Experience

Mast General Store

• Retail
• 1 - 100 Employee

• Marketing Director

  • Jan 2010 - Present

  Responsible for brand development and direction as well as coordination and implementation of the communications strategy for 11 brick and mortar locations across four states along with the e-commerce channel. Also a member of the executive leadership team responsible for establishing company direction. Responsible for brand development and direction as well as coordination and implementation of the communications strategy for 11 brick and mortar locations across four states along with the e-commerce channel. Also a member of the executive leadership team responsible for establishing company direction.



The Alpha Group

• India
• Information Technology & Services

• Vice-President, Media Director

  • Apr 1995 - Sep 2008

  Responsible for planning, negotiating and managing the placement of multi-million dollar media budgets. ACCOUNT EXPERIENCE (Partial List) Beverly Hanks Biltmore Farms (The Ramble, Biltmore Lake, etc.) Cato Corporation Check Into Cash Chimney Rock Park Ingles Markets The Grove Park Inn Resort & Spa Olan Mills Developed and implemented media plans for all agency clients. Cultivated relationships with both clients and media vendors. Developed strategies… Show more Responsible for planning, negotiating and managing the placement of multi-million dollar media budgets. ACCOUNT EXPERIENCE (Partial List) Beverly Hanks Biltmore Farms (The Ramble, Biltmore Lake, etc.) Cato Corporation Check Into Cash Chimney Rock Park Ingles Markets The Grove Park Inn Resort & Spa Olan Mills Developed and implemented media plans for all agency clients. Cultivated relationships with both clients and media vendors. Developed strategies and tactics to achieve client’s advertising goals. Managed budgets for all agency clients. Presented plans along with rationale to clients. Negotiated and purchased Print, Broadcast (TV, Cable & Radio), Web, Outdoor, etc. Worked closely with president on new business pitches. Analyzed research (Nielsen, Arbitron, SQAD, Scarborough, etc.). Performed post-buy analysis. Supervised employees. Show less Responsible for planning, negotiating and managing the placement of multi-million dollar media budgets. ACCOUNT EXPERIENCE (Partial List) Beverly Hanks Biltmore Farms (The Ramble, Biltmore Lake, etc.) Cato Corporation Check Into Cash Chimney Rock Park Ingles Markets The Grove Park Inn Resort & Spa Olan Mills Developed and implemented media plans for all agency clients. Cultivated relationships with both clients and media vendors. Developed strategies… Show more Responsible for planning, negotiating and managing the placement of multi-million dollar media budgets. ACCOUNT EXPERIENCE (Partial List) Beverly Hanks Biltmore Farms (The Ramble, Biltmore Lake, etc.) Cato Corporation Check Into Cash Chimney Rock Park Ingles Markets The Grove Park Inn Resort & Spa Olan Mills Developed and implemented media plans for all agency clients. Cultivated relationships with both clients and media vendors. Developed strategies and tactics to achieve client’s advertising goals. Managed budgets for all agency clients. Presented plans along with rationale to clients. Negotiated and purchased Print, Broadcast (TV, Cable & Radio), Web, Outdoor, etc. Worked closely with president on new business pitches. Analyzed research (Nielsen, Arbitron, SQAD, Scarborough, etc.). Performed post-buy analysis. Supervised employees. Show less