Experience

Grapevine Local Food Marketing
• United States
• Marketing Services
• 1 - 100 Employee
• Digital Marketing Consultant

  • Nov 2022 - Present


Loudmouth Freelancing

• Freelance Digital Marketing, Research, Strategy

  • Jan 2022 - Nov 2022

  Working with individuals and small companies on their digital brand needs, whether it's market research, cross-platform digital strategies, website domain issues, organizing digital assets, running ads, or anything else they need. Working with individuals and small companies on their digital brand needs, whether it's market research, cross-platform digital strategies, website domain issues, organizing digital assets, running ads, or anything else they need.



ShopRite

• Food and Beverage Services
• 700 & Above Employee

• Bakery Associate, Artisan Bread Specialist

  • Jun 2022 - Oct 2022

  Specialized in artisan bread sales, while also supporting full bakery team in cake orders and decoration. Specialized in artisan bread sales, while also supporting full bakery team in cake orders and decoration.



Jersey Girl Cheese

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Product Manager, Aged Cheeses

  • May 2021 - Dec 2021

  Assistant manager for small local dairy business. • Established new tracking and weighing system for cheese management • Advised on cheese production schedule based on sales & product inventory • Fully managed weekend farmer’s market, including inventory packing, vendor setup, and customer relations Assistant manager for small local dairy business. • Established new tracking and weighing system for cheese management • Advised on cheese production schedule based on sales & product inventory • Fully managed weekend farmer’s market, including inventory packing, vendor setup, and customer relations



Prosek Partners

• United States
• Public Relations and Communications Services
• 300 - 400 Employee

• Senior Digital and Social Media Strategist

  • Dec 2019 - Apr 2021

• Digital Media Strategist

  • Dec 2017 - Dec 2019

  Digital & Social Media Strategist - Develops multi-level strategies for clients through earned, owned, and paid media- Conducts audits (competitive, SOV, SEO, social, & site UX) and develops client-facing presentations - Works seamlessly across account teams, both internally and externally, to ensure smooth coordination and execution- Publishes in-house resources, attends events regarding social media developments & trends- Provides ongoing digital support to multiple clients on a retainer basis, as well as general digital support to the Prosek agency- Supports PR teams on proactive social media mandates to create wider impact for earned media, engage new audiences and markets while enhancing overall brand presence- Leads influencer programs from research to pitching to measuring ROI at the end of a programNew Business Development- Researches, strategizes, and delivers pitches to prospective clients with senior team members- Facilitates in-depth culture analysis for new clients- Trains new hires, onboards staff members to new clients- Drafts and reviews budgets, proposals for new business and new projects with current clientsClients include asset managers, personal finance leaders, investment banks, as well as emerging and established fintech brands Show less



Squeaky Wheel Media

• United States
• Media Production
• 1 - 100 Employee

• Digital Strategist & Community Manager

  • Aug 2015 - Nov 2017

  Content Strategist & Developer - Crafted, designed or directed, and implemented both organic and paid partner content for link building, SEO and/or referral programs - Fostered partnerships and influencer relationships - Created monthly content calendars for clients through evergreen content, unique social campaigns, blog writing, and coordinated design assets. - Conducted social audits and market research for client pitches - Consulted on client campaigns Community Manager & Data Analyst - Developed and maintained site and social media databases - Conducted weekly, monthly, and yearly social media reports (Facebook, Twitter, Instagram, Pinterest, Reddit, YouTube) - Maintained IHadCancer in both back-end and front-end as administrator and customer services representative. Blog Manager & Writer - Maintained blogging community of 100+ authors on IHadCancer from outreach to editing to coding and social promotion - Collaborated authored content under TeamIHC and original content under personal IHadCancer account Show less



FEMINIST PRESS AT THE CITY UNIVERSITY OF NEW YORK, THE

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • Jan 2015 - May 2015

  Developed existing social media platforms to promote upcoming and backlist titles through Instagram, Tumblr, Facebook and Twitter, as well as attending events to meet authors, editors, collaborators, and table book sales. Read submissions and proposals turned in to the press; proofread books for upcoming publications. Prepared domestic and international book orders. Developed existing social media platforms to promote upcoming and backlist titles through Instagram, Tumblr, Facebook and Twitter, as well as attending events to meet authors, editors, collaborators, and table book sales. Read submissions and proposals turned in to the press; proofread books for upcoming publications. Prepared domestic and international book orders.



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Sep 2014 - May 2015

  Worked hands-on to form the shape of the publishing project and edited a series of disparate works accordingly, including poetry, academic articles, and biographical narratives. Researched independently to further support key concepts in the manuscript and support the professor's work. Assisted in the development of articles in their own intellectual and historical contexts.

• Douglass Writing Center Tutor

  • Oct 2013 - Apr 2015

  Facilitated writing development in students by identifying and targeting problem areas and constructing individualized exercises to both focus and deepen their analysis of the texts. In the past, I often worked with two students simultaneously during a 1.2 hour session by placing them in different rooms and reading, advising, and assigning tasks in turn. Students came from a variety of courses and programs from both Undergraduate and Graduate programs.