColumn “Foreign Affairs” (articles about current events/trends in Berlin) Interviews with German and international bandsColumn “Foreign Affairs” (articles about current events/trends in Berlin)



BREAD & butter GmbH & Co. KG

• Germany
• Retail Apparel and Fashion
• 1 - 100 Employee

• Active Guest Management

  • Apr 2006 - May 2010

  Service and Registration for the trade press visitors in Italian, French, English and German. Examination of company profiles for the new registration of trade press and visitors and approval for accreditation. Update of the press and visitors database. Maintenance and handling of VIP visitor data in co-operation with the assistant of CEO. Maintenance and handling of the data of cooperation partners in co-operation with the marketing department. Development and translation of communication samples (English, German, French and Italian). Service for the trade press visitors during the fair.Support with the creation of material required for training purposes for event personal



ADAPT Copywriting and Design for international markets

• Translator & Copywriter

  • Jan 2005 - Aug 2006

  Development of concepts and campaigns for German companies and brands and translations into Italian, French and English Development of concepts and campaigns for German companies and brands and translations into Italian, French and English