Angela Mecha
Membership, Communication and Marketing Manager at Nature Kenya- Claim this Profile
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Swahili Full professional proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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Social Media Marketing: Strategy and Optimization
LinkedInOct, 2020- Sep, 2024
Experience
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Nature Kenya
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Kenya
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Environmental Services
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1 - 100 Employee
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Membership, Communication and Marketing Manager
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Apr 2022 - Present
• Employed organized approach & excellent time management abilities to effectively handle high volumes of work. • Organized thorough records & produced timely reports detailing organization's activities. • Achieved department targets with strategic resource allocation & schedule management. • Developed relationships internally & in field to understand program scope, resource requirements & new & potential areas of work. • Promoted & advanced mission, strategic plan & partnership development to elevate organizational reach & impact. • Drove organizational fundraising efforts, enhanced revenue & expand offerings. • Drafted reports to inform senior decision-makers & guide operational strategy. • Coordinated trade shows to showcase products & services, bring in new customers & boost market penetration. • Created marketing budget, tracked spending for new initiatives & measured Return on Investment (ROI). • Developed & executed marketing campaigns on social media pages, blog posts & marketing emails. • Developed & executed well-defined consumer acquisition strategy to drive awareness & revenue. • Implemented marketing strategies to drive & optimize the marketing funnel. • Helped to integrate promotional & branding information into the company's print & digital footprints. • Produced marketing materials on time & with a fresh, engaging approach key to building connections & controlling image. • Worked proactively with content authors to effectively manage multiple communication channels with branded strategy. • Planned events & developed multi-pronged approaches to promote organization. • Built & managed a portfolio of donors & prospects to raise philanthropic support. • Compiled & developed materials to submit to granting & funding organizations. • Contacted corporate representatives & community leaders to increase awareness of organizational causes. • Oversaw account management to elevate relationships with donors, granting organizations & key contacts. Show less
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Self-employed
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Real Estate
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1 - 100 Employee
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Fundraising Consultant
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Jan 2020 - Apr 2022
• Composing grant proposals and fundraising newsletters to raise capital for organizations.• Planning and organizing special events, soliciting corporate sponsorships, and setting up matching gift donations to reach financial targets.• Planning and implementing fundraising events.• Developing and implementing marketing campaigns targeting donors.• Raising corporate sponsorship funds for non-profits events.• Researching and identifying potential grant makers and donors.• Strategizing with client development team members to manage budget and synchronize volunteer efforts to boost funding initiatives.• Cultivating impactful social media presence on Facebook, Instagram, Twitter, and LinkedIn platforms, offering content relating to the organization's campaigns and objectives.• Increasing fundraising numbers by leveraging effective communications and outreach strategies.• Developing and implementing performance improvement strategies and plans to promote continuous improvement. Show less
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Marketing And Public Relations Specialist
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Nov 2018 - Jul 2020
An exceptional leader, talented at clear communication, people management, public relations and research skills. Technically savvy with outstanding relationship building, training, mentoring and presentation skills. Excellent at juggling multiple tasks and working under pressure with or without supervision. Broad industry experience includes customer care, public relations, marketing, ICT, FMCG, and academia.Skills:Team leadership, Research, Strong verbal and written communication, Conflict resolution, Process implementation, Staff development, Project management, and Competitive and strategic planning. Show less
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Marketing and Communication Consultant
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Jul 2020 - Aug 2021
Marketing and brand management • Creating annual marketing plans, strategy, and team management. • Identify and plan differentiated and impactful marketing strategies/materials • Build, manage and coach a high-performing marketing team • Drive the implementation of marketing campaigns that meet business objectives and drive leads • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports • Work closely with the sales department to align sales and marketing strategies • Manage marketing budget and expenditures • Maintain brand standards and ensure compliance across all marketing and communications channels • Identify competitors and evaluate their strategies and positioning and devise counter-strategies • Build long term relationships with employees, clients, government officials, and stakeholders Public Relations and Communication • Working with the corporate marketing communications team to develop a content strategy and editorial calendar. • Head of product research, create, edit and approve content for all mainstream and social media channels including email, website, social, PR/media, etc. • Develop engaging content that supports key company messages and business objectives. • Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver impactful and meaningful key company messages. • Manage public relations/media relations and crisis management programs. • Providing implementation support for strategic marketing and communications programs for internal and external customers. • Ensure content assignments come in, are published, and leveraged/archived on schedule. • Support other groups through collaboration on story ideas, copyediting, and proofreading. • Help analyze and quantify results to ensure content drives toward business objectives. Show less
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Parttime Lecturer
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Feb 2018 - Jul 2020
• Member of the teaching team within an established program of study. • Academic research and content development to meet the defined learning objectives for individual teaching sessions. • Developing own teaching materials, methods, and approaches. • Supervising the work of students, providing advice on study skills and helping them with learning problems. • Assessing the work and progress of students and providing constructive feedback. • Seeking ways of improving performance by reflecting on teaching design and delivery. Show less
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Safaricom Limited
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India
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1 - 100 Employee
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Team Lead Manager
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Jul 2016 - Jan 2018
• Mentoring, coaching and cascading performance targets by interpreting performance indicators and objectives to the agents. • Managing the floor effectively, acting as a first escalation/consultation point to assist agents to address customer issues/queries promptly. • Monitoring service level performance, shift performance and managing shift productivity output. • Providing hourly update reports to the Call Center Operations managers. • Mentoring, coaching and cascading performance targets by interpreting performance indicators and objectives to the agents. • Managing the floor effectively, acting as a first escalation/consultation point to assist agents to address customer issues/queries promptly. • Monitoring service level performance, shift performance and managing shift productivity output. • Providing hourly update reports to the Call Center Operations managers.
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Thinkroom Consulting
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South Africa
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Business Consulting and Services
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1 - 100 Employee
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Program Manager Program Management Office
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Dec 2015 - Jun 2016
• Project implementation in Kenya and Rwanda, coordinating SME activities and workshops for the Microsoft East Africa project - SME 4Afrika. • Creating strategic partnerships with organizations working with, financing or enabling SMEs in Kenya, Uganda, Tanzania, and Rwanda. • Holding training workshops and offering support services to SMEs, entrepreneurs, and corporates in Kenya, Uganda, Tanzania, Rwanda and neighbouring COMESA countries. • Advising organizations investing in SMEs and training trainers who offer services to SMEs. • Exploring new innovations and markets for entrepreneurs, and youth-led ventures to pursue. Show less
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Education
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2019 -
University of Nairobi
Project Planning and Management -
YALI
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2005 - 2008
Kampala University
Bachelor's degree, Mass Communication/Media Studies
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